MEET THE CLASS OF 2024: Passion, Purpose And A Decade Of The 30 Under 30 List

Published 2 months ago
By Forbes Africa | Words and Curation: Chanel Retief Additional research and reporting: Nicole Pillay With inputs from: Oluwatomisin Amokeoja
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 The milestone speaks for itself: it’s the 10th anniversary of FORBES AFRICA’S 30 under 30 list, and just like the honorees who have come before them, the class of 2024 too are driven by impact. Profits aside, it’s about achieving success with innovation, influence and individuality. They aren’t looking to fill big shoes but rather lace up their own and forge ahead with giant strides, leading by example and leaving an indelible path for the changemakers to come.

Words and Curation: Chanel Retief
Additional research and reporting: Nicole Pillay With inputs from: Oluwatomisin Amokeoja
Art Direction and Layout: Lucy Nkosi | Photography: Katlego Mokubyane | Photography Assistant: Sbusiso Sigidi | Studio: NewKatz Studio, Johannesburg | Styling: Deneal Van Wyk | Outfits supplied by: B Mashilo Designs, DFLO, Franc Elis, Ephymol and Preview Accessories | Hair & Makeup: SnehhOnline Beauty

TEN YEARS, of uncovering some of the most influential and iconic young people on the continent. Ten years, of shining the spotlight on business innovators and tech trailblazers impacting their communities, countries and the continent.


Ten years, of profiling record-breakers, history-makers and risk-takers determined to rewrite the narrative on Africa. The 10th anniversary of FORBES AFRICA’s 30 Under 30 list is testament to the unmistakable potential and talent pool that exists on a continent boasting the world’s youngest population, and their role in together crafting Africa’s growth story.

Building a business and a brand, and consistently creating change on the continent, as a 20-something, is no mean feat. And it’s perhaps their path-breaking innovations and against-all-odds resilience that’s leading the rest of the world to Africa as the next frontier. The world is becoming more African. The whole continent of Africa, with 54 countries, is home to 1.45 billion people, and the economies are being driven by a growing young population.

The United Nations states in a report that 70% of sub-Saharan Africa is under the age of 30; and that more than a third of the world’s young people will live in Africa by 2050.Experts also stipulate that the future of Africa’s wealth is young and female, and they hold the greatest potential for investment prospects.

The 2023 Africa Wealth Report, published by Henley & Partners in partnership with New World Wealth, reports that the total investable wealth currently held on the African continent amounts to $2.4 trillion, and its millionaire population is expected to rise by 42% over the next 10 years. Whatever the numbers, over the last decade, we have recorded this and more of Africa’s appetite and tireless tenacity for growth and prosperity, with the youth spearheading that narrative, never veering away from the heartwarming concept of ubuntu (compassion and humanity) bringing the continent and its communities together. We can’t wait to see what the next decade will unfold.


Editor’s note: The list follows no particular order


The nomination process began late 2023, as over a thousand applications came through. Part of the rigorous reporting and vetting process also involved going through social media profiles, police clearance reports, reference letters from financial institutions and testimonials from the colleagues, collaborators, business partners and employees of short-listed nominees. Background checks were conducted on potential candidates, which included reviewing documentation to ensure there are no criminal records, troubling lawsuits/bankruptcies, and/or allegations of crime, misconduct, sexual harassment/abuse or fraud. For the 2024 list, FORBES AFRICA, for the fifth year running, partnered with audit fi rm SNG Grant Thornton to assess company financials from losses to growth margins to overall revenue and profits since incorporation. In addition to the research and reporting of the editorial team, FORBES AFRICA also depended on a panel of high-profile judges and independent subject-matter experts to ensure that only Africa’s most merit-worthy make it to the final list. Instead of having only one adjudicator per category (Business, Technology, Health/Science, Creatives and Sports), we also sought the help of past list-makers – our illustrious 30 Under 30 alumni – to judge potential finalists. This list is only but a small indication of the wealth of young talent that exists on the continent and they will no doubt be unraveled on these pages in the months and years to come.

