
<p>When it comes to controversial advertising campaigns, they usually don’t have to do with income taxes. But a short-lived campaign from enterprise software company Intuit, which makes TurboTax,&nbsp;<strong>crossed that line and raised the ire of accountants</strong>.</p>



<p><a href="https://www.forbes.com/sites/kellyphillipserb/2024/10/16/intuit-backpedals-after-insulting-accountants-with-latest-ad-campaign/"><em>Forbes’</em>&nbsp;Kelly Phillips Erb writes</a>&nbsp;about the saga, in which a consumer-targeted message intended to be a bit cheeky and punny&nbsp;<strong>ended up insulting a group of professionals who actually rely on Intuit’s products</strong>. The centerpiece of the campaign is an advertisement in which a young woman announces to a bland-looking accountant that she’s leaving him for a younger and more fashionable man on her phone “who charges me less but gives me more” as part of a “tax break-up.” The younger man represents Intuit’s “TurboTax Full Service plan,” featuring human tax preparers who work with customers online or in person to complete their taxes.</p>



<p><strong>Tax preparers</strong>, who have competed with TurboTax for many years,&nbsp;<strong>felt the campaign went too far</strong>. The unflattering portrayal of the accountant, plus the barrage of messaging telling consumers to “break up” with them, made many individuals and organizations upset. American Institute of Certified Public Accountants President and CEO Barry Melancon issued a statement saying, “The crucial role of CPAs, who serve as expert and trusted advisors to business owners and individuals, was not reflected in an unfortunate recent ad campaign launched by Intuit.” And the National Association of Tax Professionals said it will no longer accept Intuit’s sponsorships or exhibits at its conference because of the campaign’s “direct conflict with our members’ interests.” Predictably, Intuit decided to phase out the campaign.</p>



<p><strong>While TurboTax is a well-known Intuit product, it’s only one</strong>. The company also owns QuickBooks and Mailchimp—financial management and email marketing platforms used by many businesses, including accountants—as well as consumer budgeting tool Credit Karma. In its last fiscal year, the bulk of Intuit’s growth came from those using its enterprise financial planning and email software. TurboTax online made up less than a quarter of the company’s total fiscal year revenues.</p>



<p>Intuit may be seeking more consumer tax business, but it may have damaged its larger customer base by trying to be funny. An average consumer may have giggled at the ad, but it seems unlikely that it would end up getting the desired results,&nbsp;<strong>especially since most consumers aren’t thinking about income tax prep in October</strong>. Instead, with this campaign, Intuit might have inspired more financial professionals to break up with&nbsp;<em>them</em>.</p>



<p><strong>Finding the right emotional balance is an important tool to make a campaign successful</strong>. Reticle AI is using artificial intelligence to determine the emotions that are present in campaigns, helping marketers strike the proper tone to get their messages across. I talked to Vice President of Business Development Tricia Allen about how this works. An excerpt from our conversation is later in this newsletter.</p>



<p><strong>MARKETING MATTERS</strong></p>


<div class="wp-block-image">
<figure class="aligncenter size-full is-resized"><img loading="lazy" decoding="async" width="1024" height="683" src="https://cms.forbesafrica.com/wp-content/uploads/2024/09/GettyImages-2169510342.jpg" alt="" class="wp-image-63122" style="width:608px;height:auto" srcset="https://cms.forbesafrica.com/wp-content/uploads/2024/09/GettyImages-2169510342.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2024/09/GettyImages-2169510342-300x200.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2024/09/GettyImages-2169510342-768x512.jpg 768w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption"> (Photo by Dilara Irem Sancar/Anadolu via Getty Images)</figcaption></figure></div>


<p>Google is making a change to its Local Services Ads business next month that&nbsp;<strong>may impact roughly half of businesses advertising on the search engine</strong>,&nbsp;<a href="https://www.forbes.com/sites/brandonkochkodin/2024/10/22/googles-upcoming-ad-change-could-spell-disaster-for-millions-of-unprepared-small-businesses/">reports&nbsp;<em>Forbes’</em>&nbsp;Brandon Kochkodin</a>. Starting November 21, the local ads that pop up at the top of search results for users will be blocked if they aren’t linked to a Google Business Profile. This free profile indicates how businesses appear in search and is fully customizable by the business. But businesses need to be verified as legitimate through video or phone authentication, or by receiving a postcard. The authentication is an extra step, but it’s important that local businesses do it sooner rather than later. Studies have shown that 96% of people learn about local businesses online, and four out of five of those searches convert into business. In fact, nearly half of all Google searches are for local businesses.</p>



<p><strong>SOCIAL MEDIA</strong></p>


<div class="wp-block-image">
<figure class="aligncenter size-full is-resized"><img loading="lazy" decoding="async" width="1024" height="662" src="https://cms.forbesafrica.com/wp-content/uploads/2024/05/GettyImages-1513152452.jpg" alt="" class="wp-image-61892" style="width:632px;height:auto" srcset="https://cms.forbesafrica.com/wp-content/uploads/2024/05/GettyImages-1513152452.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2024/05/GettyImages-1513152452-300x194.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2024/05/GettyImages-1513152452-768x497.jpg 768w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption"> (Photo by Hakan Nural/Anadolu Agency via Getty Images)</figcaption></figure></div>


<p>Two social networks are making changes that may impact user safety. For as long as X was known as Twitter, users have been able to block other accounts—a step often taken when a user is bothered or harassed by someone. Previously, the blocked account couldn’t see or engage with posts from the user who blocked them. Now, users&nbsp;<a href="https://www.forbes.com/sites/antoniopequenoiv/2024/10/17/x-will-soon-let-users-see-tweets-from-people-who-block-them-the-controversial-change-explained/">can see all posts</a>&nbsp;from accounts that have blocked them, though they still can’t engage with them.&nbsp;<strong>X says this change allows “greater transparency,</strong>” so users can see if those who have blocked them are trying to “share and hide harmful or private information.” But critics have taken the other side of the argument: Stalkers and harassers can keep following accounts of those who have blocked them. X owner Elon Musk, who has made scores of controversial changes to the platform since he bought it in 2022, previously posted the blocking function made no sense. After this change was made, competing social media platform Bluesky gained 1.2 million users in two days,&nbsp;<a href="https://www.socialmediatoday.com/news/bluesky-gains-momentum-wake-xs-blocking-changes/730371/" rel="noreferrer noopener" target="_blank">Social Media Today reported.</a></p>



