‘Going Back To The Music I Grew Up Listening To’: The Afropop Rebel Queen With A Dream

From Tems to Tyla, African music has had a great year thus far, especially for female artists across the continent. The success of artists like Ayra Starr or Fave has been one that Afropop queen, Yemi Alade, has inadvert- tently had a lot to do with.

“Sometimes I feel like there are no expectations of the female artist, that is the problem,” the Nigerian singer and song- writer tells FORBES AFRICA. “I think that all the expecta- tions are on male artists and none for females… For the guys, even when they don’t do their best, they are applauded, it’s a worldwide celebration. There isn’t much we can do about that, because whether we like it or not, it’s a man’s world. But guess what? Women created the world.”

Alade released her highly-anticipated sixth studio al- bum and tenth project overall, Rebel Queen (which also features five-time Grammy award-winning artist Angélique Kidjo) in July. The Grammy and Latin GRAMMY Award-winning artist says that this album signifies Alade’s “boundless, un- apologetic love” for her African heritage and her “commitment to charting her own path in the music industry”.

“It signifies a lot to me and my journey so far,” says Alade. “The one thing that I honestly wanted to do with this album was to go back to the music that I grew up listening to as a kid, when my parents took me to family parties. [I just wanted to make] nostalgic music, go back to the core of Afrobeats as I remember it. I wanted to give my take on that musically and my own rendition, as well as some of my experiences, my opinions, and just share that with the world.”

Known to the world for her feature on global icon Beyonce’s The Power, Alade was the first African female Afropop artist to hit over a hundred million views on YouTube and VEVO with her hit single Johnny, which is also one of the most- viewed music videos from Africa and among Afrobeats’ biggest songs of all time.

“I always tell my people [who are aspiring artists] is you need to be true to yourself if you have chosen to follow a dream. A dream is a big deal. A dream is what you see when you’re asleep. A dream is what no one else can see but you. It’s a physical and spiritual journey. If that is something that you truly want to chase in your real life, you must under- stand that it is not going to be easy, and it will come with its obstacles and hurdles. What’s important is that you maintain [your] vision.”