  1. Alex Mativo, 29, Kenya
    CEO and Co-founder, E-LAB, Nanasi and Duck
    Industry: Multiple ventures
  2. Ann-Kathrin Joos, 28, South Africa
    CEO and Founder, Standard Beauty
    Industry: Beauty
  3. Vimbai Masiyiwa, 29, Zimbabwe
    CEO, Batoka Hospitality
    Industry: Tourism
  4. Andrew Ddembe, 28, Uganda
    Co-founder and CEO, MobiKlinic
    Industry: Healthtech
  5. Chad Jones, 28, South Africa
    Social Media Content Creator and Brand Influencer
    Industry: Social media
  6. Adedamola Oyinlola Adefolahan (Fireboy DML), 28, Nigeria
    Industry: Entertainment 
  7. Tyla Laura Seethal, 22, South Africa
    Industry: Entertainment
  8. Ayushi Chandaria, 26, Kenya
    Founder, Design Thinking Program (Kenya)
    Industry: Education
  9. Ama Qamata, 25, South Africa
    Actress, Producer
    Industry: Entertainment
  10. Daniel Novitzkas, 28, South Africa
    Co-founder and Chairman of the Board, Specno
    Industry: Software Development and Technology Solutions
  11. Prisca Wegesa Magori, 29, Tanzania
    CEO and Co-founder, TenTen Explore and Smart EFD
    Industry: Software Development
  12. Luke Mostert, 27, South Africa
    Co-founder and Chief Strategy Officer, CatalyzU
    Industry: EdTech & JobTech
  13. Arooj Sheikh, 28, Kenya
    Founder and CEO, Beyond Kenyan Bars
    Sector: Social development
  14. Kenneth M. Njeru, 25, Kenya
    Director and Founder, Africa Afya Healthcare
    Industry: Health Investment Services
  15. Cayley Jorgensen, 29, South Africa
    CEO and Founder, Ingage Support; Registered Counselor
    Sector: Mental health
  16. Hildah Magaia, 29, South Africa
    Forward for Mazatlán F.C Femenil and Banyana Banyana
    Industry: Sport – Football
  17. Victor Osimhen, 25, Nigeria
    Footballer and Striker for Super Eagles
    Industry: Sport – Football
  18. Tobi Amusan, 26, Nigeria
    Track and Field Athlete
    Industry: Sport – Athletics
  19. Damian Willemse, 25, South Africa
    Stormers and Springboks rugby player
    Industry: Sport – Rugby
  20. Ricardo Lognath, 29, South Africa
    Co-Founder and CEO, Omninela Medical
  21. Nicolas Lognath, 27, South Africa
    Co-Founder and Director, Omninela Medical
    Industry: Healthcare/E-commerce
  22. Ruth Erikan James, 29, Nigeria
    Founder, Veekee James
    Industry: Fashion
  23. Shaun Maswanganyi, 23, South Africa
    Track and Field Athlete
    Industry: Sport – Athletics
  24. Jeremiah Thoronka, 24, Sierra Leone
    Founder and CEO, Optim Energy
    Sector: Climate Change and Sustainability (Social Impact)
  25. Calvin Usiri, 28, Tanzania
    Co-founder and CTO, Ramani
    Industry: Geographic Information Systems (GIS)
  26. Peace Wutawunashe, 27, Zimbabwe
    Founder, Trigershot Engineering
    Industry: Solar/Renewable Energy
  27. Esethu Cenga, 29, South Africa
    Co-founder and CEO, Rewoven
    Industry: Fashion
  28. Josiah Akinloye, 29, Nigeria
    Founder and CEO, Mainlogix Technology
    Industry: Automation and Technology
  29. Abioye Oyetunji, 29, Ghana
    Founder and CEO, FXKudi
    Industry: Fintech
  30. Nadine Roos, 27, South Africa
    South African Rugby Union (Springboks) and Sevens player
    Industry: Sport – Rugby