<p><a href="https://www.forbes.com/sites/lindseychoo/2024/10/17/instagram-sextortion-child-safety/">Changes to Instagram</a>&nbsp;<strong>intended to prevent “sextortion” scams and protect teens are much less controversial</strong>. Now, users are unable to take screenshots or recordings of disappearing images, which are only intended to be viewed once. The Meta-owned platform is also testing safety notices to let teenagers know when they are exchanging messages with someone out of the country. Images flagged to contain nudity will be automatically blurred for users younger than 18. And accounts with “scammy” behaviors will not be able to see users’ following and followers lists, a common way some bad actors get information about a target’s friends and family.</p>



<p><strong>BRANDS + MESSAGING</strong></p>


<div class="wp-block-image">
<figure class="aligncenter size-full is-resized"><img loading="lazy" decoding="async" width="1024" height="683" src="https://cms.forbesafrica.com/wp-content/uploads/2024/07/GettyImages-1536268798.jpg" alt="" class="wp-image-62351" style="width:556px;height:auto" srcset="https://cms.forbesafrica.com/wp-content/uploads/2024/07/GettyImages-1536268798.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2024/07/GettyImages-1536268798-300x200.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2024/07/GettyImages-1536268798-768x512.jpg 768w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">(Photo by Nikos Pekiaridis/NurPhoto via Getty Images)</figcaption></figure></div>


<p>Netflix&nbsp;<a href="https://www.forbes.com/sites/lindseychoo/2024/10/17/netflix-earnings-streaming-beats-expectations-subscriber-growth/">reported earnings</a>&nbsp;last week, beating Wall Street’s expectations. The streaming giant made $9.8 billion in revenue in its most recent quarter, and gained 5.1 million subscribers. Now, nearly 283 million households have Netflix subscriptions, but the rate of new subscriber gain is slowing down.&nbsp;<a href="https://www.forbes.com/sites/dbloom/2024/10/17/netflix-added-51-million-subscribers-can-we-talk-about-what-matters/"><em>Forbes&nbsp;</em>senior contributor David Bloom writes</a>&nbsp;that&nbsp;<strong>for Netflix, this really shouldn’t be seen as a negative</strong>. After all, there is a finite amount of Netflix subscriptions that can be bought. What is more important, Bloom writes, is viewer engagement. Netflix reported that the average paid membership has two hours of engagement per day. It has an 8.2% viewership share in the U.S., according to Nielsen data. Netflix first became profitable in 2003, and to date only one other streaming service—Disney+—has posted a profit. With more emphasis on engagement, Netflix also seems to be the first of the streamers to start caring more about actual viewers and interaction.</p>



<h4 class="wp-block-heading" id="h-on-message">ON MESSAGE</h4>



<h3 class="wp-block-heading" id="h-how-reticle-ai-uses-technology-to-determine-emotions-in-ads"><strong>How Reticle AI Uses Technology To Determine Emotions In Ads</strong></h3>



<p><em>Emotion is important to marketing. Nostalgia, joy, adventure, curiosity and stress can all inform how consumers make purchases, choose what to eat or drink, or select service providers or leisure activities. Reticle AI uses artificial intelligence to determine the emotions that are present in marketing campaigns, as well as the emotions that consumers are experiencing when they see them, and makes recommendations for an optimal outcome. I talked to Vice President of Business Development Tricia Allen about how their method works and how it can get results. This conversation has been edited for length, clarity and continuity.</em></p>



<p><strong>How can you use AI to determine things like sentiment and nostalgia?</strong></p>



<p><strong>Allen:&nbsp;</strong>We’ve trained our AI technology to understand emotional sentiment within digital content. We’re almost curating content into various emotions. If a brand wants to be associated with nostalgia, [or being] uplifting, joyful, nurturing, they can align their message within content that has that emotional sentiment. We can control how the content potentially makes someone feel. If you’re consuming content that makes you feel nostalgic, nurturing, uplifting, chances are you’re in that frame of mind. If you get served an ad that is in that nostalgic, nurturing tone, you’re more predisposed to take action. That action is that connectivity and attention that the brand is getting because it’s being served at the right time.</p>



<p>[AI has] that ability to take the universe of digital content, really cull it down, and categorize it into these emotional categories because of its understanding of human emotion.</p>



<p><strong>There’s a lot of talk about AI systems not always giving accurate responses. With something difficult to quantify like emotion, how do you make sure that what comes out of your system is accurate to how people actually would feel?</strong></p>



<p>While AI is extremely relevant and helpful from a marketing standpoint, you can’t get rid of that human oversight. I really believe strongly in that for many reasons. There’s bias that’s involved because the technology is only as good as the person who is training the platform, and if they have inherent bias, then the tech has bias. You need more than one person to be vetting that. In addition, what nurturing means to me might mean something completely different to you.</p>



<p>We actually have human labelers. We have them go in and vet our data on an ongoing basis, just to have those human eyes on it. We’ll go through, and if the technology has said this content is deemed to be nurturing, we want to see what a human actually thinks. We have that human component to make sure, because AI is not perfect. Even when it does get better, I still strongly believe you’re going to need human oversight, especially when you’re talking about emotion.</p>



<p><strong>In your research, what are some of the emotions that people are reacting to the most, and what are some more prevalent themes?</strong></p>



<p>A lot of the themes that people are looking for from a marketing standpoint are around joy and that feeling of happiness, and conversely, that feeling of stress and pressure. [It’s] not necessarily a positive emotion. Maybe it’s a negative emotion, because maybe I’m a vacation company and I want to provide you with a solution to help you overcome that stress.</p>



<p><strong>If you are able to tap into emotion—both in marketing and also what is being looked for—what would be the perfect marketing campaign?</strong></p>



<p>To me, the perfect marketing campaign is [one in which] you first do the insights work to understand the emotional footprint of that brand. How do people think and feel about your brand right now? How do you want them to feel about your brand? Then ensure that creative or the ad itself is designed to hit those key emotions. We’re kind-of that end piece. You’ve established how people think and feel. You’ve established: Do I want them to feel this way? If no, where are there distinctions that we can draw on to differentiate from the competition and then make sure that creative is dialed in?</p>



