Tems joins other members of the ownership group, including actor Issa Rae and footballer Juan Mata.



Two-time Grammy winner Temilade &#8216;Tems&#8217; Openiyi has joined the ownership group of San Diego FC as a club partner.



The Nigerian singer-songwriter made the announcement today on X (formerly Twitter), expressing her excitement: &#8220;Proud to support SDFC’s @right2dream initiative, empowering young talent on and off the field. Can’t wait for what’s ahead @mls!&#8221;



San Diego FC, also known as San Diego Wave FC, is a professional soccer team based in San Diego, California. The team competes in Major League Soccer (MLS).

The Fashion Awards 2024 Presented by Pandora –  Show

Two-Time Grammy Winner Tems Joins San Diego FC Ownership Group As Club Partner

It was the biggest night for music, especially for artists like Kendrick Lamar and Beyonce, who took home multiple Recording Academy Awards at the 67th Annual Grammy Awards in Los Angeles last night. However the spotlight was once again on Best African Music Performance, which was presented for the first time last year, as the continent’s biggest stars were nominated.



From contenders Yemi Alade (Tomorrow) to Asake and&nbsp; Wizkid (MMS), from Chris Brown Featuring Davido and Lojay (Sensational), and Burna Boy (Higher), it was 29-year-old Temilade Openiyi, known professionally as Tems, who took home the category award, making this her second Grammy. <a href="https://en.wikipedia.org/wiki/67th_Annual_Grammy_Awards"></a>



“My heart is beating so fast. I&#8217;m so sorry – I do work out, but it&#8217;s not showing up right now,” Openiyi, said in her acceptance speech.



Openiyi won for her Afrobeats single Love Me JeJe, which is her remake of the 1997 Nigerian classic by Seyi Sodimu. She performed the song for the first time during her Coachella set in April last year which generated a lot of popularity, ahead of the release of her debut album&nbsp;Born in the Wild&nbsp;in May.



The Nigerian singer first rose to fame after gaining worldwide recognition for her hit singles&nbsp;Mr. Rebel&nbsp;and&nbsp;Try Me, Essence’s success. In 2023, she took home her first Grammy award for Best Melodic Rap PerformanceforWAIT FOR U.



“I had no idea my life was about to change when I did that song,” Openiyi said in an exclusive interview with FORBES AFRICA in 2022 after her feature on Balogun’s 2020 single&nbsp;Essence.&nbsp;“Every day since then is like a dream and I am super thankful for the opportunity I have for people to hear my work on a global scale.”



Last night, the songtress honored her mother for her win, “This is her first Grammy and I just want to thank you mom because she is really done a lot for me and my brother. Happy Birthday mom.”

67th GRAMMY Awards – Premiere Ceremony

Nigerian Singer Tems Takes Home Her Second Grammy

According to a recent report, the creative economy in Africa is thriving; this while the continent’s creatives contribute to growing the industry and bringing the spotlight back home.



The past five years have proven to be very successful for Africa’s entertainment sector for both music and movies – 22-year-old South African, Tyla Laura Seethal took home a Grammy last year and&nbsp; Nigeria’s Temilade Openiyi (Tems) took hers home a year before that.



In addition, Nigerian-British actor, Cynthia Erivo was nominated for Best Actress in a Leading Role at this year’s Academy Awards for her role as Elphaba in the cinematic version of the Broadway classic, Wicked; and South African short film, The Last Ranger was short-listed in the 97th Academy Awards in the Best Live Action Short Film category.



If Erivo wins the Oscar in March, the Daytime Emmy, Grammy and Tony Award-winning actress will then receive the coveted EGOT status.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;



The newly-released PricewaterhouseCoopers (PwC) Africa Entertainment and Media Outlook for 2024-2028, labeled Resilience and Reinvention, states that the key strongest markets (South Africa, Kenya and Nigeria) saw revenue growth in media and entertainment, ahead of the global average of 5% in 2023.



Growth was the strongest in the West African nation with an average of 15%. South Africa saw growth of 11.7% and Kenya saw an increase of 5.8%. The compound annual growth rate (CAGR) for Nigeria continues to boast one of the fastest growing E&amp;M industries in the world with an 8.6% CAGR.



South Africa is the most established market in Africa, with projected CAGR of 4.2% through 2028. Most of the country’s future growth is spread across various segments, excluding print media (newspapers, consumer magazines and books). However, PwC also reports that the segment to watch across media and entertainment is video games and esports.



