This recognition comes after Munachimso Brian Nwana achieved the feat on April 25 in Abuja, Nigeria’s capital, where he sought to promote local cuisine.



Munachimso Brian Nwana, a Nigerian food consultant and content creator, recently received official recognition as the new world record holder for visiting 150 fast food restaurants in the capital Abuja on foot within 24 hours, shattering the previous record of 100 held by American YouTuber Airrack.



&#8220;My inspiration for taking on this challenge came from a desire to push the boundaries of what’s possible and to showcase Nigeria&#8217;s cuisines, putting Abuja’s food businesses on the map,&#8221; Nwana says to FORBES AFRICA.



Covering such an extensive route of over 25 kilometers on foot was not just a physical challenge but also a logistical one. Nwana initially planned to use public transportation, but the Guinness World Records (GWR) requirements — such as providing a receipt from each stop — proved incompatible with the current public transport system in Abuja. Faced with this hurdle, he opted to complete the challenge on foot.



&#8220;Walking to 150 fast food restaurants in just 24 hours was a grueling task, but it was also a testament to the resilience and determination we all possess when we set our minds to something,&#8221; he explains.



Nwana’s journey was meticulously planned, involving intense physical and mental preparation. His management team, led by A.S Management Agency, played a crucial role, with responsibilities ranging from mapping out restaurants and ensuring compliance with GWR requirements to providing security and recording every moment of the quest. &#8220;The confidence everyone had in me was a driving force behind my success,&#8221; Nwana says, crediting his team’s support as vital to his achievement.



This record-breaking challenge also provided Nwana with a unique perspective on the fast food industry in Abuja. He observed a strong consumer preference for convenience, driven in part by economic factors.



&#8220;With the current state of the economy, people now prefer to eat out rather than cook; they find it a cheaper option,&#8221; Nwana notes. He also highlights the importance of innovation, quality, and customer service in meeting the growing expectations of fast food patrons in the city.



Nwana plans to leverage this achievement by collaborating with fast food chains to enhance their customer experience and brand positioning. His manager, Rhoda Kusimo, CEO of A.S Management Agency, has already offered branding, strategy, PR, and marketing services to some of the restaurants Nwana visited, at no cost.



&#8220;The goal is to bring fresh insights and innovative ideas to the operations of these fast food restaurants, helping them adapt to evolving consumer preferences and stand out in a competitive market,&#8221; he adds.



In the foreseeable future, Nwana aims to continue promoting Nigerian cuisine and culture through planned tours across the country. He also intends to give back to the community by partnering with charity organizations and launching his own charity focused on combating hunger.



&#8220;I have embarked on my first give-back project with the Global Hope Integrated Empowerment Foundation (GHIEF), where I collected donations from around 40 fast food restaurants that I visited



during the [GWR] quest. We were able to donate these food items to 150 people in a community that GHIEF supports.



&#8220;This achievement is not just a personal milestone; it’s a testament to the power of collaboration,&#8221; Nwana says. &#8220;Together, we’re poised to make a significant impact on the food industry moving forward.&#8221;

Tag: Munachimso Brian Nwana

FORBES AFRICA SOCIAL MEDIA

‘Grueling Task And Testament To Determination’: Nigerian Sets World Record Walking To And Visiting 150 Restaurants In Abuja In 24 Hours