<p>The biggest area where I see brands fall down is they try and tap into emotion, but there’s a disconnect between the creative strategy and the insights work that was done. The insights work is never being brought to life, and then the creative is a bit of a disconnect. When all of those pieces line up, and you take that emotionally designed creative [and] put it in the same environment from a digital placement perspective, that’s the trifecta of emotional marketing.</p>



<p><strong>FACTS + COMMENTS</strong></p>



<p>When the World Series between the Los Angeles Dodgers and New York Yankees begins on Friday,&nbsp;<strong>it will be Sho time—for Dodgers star Shohei Ohtani, that is</strong>. With the Japanese phenom in the playoffs, Major League Baseball has actually seen&nbsp;<a href="https://www.forbes.com/sites/mattcraig/2024/10/17/ohtani-mania-has-mlb-playoff-viewership-soaring-in-japan/">more October viewership</a>&nbsp;in his home country than in the U.S.</p>



<p><strong>12.9 million:&nbsp;</strong>Japanese viewers of NLDS Game 5 on October 11, when the Dodgers beat the San Diego Padres to advance to the National League Championship Series. The U.S. had 7.24 million viewers, a record for a division series</p>



<p><strong>$700 million:&nbsp;</strong>Value of Ohtani’s record-setting 10-year contract</p>



<p><strong>‘I hope to continue to perform well as well for the fans in Japan’:&nbsp;</strong>Ohtani&nbsp;<a href="https://dodgersnation.com/shohei-ohtani-acknowledges-fans-in-japan-watching-dodgers-postseason/2024/10/21/" rel="noreferrer noopener" target="_blank">told Dodgers Nation</a>, after saying that the team has also been “playing really well”</p>



<p><strong>STRATEGIES + ADVICE</strong></p>



<p><strong>Yes, there is such a thing as too much positivity</strong>. Here are some ways to&nbsp;<a href="https://www.forbes.com/sites/jackkelly/2024/10/11/managers-are-glossing-over-workplace-issues-and-pushing-toxic-positivity/">avoid glossing over</a>&nbsp;your employees’ challenges and support your team through hard times.</p>



<p><strong>Time management is difficult for executives</strong>. Here are <a href="https://www.forbes.com/sites/jackkelly/2024/10/17/top-time-management-apps/">five apps</a> that can help you get more control over your work day.</p>


Chat Bot Service Concept – Enhancing Customer Experience with Virtual Assistant

Can AI Capture The Emotional Side Of Marketing?


<p><strong>Google’s projections align with a previous study — the Google/IFC e-Conomy Africa 2020 report — which anticipates 167 million new mobile users in sub-Saharan Africa by 2025. This will bring the total number of mobile subscribers in the region to 623 million.</strong></p>



<p>A new report released by Google estimates that artificial intelligence (AI) could contribute over $30 billion to sub-Saharan Africa’s economy in the coming years.</p>



<p>The report, <em>The Digital Opportunity of Sub-Saharan Africa</em>, was conducted independently by Public First, on the region with 70% of its population under the age of 30.</p>



<p>Internet access across sub-Saharan Africa varies significantly, with about 66% of people online in southern Africa, but only 24% in Central Africa, according to Statista. The World Bank reveals that internet usage in West Africa hovers around 30%. The report predicts that even a 1% increase in internet access could lead to nearly a 6% rise in gross domestic product (GDP).</p>



<p>Speaking on the report, Alex Okosi, Managing Director of Google Africa, explains AI’s potential for the region to FORBES AFRICA: “While the report doesn&#8217;t pinpoint specific countries as front-runners in AI-driven growth, it highlights sectors where AI&#8217;s impact is already evident or holds substantial promise&#8230; It emphasizes its [AI] value in the area of automating tasks, boosting efficiency and productivity; and creating new products and services.”</p>



<p>According to the data, 76% of online adults in sub-Saharan Africa identify as entrepreneurs, further highlighting that every dollar invested in digital technologies in Sub-Saharan Africa is projected to generate over $2 in broader economic value by 2030. This finding illustrates the high return on investment (ROI) for digital advancements, particularly in sectors like healthcare, agriculture, and environmental sustainability.</p>



<p>“For the first time, we’ve included an AI curriculum to help business owners understand how they can leverage AI technologies for growth,” Okosi notes. “To further address infrastructure needs, investments like the Equiano subsea cable and our new Cloud region in Johannesburg are critical steps. Additionally, public-private partnerships will play a key role in closing the skills gap by delivering AI training programs and fostering a supportive policy environment that encourages innovation and addresses ethical concerns.”</p>



<p>Entrepreneurs across the continent are already recognizing the potential of AI. Ifeoluwa King, co-founder of VendorStack, a Nigerian social commerce startup, believes AI will touch every sector. “AI will streamline processes, increase efficiency, and cut costs. It will spark innovations from Africa’s creative youths and improve productivity, which will lead to increased revenues,” King tells FORBES AFRICA.</p>


Google

‘AI Curriculum To Help Business Owners’: AI Could Add $30 Billion To Sub-Saharan Africa’s Economy, Report Finds


<h2 class="wp-block-heading" id="h-topline">TOPLINE</h2>



<p>Google parent Alphabet came in above Wall Street’s lofty expectations in its second-quarter earnings report released Tuesday afternoon, as the internet behemoth continues to rake in tens of billions of advertising dollars.</p>



<h2 class="wp-block-heading" id="h-key-facts">KEY FACTS</h2>



<p>Alphabet’s $84.7 billion of second-quarter revenue was slightly above average analyst estimates of $84.2 billion, according to FactSet, a 14% year-over-year increase.</p>



<p>The company tallied earnings per share of $1.89, also topping forecasts of $1.84, while its $23.6 billion net income was just shy of Q1’s prior record of $23.7 billion.</p>



<p>Shares of the Silicon Valley kingpin rose slightly immediately after the earnings announcement.</p>



<h2 class="wp-block-heading" id="h-key-background">KEY BACKGROUND</h2>



<p>Alphabet’s report is part of a flurry of second-quarter earnings, with 25% of S&amp;P 500 companies scheduled to report fiscal results this week, according to Bank of America. A digital age conglomerate whose products include leading search engine Google, paid cable alternative YouTube TV, Microsoft Office 365 competitor Google Workspace and generative artificial intelligence chatbot ChatGPT’s rival Gemini, Alphabet is an advertising business at its core. About three-fourths of its Q2 revenues were from ads, including $49 billion from its search business and $9 billion on YouTube ads. Like it has been for many other big tech stocks during the AI boom, it’s been a very nice stretch for Alphabet stock, returning about 50% over the last year and over 100% from its late 2022 low. Alphabet is the fourth-most-valuable company in the world by market value, worth nearly $2.3 trillion as of Tuesday’s stock market closure, trailing only fellow West Coast tech companies Apple, Microsoft and AI golden child Nvidia in market capitalization. Google paid its first ever quarterly cash dividend of $0.20 per share last month.</p>



