The cultural phenomenon that it now is, since launching in 2016, TikTok has rapidly grown as a social media platform with an audience of over 2.1 billion users. About 25% of those users are between 18-24 years old, according to Exploding Topics, which analyzes millions of searches, conversations and mentions across the internet.
This week, TikTok marked yet another milestone by expanding the parental and wellbeing tools designed to support families in fostering healthier digital habits for teens. These updates – part of TikTok’s commitment to online safety – enhance Family Pairing by providing parents with greater oversight while encouraging responsible and mindful screen-time among younger users.
The feature has been designed to ensure the safety of teenagers, but according to Adam Presser, Head of Operations & Trust and Safety at TikTok, it’s also to provide parents with “peace of mind”.
“No teen or family is the same, and whether it’s during family time, school, at night, or a weekend away, caregivers can use our new Time Away feature to decide when it’s best for their teens to take a break. Parents can also set a reoccurring schedule to best suit their family life. If plans change, teens can request extra time, but parents make the final decision,” Presser said in a statement.
According to Statista, as of February 2025, United States has the largest TikTok audience by far, with almost 135.79 million users engaging. Indonesia followed, with around 107.7 million TikTok users. Brazil came in third, with almost 91.75 million users on TikTok watching short-videos. Reports show that on the Africa continent, Egypt has 37 million TikTok users, the highest in Africa, with Nigeria in second place with 23.84 million users and South Africa with 17 million users.
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Senegalese-Italian influencer, Khaby Lame, is the most-followed TikTok creator with over 162.8 followers.
TikTok has designed the additional features to help teens develop balanced long-term habits, and reported that in countries where this has already been piloted, the vast majority of teens decide to keep this reminder on.
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