Fashion is about creating beauty, but its ugly side is the carbon emissions. Designers are now looking to play it safe, even if it means going to dangerous lengths for the sake of greener fashion.



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In South Africa, the fashion industry is now starting to do
its bit to negate the effects of climate change, with some designers going
green, in interesting, creative and even lucrative ways. 



Ayanda Nhlapo, a stylist and entrepreneur, is one of them. 



She hosted and co-produced her own TV fashion show, Ayanda’s
Fashion House, where she explored the work of some of South Africa’s most
prolific designers and creatives in the fashion industry. The fashion aesthete
says the influence of the industry is far-reaching, and therefore, must be more
responsible about the environment and preservation of resources. 



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“I’ve always had a knack for creating, whether I’m creating
from scratch or recreating something that already exists,” says Nhlapo. So,
upcycling, or repurposing, is what she is into. 



“However, recreating or upcycling has always given me much
more excitement and a deeper sense of purpose. 



“Upcycling can be challenging but rewarding in the sense that it’s not just about the creativity but it’s more so about contributing to solving the effects of fast fashion on the environment and the economy. It is very important that we preserve our culture, identity and resources,” she says. 



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Fascinated about culture as well as traditional wear, some of her design ideas are fairly unconventional, such as Zulu sandals made of tyres. Besides clothes, she also designs accessories, such as earrings and key-holders. One of her designs is earrings shaped like water droplets to highlight the importance of saving water, whilst also bringing forth the beauty and importance of recycling and upcycling.



Her market is largely young women, but the brand is also for
those who love and consume fashion consciously. Nhlapo uses fashion as a tool
to influence people and encourage them to think carefully about how they use it.




“Fortunately, through traditional media and social media, I
am able to reach thousands and thousands of people, not just in South Africa
but across the world. If we consume fashion correctly and consciously, we have
the power to reverse certain cycles and change the direction of our future,”
says Nhlapo.



&nbsp;She goes on to say
that the fashion industry is among the highest polluters&nbsp; in the world, however, thankfully, it is
gradually moving towards a more responsible way of operating. 



“In fact, green fashion is the next big thing. Designers and consumers are finally becoming more and more aware of the damages and negative, rippling effects of fashion and are now beginning to take such issues seriously. We are starting to see more sustainable fabrics on the runway and more eco-friendly brands launching into the market, while well-established brands are also moving in the direction of going green. Before we know it, green fashion will be the only thing we know.”



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South African designer JJ Schoeman elaborates on ‘fast
fashion’ and ‘green fashion’.



“I think we need to still go on a robust campaign on the
implications of fast fashion, where we create more awareness around its
consumption, as I feel that most consumers are still a little blasé about their
purchase.



“There was a call for green fashion, because of the wasteful
nature of production lines within our industry. This call was made to encourage
designers like myself to use environmentally-friendly fabrics and methods in
the production line.”



One of the ways he implements this in his production line is
to cut material in a way there is less wastage. 



“Over and above this, I also found ways in which to ‘get rid’ of the waste we accumulated over a season – these included donating to the trade, for reuse. I also try my absolute best to use fabrics that are more environment-friendly, but of course, I always need to take into consideration what the client wants.”



Schoeman opines the green fashion trend is growing.



“Absolutely, if we just take into consideration the amount
of international names that have agreed to not using real fur in their
collections. Recently, I read about the #G7Biarritz movement, which saw the
Prada Group, Ralph Lauren and 30 other fashion industry brands sign the pact.
The Fashion Pact is going to change the game in sustainable fashion all over
the world.”



Yet another trend is ‘thrifting fashion’ that has become the cornerstone of shopping trends popular among the youth. 



<figure class="wp-block-image"><img loading="lazy" decoding="async" width="1024" height="683" src="https://www.forbesafrica.com/wp-content/uploads/2019/10/thrift-326-1024x683.jpg" alt="" class="wp-image-42170" srcset="https://cms.forbesafrica.com/wp-content/uploads/2019/10/thrift-326-1024x683.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2019/10/thrift-326-300x200.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2019/10/thrift-326-600x400.jpg 600w, https://cms.forbesafrica.com/wp-content/uploads/2019/10/thrift-326-768x512.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2019/10/thrift-326.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Vathiswa Yiba is an employee at a vintage thrift store in
the lively Braamfontein area of Johannesburg. She has immersed herself in the
culture of thrifting. 



The store is one of several thrift stores in the city, and
among the popular ones at the thrift market not far from Africa’s largest
railway station, the Johannesburg Park Station. 



“Thrifting is buying clothes that people think are not good enough anymore and those that they have discarded,” says 22-year-old Yiba.



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> “It’s interesting with thrifting because the most dangerous places are where you find the nicer things&#8221;<cite>&#8211; Vathiswa Yiba</cite></blockquote>







The lower prices also offer financial reprieve and more options for the buyer. 



Yiba has been thrifting since her high school days when she
started with her own clothes.&nbsp; 



“I don’t step into retail stores unless I am buying shoes,” she says.



“My first thrift was buying from people who sold from their
bags, then from their car boots, then I leveled up and started going to the
biggest market in the&nbsp; Johannesburg
Central Business District; MTN Taxi Rank, known for its pavement crimes,
despite the danger in that part of town, they have the best clothes.” 