<h2 class="wp-block-heading" id="h-big-number">BIG NUMBER</h2>



<p>31%. That’s how much higher Alphabet’s second-quarter adjusted earnings per share was than the same period last year. The company is expected to contribute to the fourth-greatest share of profit growth to the S&amp;P,&nbsp;<a href="https://advantage.factset.com/hubfs/Website/Resources%20Section/Research%20Desk/Earnings%20Insight/EarningsInsight_071924.pdf" rel="noreferrer noopener" target="_blank">according</a>&nbsp;to FactSet, trailing only Nvidia, Google Cloud competitor Amazon and advertising foe Meta, the parent company of Facebook and Instagram.</p>



<h2 class="wp-block-heading" id="h-tangent">TANGENT</h2>



<p>Alphabet’s potential <a href="https://www.cbinsights.com/research/google-biggest-acquisitions-infographic/" target="_blank" rel="noreferrer noopener">largest-ever</a> acquisition, a $23 billion purchase of Israeli cybersecurity firm Wiz, <a href="https://www.forbes.com/sites/alexkonrad/2024/07/22/google-is-not-buying-wiz-for-23-billion-after-all/">fell through</a> late Monday after the sides were <a href="https://www.wsj.com/business/deals/google-near-23-billion-deal-for-cybersecurity-startup-wiz-622edf1a?mod=article_inline" target="_blank" rel="noreferrer noopener">reportedly</a> in advanced talks for a deal last week.<a href="https://www.forbes.com/sites/dereksaul/"></a></p>


FRANCE-ECONOMY-TECHNOLOGY-VIVATECH

Google Earnings Top Estimates With $24 Billion Quarterly Profit


<h2 class="wp-block-heading" id="h-topline">TOPLINE</h2>



<p>Google parent Alphabet’s blockbuster earnings report Thursday sent its stock price surging in limited afternoon trading, setting up the search engine giant to achieve a historic milestone.</p>



<h2 class="wp-block-heading" id="h-key-facts">KEY FACTS</h2>



<p>Alphabet shares soared more than 12% after Thursday’s market close, indicating the company’s market capitalization will jump by more than $200 billion to about $2.2 trillion when normal trading resumes Friday, setting the company up for its first-ever $2 trillion valuation.</p>



<p>The massive surge came after Alphabet&nbsp;<a href="https://abc.xyz/assets/91/b3/3f9213d14ce3ae27e1038e01a0e0/2024q1-alphabet-earnings-release-pdf.pdf" rel="noreferrer noopener" target="_blank">delivered</a>&nbsp;a first-quarter earnings report well above expectations: Its $80.5 billion in revenue and $1.89 earnings per share were well above respective analyst estimates of $78.8 billion and $1.51, according to FactSet.</p>



<p>That’s the company’s best-ever quarterly profit thanks to the whopping 62% year-over-year growth, with overall net income climbing to nearly $24 billion.</p>



<p>Alphabet is on track to join Microsoft, Apple and Nvidia as the only other companies in the world valued at over $2 trillion.</p>



<h2 class="wp-block-heading" id="h-tangent">TANGENT</h2>



<p>The company announced its first-ever cash dividend Thursday, which, at about $0.20 per share at an after-hours share price of about $175, indicates a modest 0.5% dividend yield. It does indicate Google’s maturity as a company, as dividends directly reward shareholders of a company’s profits. Rival Meta paid out its first-ever dividend earlier this year.</p>



<h2 class="wp-block-heading" id="h-surprising-fact">SURPRISING FACT</h2>



<p>The massive earnings expansion came as Alphabet trimmed its headcount from 191,000 during 2023’s first quarter to 181,000 last quarter.</p>



<h2 class="wp-block-heading" id="h-key-background">KEY BACKGROUND</h2>



<p>The final quarter of 2023 was Alphabet’s&nbsp;<a href="https://www.forbes.com/sites/dereksaul/2024/01/30/google-earnings-record-profits-as-stock-trades-at-record-high/?sh=5a045a5039ff">best quarter ever</a>&nbsp;by profits and sales in its history. Though Google’s revenue moderated in 2024’s opening stretch from that historic run, it should come as no surprise, as the fourth quarter has been Google’s highest-grossing quarter during each of its 20 years as a public company, according to FactSet data. Alphabet is a massive conglomerate, but it’s an advertising business at its very core, with ads accounting for more than 75% of all revenues. That’s still a smaller share than its closest ads-focused competitor in big tech, Facebook parent Meta, which relies on ads for about 99% of its total sales. Up about 13% this year, Alphabet shares touched a new all-time high earlier this month,&nbsp;<a href="https://www.forbes.com/sites/dereksaul/2024/04/09/google-stock-hits-all-time-high-with-2-trillion-valuation-in-sight/?sh=6a6a47ee2ffa">flirting</a>&nbsp;with a $2 trillion valuation for the first time ever.</p>



<h2 class="wp-block-heading" id="h-tangent-0">TANGENT</h2>



<p>Google stock’s strong returns come even as users and investors react fairly coldly to its Gemini generative artificial intelligence program, with the company notoriously shedding some&nbsp;<a href="https://www.forbes.com/sites/dereksaul/2024/02/26/googles-gemini-headaches-spur-90-billion-selloff/?sh=2f2c923372e4">$90 billion</a>&nbsp;in market value on one fateful February day after Google admitted it “missed the mark” and pulled Gemini’s image-generating service offline. Still, Google has maintained its&nbsp;<a href="https://www.bloomberg.com/news/articles/2024-01-18/microsoft-s-bing-market-share-barely-budged-after-adding-chatgpt" rel="noreferrer noopener" target="_blank">dominance</a>&nbsp;in online search market share despite Microsoft’s Bing’s earlier integration of generative AI, and Gemini has yet to make a prominent mark on Alphabet’s income statement, though CEO Sundar Pichai&nbsp;<a href="https://abc.xyz/assets/95/eb/9cef90184e09bac553796896c633/2023q4-alphabet-earnings-release.pdf" rel="noreferrer noopener" target="_blank">declared</a>&nbsp;2024 the early days of “the Gemini era.”</p>