“South Africa’s resilient E&amp;M market will see significant growth in OTT and internet advertising, driven by stable connectivity and 5G adoption, but must adapt to business model reinvention amidst digital ecosystem shifts and Al disruptions,” Alinah Motaung-Tshabalala, PwC Africa Entertainment and Media Leader, adds in the report.



Kenya’s biggest growth point will come from internet advertising; this is primarily due to the growth in mobile services. Nigeria’s growth through to 2028 will be largely due to internet advertising, video games, music and podcasts, to name a few.



“With a youthful population eager to embrace innovation, Nigeria’s entertainment and media industry can harness the power of genAl to capitalize on this disruptive force, unlocking new opportunities for growth and development,”Udochi Muogilim, Technology, Media and Telecommunications Leader at PwC Nigeria, said.



The report also showed that South Africa recorded the largest annual jump in box office revenue of the three countries during 2023 at 33.6%. According to PwC, international blockbusters will help drive the cinema industry in South Africa, which “has been experiencing a challenging few years and is starting to show steady recovery to pre-pandemic revenues by 2027”.



Over the next five years, E&amp;M in these three countries is expected to rise ahead of the global average of 3.9% CAGR. In South Africa, the increase will go from $16.1 billion to $19.8 billion, while revenue is set to reach $4.8 billion in Kenya; this from $3.8 billion in 2023. Nigeria’s growth will go from $9 billion to $13.6 billion in 2028.

Untitled design (27)

Entertainment Continues To Boom On The Continent; South Africa The Most Well Established Market

Green Modern Split Screen Tutorial YouTube Thumbnail (7)

SOUND STRATEGIES: The Innovators Going Global With African Music

Untitled design (2)

30 Under 30 Tomorrow’s Titans: Heart And Hustle

Temilade Openiyi has had a slew of recent successes and is one of the few female producers in the Nigerian music scene grabbing the attention of global stars.



<blockquote class="wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow">“I would just sit and write about how I was feeling and the things I was going through. It could be about anything and it just came out in a poetic way. That is when I found out I had a passion for music and soon those poems became lyrics.”</blockquote>



In October 2021, Nigerian Afrobeats chart-topper Wizkid released Essence, which would go on to become one of the biggest Afrobeats’ songs also dominating global streaming charts. One of the magical components of Essence was the sultry vocals of Nigerian emerging artist Temilade Openiyi, known professionally as ‘Tems’.



This winner of the Best International Act at the 2022 BET Awards hails from the new movement of artistic expression in the Nigerian music scene known as Alté, meaning alternative, which is a fusion of Afrobeats, dancehall, reggae, hip hop and alternative R&amp;B. After gaining worldwide recognition with her hit singles Mr Rebel and Try Me, Essence’s success, which was further ignited by Canadian singer Justin Bieber jumping on the remix, made Tems a household name globally.



“I had no idea my life was about to change when I did that song. Every day since then is like a dream and I am super thankful for the opportunity I have for people to hear my work on a global scale,” says Tems to FORBES AFRICA.



The 26-year-old honed her musical prowess in Lagos, Nigeria, where she was born. She moved to the United Kingdom with her parents as a child but returned home after their divorce. With no friends and a solitary existence, Tems took to writing poems as an escape.



“I would just sit and write about how I was feeling and the things I was going through. It could be about anything and it just came out in a poetic way. That is when I found out I had a passion for music and soon those poems became lyrics,” avers Tems.



With no money, Tems broke barriers by producing her own beat making her one of the few female producers in the Nigerian music scene and soon started getting the attention of global music stars like Chris Brown, Alicia Keys and Adele.



Her track-record has led to other collaborations like the recent hit single Fountains by Drake and Future as well as most recently, being featured on the official EP of the new Black Panther: Wakanda Forever movie where she sings the cover of Bob Marley’s No Woman, No Cry, which got over 172 million views in just 24 hours.

Tag: Tems

FORBES AFRICA SOCIAL MEDIA

Two-Time Grammy Winner Tems Joins San Diego FC Ownership Group As Club Partner

Nigerian Singer Tems Takes Home Her Second Grammy

Entertainment Continues To Boom On The Continent; South Africa The Most Well Established Market

SOUND STRATEGIES: The Innovators Going Global With African Music

30 Under 30 Tomorrow’s Titans: Heart And Hustle

Right Notes: The Nigerian Singer On Her Own Alternative Beat