<figure class="wp-block-image"><img loading="lazy" decoding="async" width="1024" height="683" src="https://www.forbesafrica.com/wp-content/uploads/2019/10/recycled-fashion-145-1024x683.jpg" alt="" class="wp-image-42173" srcset="https://cms.forbesafrica.com/wp-content/uploads/2019/10/recycled-fashion-145-1024x683.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2019/10/recycled-fashion-145-300x200.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2019/10/recycled-fashion-145-600x400.jpg 600w, https://cms.forbesafrica.com/wp-content/uploads/2019/10/recycled-fashion-145-768x512.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2019/10/recycled-fashion-145.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



The street-savvy Yiba offers advice to those who are novices
in the industry.&nbsp; 



“It’s interesting with thrifting because the most dangerous
places are where you find the nicer things, and here is a tip when you are
going thrifting – make sure you have loose change and put it in safe pockets,
away from pick-pocketers. That way you will be able to shop safely. However,
you can find good-looking items but it’s not in your size; which is where the
community comes in. 



“We have tailors to alter the garments for you and it will
be exclusive because it’s thrifted, no one has the same clothes. There is so
much more you can do with discarded clothes. With the littlest things, you can
make an amazing thing and you’ll be the only one who has it.”



Of course, there is a tinge of stigma associated with
thrifting. Yiba says people think the clothes could also have belonged to those
who have passed away, but she’s of the view that thrifting creates other
opportunities. 



“The [thrift clothing] may look messy and seem dusty, but once cleaned or altered, they will look retail. So it’s not just the connotations, it can be something perfect and the next person wouldn’t even know.” 



<figure class="wp-block-image"><img loading="lazy" decoding="async" width="1024" height="683" src="https://www.forbesafrica.com/wp-content/uploads/2019/10/recycled-fashion-132-1024x683.jpg" alt="" class="wp-image-42175" srcset="https://cms.forbesafrica.com/wp-content/uploads/2019/10/recycled-fashion-132-1024x683.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2019/10/recycled-fashion-132-300x200.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2019/10/recycled-fashion-132-600x400.jpg 600w, https://cms.forbesafrica.com/wp-content/uploads/2019/10/recycled-fashion-132-768x512.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2019/10/recycled-fashion-132.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



These are sentiments also echoed by Leago Nhlapo, a content
creator for fashion brands like Adidas, Sportscene and Skechers, who began his
journey as thrifter. 



“It started with thrifting because it makes you unique;
there is no similar garment, every single garment is different from the next.
So, I jumped from really cheap clothes [recycled clothes] to really expensive
clothes,” he says.



However, Leago encourages green fashion because he says the
fast fashion industry is the second-highest contributor to carbon
emissions.&nbsp; 



“The more people buy clothes, the more we contribute to
global warming and we all know the global crisis, so if we recycle clothes,
there will not be a need to make clothes, there are enough clothes for everyone
existing. I am proof that second-hand clothes are cool and look better than
people paying tons of cash.” 



Seventy kilometers south of Johannesburg’s Central Business
District is Nokwakha Qobo, who was born in the squatter camps of Phuma
Zibethane in Sharpeville. And in the garbage dumps of these camps, the fashion
designer in her emerged.



Qobo currently has a clothing line with an international reach. She fashions garments out of wastepaper she collects from rubbish dumps. 



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> &#8220;I’m a self-taught designer from a dump in Vanderbijlpark, that’s where I learned everything <cite> &#8211; Nokwakha Qobo </cite></blockquote>







As a young girl, Qobo had to walk to school, and through the course of her journey home, she would pass a garbage site where old fashion magazines and newspapers were discarded. 



It is often said that ‘one man’s trash is another man’s
treasure’. This adage was not lost on her because she took inspiration from the
articles in those magazines and now creates pieces that are sought after.



“That’s where I learned about fashion trends, that’s where I
learned about different colors for different seasons, that’s where I learned
about the body structure of a woman, actually, I’m a self-taught designer from
a dump in Vanderbijlpark, that’s where I learned everything,” she says.



<figure class="wp-block-image"><img loading="lazy" decoding="async" width="681" height="1024" src="https://www.forbesafrica.com/wp-content/uploads/2019/10/Nokwakha-093-681x1024.jpg" alt="" class="wp-image-42174" srcset="https://cms.forbesafrica.com/wp-content/uploads/2019/10/Nokwakha-093-681x1024.jpg 681w, https://cms.forbesafrica.com/wp-content/uploads/2019/10/Nokwakha-093-300x451.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2019/10/Nokwakha-093-600x902.jpg 600w, https://cms.forbesafrica.com/wp-content/uploads/2019/10/Nokwakha-093-200x300.jpg 200w, https://cms.forbesafrica.com/wp-content/uploads/2019/10/Nokwakha-093-768x1155.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2019/10/Nokwakha-093.jpg 1277w" sizes="(max-width: 681px) 100vw, 681px" /></figure>



Inadvertently, she too is contributing towards a shift in
culture based on conscious consumption. 



Perhaps, with the benefit of time, green fashion will be the norm as many believe we already have all we need.



&#8211; Motlabana Monnakgotla

Tag: green fashion

FORBES AFRICA SOCIAL MEDIA

Conscious Fashion: ‘So Much More You Can Do With Discarded Clothes’