Google Soars Toward Record $2 Trillion Valuation On Earnings


<p><strong>The lawsuit, which alleges that a female executive at Google had been unfairly hired at a lower level—and salary—than male counterparts, is the first to be filed after the 2018 Google walkout.</strong></p>



<p>As Google trudges through a&nbsp;<a href="https://www.forbes.com/sites/richardnieva/2023/09/11/google-antitrust-trail-25th-birthday/?sh=397cc21710e4">landmark antitrust battle</a>&nbsp;in Washington, DC, the tech giant faces another legal first in New York: On Tuesday, a pay discrimination case is going to trial for the first time in the company’s history.</p>



<p>The trial is centered around a Google executive named Ulku Rowe, a director of engineering in the company’s cloud unit. Rowe alleges that she was hired at Google at a lower “level” than several men in her role with similar backgrounds and experience and denied promotions because of her complaints, which she claims cost her millions of dollars in “past and future lost wages and benefits.”</p>



<p>The case was the first pay discrimination suit to be filed against the company after the Google walkout in 2018, a high-profile protest in which 20,000 workers marched out of Google offices around the world to demonstrate against the company’s handling of sexual misconduct allegations and other labor issues, including pay inequity. One of the demands from walkout organizers was an end to forced arbitration, which required employees to settle disputes outside of court. After the walkout, Google ditched that rule, first for cases of sexual harassment and assault before expanding it to all employee disputes. With the new policy in place, Rowe, who participated in the walkout, filed her suit in September 2019.</p>



<p>“This case is really the embodiment of what that walkout was about in terms of pressing the issues demanding accountability,” said Cara Greene, an attorney at the firm Outten and Golden, which is representing Rowe.</p>



<p>In the complaint, Rowe claims she was unfairly hired at a level 8, while others in her org came in at level 9, leading to a significant pay gap and slower career trajectory.</p>



<p>“The pay disparity between Plaintiff and her male comparators is not based on a seniority system, a merit system, or a system which measures earnings by quantity or quality of production,” the lawsuit reads. The trial, which is set to last two weeks (barring a surprise settlement), is expected to include testimony from Google Cloud CTO Will Grannis, as well as the division’s former president, Tariq Shaukat.</p>



<p>Google told&nbsp;<em>Forbes</em>&nbsp;it “thoroughly investigated” Rowe’s complaint at the time and found no wrongdoing. “We compensate Googlers based on what they do, not who they are—our leveling and compensation processes are designed to be equitable,” Google spokesperson Courtenay Mencini said in a statement, pointing to a&nbsp;<a href="https://services.google.com/fh/files/blogs/pay_equity_info_sheet.pdf" target="_blank" rel="noreferrer noopener">pay equity analysis</a>&nbsp;the company conducts annually to decide salaries, bonuses and equity—though the analysis is only available internally to employees. “If through our pay equity analysis we find any differences in proposed pay, across all demographics, we make upward adjustments before new compensation goes into effect.”</p>



<p>Greene, Rowe’s attorney, argues that misleveling eludes a traditional pay equity analysis because people are only compared at the same level. Without comparing people across levels, pay inequity “flies under the radar,” she said.</p>



<p>While this is the first time a pay equity case is going to trial for Google, the company has faced numerous complaints in the past. Last year, the company paid $118 million to settle Ellis v. Google, a 2017 class action suit involving more than 15,000 women who worked at the company since 2013 and alleged pay discrimination. Years earlier, in 2015, a former Google engineer named Erica Joy Baker circulated a spreadsheet in which employees at the tech giant disclosed their salaries, in an effort to highlight wage disparities at the company.</p>



<p>The problems still persist across the industry, said Y-Vonne Hutchinson, CEO of ReadySet, a consultancy that works with companies to improve equity and diversity issues. (Google is a former client.) “2023 has been a hard year for pay equity, particularly in tech,” she said, thanks to mass tech layoffs disproportionately affecting women and people of color. But, she pointed out, the positive thing about a pay discrimination suit going to trial—a rarity in the tech world, as cases are oftentimes settled before reaching court—is it allows for these sorts of discussions to happen in public. “There’s a real opportunity here to increase transparency,” she said.</p>



<p>Meanwhile, Google is already embroiled in one of the most important legal battles the tech industry has seen in more than two decades. The U.S. Department of Justice, along with a handful of states, has accused the tech juggernaut of using its market dominance to entrench its search business and harm competitors. While the matters at hand are different, both trials illustrate Google’s massive power and influence, Greene said. “Google, whether it&#8217;s deemed a monopoly or not, certainly sets the standard for the industry,” she said. “In terms of pay, hiring, recruiting, the general terms and conditions for people who work in tech, Google drives a lot of that.”</p>



<p>Protest has been ingrained in Google’s culture for years. In 2018, workers pushed back against the company’s decision to take part in Project Maven, a Defense Department initiative aimed at developing better artificial intelligence for the U.S. military. After that, reports surfaced about a secret project called &#8220;Dragonfly,&#8221; an effort to build a censored search engine in China. A handful of workers quit and about 1,000 employees signed an open letter asking CEO Sundar Pichai to be more transparent about the project. The walkout, though, was the resounding crescendo, and paved the way for protest at other companies.</p>



<p>“A lot of seeds were planted,” Hutchinson said of those earlier activism efforts in tech more broadly. “This movement builds upon itself and opens up new avenues.”</p>


Google Is Going To Court For The First Time Over Alleged Pay Discrimination


<h2 class="wp-block-heading" id="h-topline">TOPLINE</h2>



<p>Microsoft CEO Satya Nadella said that Microsoft can’t compete with Google and that the search engine’s market share is so large the internet has basically become the “Google web” Monday during more than three-and-a-half hours of testimony in Google’s antitrust trial, according to&nbsp;<a href="https://www.nytimes.com/2023/10/02/technology/microsoft-ceo-testifies-google-search.html?smtyp=cur&amp;smid=tw-nytimes" target="_blank" rel="noreferrer noopener">multiple</a>&nbsp;<a href="https://www.washingtonpost.com/technology/2023/10/02/microsoft-ceo-google-antitrust-trial/" target="_blank" rel="noreferrer noopener">news</a>&nbsp;<a href="https://www.wsj.com/tech/ai/microsoft-ceo-testifies-about-limits-of-ai-at-google-antitrust-trial-32d032a9?mod=hp_lead_pos5" target="_blank" rel="noreferrer noopener">organizations</a>.</p>



