Twitter Boosts Character Limit To 4,000 For Twitter Blue Subscribers

Published 1 year ago
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Twitter massively expanded its tweet length limit for U.S.-based Twitter Blue subscribers Wednesday, marking just the second time in the company’s 16-year history it has tweaked its character count as it reportedly struggles to attract a paying user base.


The character limit for subscribers in the U.S. is now 4,000—more than 14 times the existing 280-character limit, which remains in place for all non-subscribers and Twitter Blue users outside of the United States.

Users scrolling through their timelines will see 280-character snippets of lengthy tweets, with an option to expand—similar to formats on other social media platforms, like Facebook.


The move comes just two days after technology news outlet the Information reported Twitter Blue only had about 180,000 subscribers as of mid-January, accounting for less than 0.2% of monthly active users, who pay $8 a month for the service.


Twitter’s only other character length expansion came in 2017, when it doubled its initial 140-character limit to 280.


Nascent company owner and CEO Elon Musk has repeatedly suggested a significant increase in Twitter Blue users is the only way for Twitter to remain financially solvent in the long-term, warning staff shortly after he took over the company: “Without significant subscription revenue, there is a good chance Twitter will not survive the upcoming economic downturn.” But Musk’s top selling points for Twitter Blue—limited ads, priority replies and a blue verification check mark—do not seem to be connecting for many users. Musk has also largely backed down from an early vow of forcing all users verified prior to his takeover to pay for a subscription to keep their blue check marks. Older verified accounts are now instead tagged as “legacy verified,” and include a disclaimer stating they “may or may not be notable.” Twitter’s financial problems have been compounded by a sizable drop in advertising revenue due to many prominent advertisers pulling funding after Musk loosened some moderation guidelines and reinstated several banned accounts, including former President Donald Trump’s.


Musk appeared to spontaneously come up with the $8-a-month price for Twitter Blue subscriptions during a bizarre exchange with horror fiction author Stephen King last year, after King complained about reports that Twitter was considering a $20-per-month subscription. “We need to pay the bills somehow! Twitter cannot rely entirely on advertisers. How about $8?” Musk replied.


By Nicholas Reimann, Forbes Staff