<h2 class="wp-block-heading" id="h-key-facts">KEY FACTS</h2>



<p>Nadella reportedly testified that Microsoft and Bing, its search engine, was unable to compete with Google because of deals Google has made with partners like Apple and Samsung to make Google the default search engine on their devices and browsers.</p>



<p>Nadella described Google’s deal with Apple in particular as “oligopolistic,” and said the deals in sum amount to a “vicious cycle” for Microsoft, according to reports.</p>



<p>He also said that at one point Microsoft was willing to pay “north of 10 plus billion a year” to convince companies to make Bing the default over Google, but companies wouldn’t give in (equity firm Sanford Bernstein estimated Google is paying Apple $18 billion to $19 billion this year to make Google the default on iPhones and other Apple products, according to the&nbsp;<a href="https://www.washingtonpost.com/technology/2023/10/02/microsoft-ceo-google-antitrust-trial/" target="_blank" rel="noreferrer noopener"><em>Washington Post</em></a>).</p>



<p>Google’s lawyers continually argued that Microsoft’s lack of ability to compete was because it had an inferior product, not because of the default agreements.</p>



<h2 class="wp-block-heading" id="h-crucial-quote">CRUCIAL QUOTE</h2>



<p>“The entire notion that users have choice, and they go from one website to another website … is completely bogus,” Nadella testified Monday. “Defaults is the only thing that matters in changing search behavior.”</p>



<h2 class="wp-block-heading" id="h-surprising-fact">SURPRISING FACT</h2>



<p>“Google” is the most searched for word on Bing, John Schmidtlein, Google’s lead litigator, pointed out as he cross-examined Nadella.</p>



<h2 class="wp-block-heading" id="h-key-background">KEY BACKGROUND</h2>



<p>When this trial began earlier this month, it became the biggest antitrust trial in more than two decades. The trial revolves around these agreements Google’s made with Apple, Samsung and other partners. The Department of Justice, which brought the case, argues that they constitute illegal means of creating and maintaining a monopoly. Google has continually argued that it is the default search engine on so many products, as well as most users’ preferred search engine, because it is simply a superior product.</p>



<h2 class="wp-block-heading" id="h-further-reading">FURTHER READING</h2>



<p><a href="https://www.nytimes.com/2023/10/02/technology/microsoft-ceo-testifies-google-search.html?smtyp=cur&amp;smid=tw-nytimes" target="_blank" rel="noreferrer noopener">Microsoft C.E.O. Testifies That Google’s Power in Search Is Ubiquitous</a>&nbsp;(New York Times)</p>



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<p>By signing up, you accept and agree to our&nbsp;<a href="https://www.forbes.com/terms-and-conditions" target="_blank" rel="noreferrer noopener">Terms of Service</a>&nbsp;(including the class action waiver and arbitration provisions), and&nbsp;<a href="https://www.forbes.com/privacy" target="_blank" rel="noreferrer noopener">Privacy Statement</a>.</p>



<p><a href="https://www.washingtonpost.com/technology/2023/10/02/microsoft-ceo-google-antitrust-trial/" target="_blank" rel="noreferrer noopener">Microsoft CEO says Google’s deals with Apple led to its dominance</a>&nbsp;(Washington Post)</p>



<p><a href="https://www.wsj.com/tech/ai/microsoft-ceo-testifies-about-limits-of-ai-at-google-antitrust-trial-32d032a9?mod=hp_lead_pos5" target="_blank" rel="noreferrer noopener">Microsoft CEO Says Google’s Agreements With Apple Unfairly Harmed Bing</a> (Wall Street Journal)</p>


Google Chrome Requests A New Emergency Security Update

The Internet Is Really Just The “Google Web,” Microsoft CEO Says During Google’s Antitrust Trial


<h2 class="wp-block-heading" id="h-topline">TOPLINE</h2>



<p>Google plans to require verified election advertisers to make “clear and conspicuous” disclosures when their advertisements contain AI-generated content, according to a&nbsp;<a href="https://support.google.com/adspolicy/answer/13755910?hl=en&amp;ref_topic=29265" target="_blank" rel="noreferrer noopener">blog post</a>&nbsp;from the tech giant, which will institute the changes as artificial intelligence becomes more commonplace in the leadup to the 2024 presidential election.</p>



<h2 class="wp-block-heading" id="h-key-facts">KEY FACTS</h2>



<p>The update to Google’s political content policy will arrive in mid-November and will require disclosures to be placed in clear locations on images and videos.</p>



<p>Audio content is included in the disclosure requirements, though AI generated content “inconsequential to the claims made in the ad,” such as color corrections, image resizing and cropping, are exempt.</p>



<p>Videos uploaded to YouTube that aren’t paid advertising are also exempt, even if the content is uploaded by political campaigns.</p>



<p>Election advertisers who want to run election ads through Google are already required to go through a&nbsp;<a href="https://support.google.com/adspolicy/troubleshooter/9973345" target="_blank" rel="noreferrer noopener">verification process</a>&nbsp;requiring basic information from applicants.</p>



<p>A mix of human and tech tools will be used to enforce the disclosure requirements.</p>



<h2 class="wp-block-heading" id="h-key-background">KEY BACKGROUND</h2>



<p>Google is one of several tech companies that has faced scrutiny over its handling of misinformation. YouTube, which was acquired by Google in 2006, faced backlash after announcing this year it would&nbsp;<a href="https://www.nbcnews.com/tech/tech-news/youtube-will-stop-removing-false-claims-2020-election-fraud-rcna87503" target="_blank" rel="noreferrer noopener">stop taking down content</a>&nbsp;containing false claims about the 2020 presidential election—when former President Donald Trump baselessly claimed voter fraud was rampant in an election he still considers rigged. YouTube said in a blog post it made the decision to protect its “community” and provide “a home for open discussion and debate.” The company was also criticized in 2020 for slowly removing or labeling videos with election misinformation.</p>



<h2 class="wp-block-heading" id="h-tangent">TANGENT</h2>



<p>X, formerly known as Twitter, does not have specific guidelines for AI-generated ad content. Meta, the owner of Instagram and Facebook, does not have similar policies either, though it does have a ban against “<a href="https://about.fb.com/news/2020/01/enforcing-against-manipulated-media/" target="_blank" rel="noreferrer noopener">manipulated media</a>” such as deepfakes—videos that typically use digital alterations to copy someone&#8217;s likeness and convey false information.</p>



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<p>By signing up, you accept and agree to our&nbsp;<a href="https://www.forbes.com/terms-and-conditions" target="_blank" rel="noreferrer noopener">Terms of Service</a>&nbsp;(including the class action waiver and arbitration provisions), and&nbsp;<a href="https://www.forbes.com/privacy" target="_blank" rel="noreferrer noopener">Privacy Statement</a>.</p>



<h2 class="wp-block-heading" id="h-further-reading">FURTHER READING</h2>



<p><a href="https://www.nbcnews.com/tech/tech-news/youtube-will-stop-removing-false-claims-2020-election-fraud-rcna87503" target="_blank" rel="noreferrer noopener">YouTube will stop removing false claims about 2020 election fraud</a>&nbsp;(NBC News)</p>



<p><a href="https://www.axios.com/2023/09/06/google-ai-election-ads-disclosure" target="_blank" rel="noreferrer noopener">Google to require disclosure for AI in election ads</a> (Axios)</p>


In this photo illustration, a woman holds a smartphone with

Google Will Require Advertisers To Add Disclosures For AI-Generated Election Ads


<h2 class="wp-block-heading" id="h-topline">TOPLINE</h2>



<p>Google and Universal Music Group are discussing whether to license artists’ melodies and vocals for AI-generated music, <a href="https://www.ft.com/content/6f022306-2f83-4da7-8066-51386e8fe63b?list=intlhomepage" target="_blank" rel="noreferrer noopener">according</a> to the <em>Financial Times</em>, following a recent trend of music produced by artificial intelligence that has faced backlash—and support—from music labels and artists.</p>



<h2 class="wp-block-heading" id="h-key-facts">KEY FACTS</h2>



<p>Universal Music—which represents artists like Drake, Ariana Grande and Taylor Swift—and Google are working to develop a tool for users to create AI-generated music using an artist’s voice, lyrics or sounds, the&nbsp;<em>Financial Times</em>&nbsp;<a href="https://www.ft.com/content/6f022306-2f83-4da7-8066-51386e8fe63b?list=intlhomepage" target="_blank" rel="noreferrer noopener">reported</a>.</p>



<p>A deal would pay copyright holders for the right to create the music, while artists would have the choice to opt in.</p>



<p>Warner Music Group is also discussing a similar product with Google, according to the&nbsp;<em>Times</em>.</p>



<p>Neither Google nor Universal Music immediately responded to requests for comment from&nbsp;<em>Forbes</em>.</p>



<h2 class="wp-block-heading" id="h-crucial-quote">CRUCIAL QUOTE</h2>



<p>Warner Music CEO Robert Kyncl&nbsp;<a href="https://investors.wmg.com/events/event-details/q3-2023-warner-music-group-earnings-conference-call" target="_blank" rel="noreferrer noopener">said</a>&nbsp;during the company’s earnings call Tuesday that “with the right framework in place” artificial intelligence would be able to “enable fans to pay their heroes the ultimate compliment through a new level of user-driven content.”</p>



<h2 class="wp-block-heading" id="h-chief-critic">CHIEF CRITIC</h2>



<p>Drake voiced his opposition to AI-produced music earlier this year after he was featured in several deepfakes,&nbsp;<a href="https://www.billboard.com/music/rb-hip-hop/drake-reacts-ice-spice-munch-ai-1235303454/" target="_blank" rel="noreferrer noopener">suggesting</a>&nbsp;after one song was released: “This is the last straw.” Sting said there was “going to be a battle” between “human capital” and AI, which he said “doesn’t impress me at all,”&nbsp;<a href="https://www.bbc.com/news/entertainment-arts-65627089" target="_blank" rel="noreferrer noopener">according</a>&nbsp;to the BBC.</p>



<h2 class="wp-block-heading" id="h-contra">CONTRA</h2>



<p>Several artists have supported the development of AI-generated music, including Grimes, who&nbsp;<a href="https://www.rollingstone.com/music/music-features/grimes-drake-the-weeknd-ai-music-1234726521/" target="_blank" rel="noreferrer noopener">said</a>&nbsp;anyone could create songs using her voice “without penalty” as long as she receives a 50% split on royalties. Paul McCartney&nbsp;<a href="https://www.forbes.com/sites/roberthart/2023/06/13/ai-you-need-is-love-artificial-intelligence-helps-create-final-beatles-song-paul-mccartney-says/?sh=4c263c571275">announced</a>&nbsp;in June a new Beatles song would be released later this year, after McCartney said AI was used to “extricate” John Lennon’s voice from an old demo tape to create “the final Beatles record.”</p>



<h2 class="wp-block-heading" id="h-key-background">KEY BACKGROUND</h2>



<p>Regulations and restrictions for music generated by artificial intelligence have increased in recent months. Universal Music sent a&nbsp;<a href="https://www.ft.com/content/aec1679b-5a34-4dad-9fc9-f4d8cdd124b9" target="_blank" rel="noreferrer noopener">letter</a>&nbsp;to streaming services in April requesting they prevent AI programs from accessing its platforms to train on copyrighted lyrics and melodies. Universal Music general counsel Jeffrey Harleston&nbsp;<a href="https://www.youtube.com/watch?v=uoCJun7gkbA&amp;ab_channel=CNBCTelevision" target="_blank" rel="noreferrer noopener">said</a>&nbsp;during a Senate hearing last month that “an artist’s voice is often the most valuable part of their livelihood and public persona.” The U.S. Copyright Office noted it will only offer copyright to works “created by a human being” and not “register works produced by a machine.” Google&nbsp;<a href="https://blog.google/technology/ai/musiclm-google-ai-test-kitchen/" target="_blank" rel="noreferrer noopener">released</a>&nbsp;an experimental AI tool for created music in May, which develops a song based on a text prompt. Meta&nbsp;<a href="https://www.forbes.com/sites/irenebenedicto/2023/08/02/meta-launches-tool-to-create-music-using-ai-heres-what-to-know/?sh=41419a9e444d">released</a>&nbsp;its own AI tool for creating music earlier this month, which is trained on 20,000 hours of licensed music owned by Meta.</p>



<h2 class="wp-block-heading" id="h-further-reading">FURTHER READING</h2>



<p><a href="https://www.ft.com/content/6f022306-2f83-4da7-8066-51386e8fe63b?list=intlhomepage" target="_blank" rel="noreferrer noopener">Google And Universal Music Negotiate Deal Over AI ‘Deepfakes’</a>&nbsp;(<em>Financial Times</em>)</p>



<p><a href="https://www.forbes.com/sites/irenebenedicto/2023/08/02/meta-launches-tool-to-create-music-using-ai-heres-what-to-know/?sh=41419a9e444d">Meta Launches Tool To Create Music Using AI—Here’s What To Know</a>&nbsp;(<em>Forbes</em>)</p>



<p><a href="https://www.forbes.com/sites/ariannajohnson/2023/05/03/ai-generated-music-is-here-sung-by-stars-like-drake-and-ariana-grande-but-it-may-be-very-illegal/?sh=612b5343aa32">AI-Generated Music Is Here—‘Sung’ By Stars Like Drake And Ariana Grande—But It May Be Very Illegal</a> (<em>Forbes</em>)</p>


Headphones, Amplifying Equipment, Studio Audio Mixer Knobs And Faders. Sound Engineering Equipment. Selective Focus. The photo is covered with sand and noise. Wireless and electronic technologies. Equipment in a nightclub, on television, radio studio.

Google And Universal Music Group Negotiating AI-Generated Music Tool, Report Says


<p>Alphabet subsidiary Google has announced it’s buying prominent cybersecurity firm Mandiant in an all-cash transaction that values the business at $5.4 billion. The deal, which is slated to close later this year, sees Google snap up a coveted prize at a time when Russia’s war in Ukraine is fueling widespread concern about rising cyberthreats.</p>



<p>Google’s bid for Mandiant comes a few weeks after rumors that Microsoft, a major rival in security and cloud computing, had been eyeing the business to further strengthen its own security offerings. At $23 a share, Google’s offer represents a 57% premium to Mandiant’s share price when news of Microsoft’s purported interest began spreading in February.</p>



<p>Mandiant will bolster Google Cloud’s security offerings as it seeks to compete more aggressively with Microsoft, AWS and other cloud giants. In a statement announcing the transaction, Thomas Kurian, the CEO of Google Cloud, called the Mandiant brand “synonymous with unmatched insights for organizations seeking to keep themselves secure in a constantly changing environment.”</p>



<p>That environment could start changing faster than ever because of Russia’s invasion of Ukraine, which has triggered fears that cyberattacks within Ukraine could spillover into other countries. CIOs and chief information security officers (CISOs) at companies are looking to their ecosystem of security providers to alert them to—and help defend them against—escalating digital threats.</p>



<p>Mandiant, which was spun out of cybersecurity company FireEye in 2013 and sold to private-equity investors for $1.2 billion, has built up a reputation for smart analysis of hackers’ activities, including those of groups from Russia and China. It has also played a prominent role in unmasking several high-profile cyberattacks,&nbsp;<a href="https://www.forbes.com/sites/martingiles/2020/12/17/solarwinds-hackers-five-cybersecurity-challenges-for-cios/?sh=478b6a6c21b6">including one on SolarWinds</a>&nbsp;in 2020.</p>



<p>The business, which is led by CEO Kevin Mandia, a highly respected security leader, has 600 consultants who help businesses deal with many thousands of crises a year. It also has more than 300 analysts who track hackers’ activities and flag emerging risks. Mandiant has developed a software-as-a-service platform that will integrate with Google Cloud’s online offerings and which helped the security company grow revenue last year by 21%, to $483 million.</p>



<h3 class="wp-block-heading" id="h-intelligence-sharing">Intelligence sharing</h3>



<p>Technology leaders say intelligence from all kinds of third-party suppliers is more important than ever given the heightened uncertainty triggered by the conflict in Ukraine. “Step number one is to be really plugged into your information network, says Brad Arkin, the chief security and trust officer of tech giant Cisco, which boasts one of the largest cyber threat intelligence teams in the world in the form of its Cisco Talos Intelligence Group.</p>



<p>While hackers may have&nbsp;<a href="https://www.bloomberg.com/news/articles/2022-03-07/hackers-targeted-u-s-lng-producers-in-run-up-to-war-in-ukraine" target="_blank" rel="noreferrer noopener">targeted computer systems at liquid natural gas providers</a>&nbsp;just before the invasion of Ukraine began, tech leaders say they generally haven’t seen any increase in specific threats. Still, they’re on the lookout for things such as distributed denial-of-service attacks, which flood websites with traffic to knock them offline, and wiper malware, which erases the hard drives of computers it infects. Both these and other tactics&nbsp;<a href="https://www.forbes.com/sites/joewalsh/2022/02/23/another-round-of-malware-attacks-hits-ukraine-as-russia-crisis-intensifies/?sh=2e3c2afc585b">have already been used against Ukranian targets</a>.</p>



<p>Lou Steinberg, a former CTO of TD Ameritrade who is the founder and managing partner of cybersecurity firm CTM Insights, thinks the risk of cyber activity spreading beyond Ukraine and Russia will partly depend on how far economic sanctions go in terms of damaging the Russian economy. The harder these measures bite, the more Russia could be tempted to loosen the restraints on cyber hacking groups in the country. Steinberg recommends CIOs and chief information security officers keep a close eye on the Baltic states, which are likely to be the first to experience any spillover cyber events.</p>



<p>Like other security professionals&nbsp;<em>Forbes</em>&nbsp;spoke with, Dawn Cappelli, who recently retired as the chief information security officer of Rockwell Automation, stressed that getting security basics right, such as bolstering defenses against phishing attacks that try to trick employees into handing over login credentials, is now more important than ever. Hackers, she says, could try to exploit feelings running high over the invasion to fool employees into clicking on phishing links.</p>



<h3 class="wp-block-heading" id="h-chain-reaction">Chain reaction</h3>



<p>Cappelli also recommends that companies step up scrutiny of their software supply chains, including code that controls key machinery and safety systems in factories and other critical infrastructure, such as power grids. Mandiant’s CTO, Charles Carmakal, who&nbsp;<em>Forbes&nbsp;</em>interviewed before news of Google’s bid emerged, says that where possible companies should try to separate the networks that run software controlling key industrial processes from those handling general IT needs in order to stop cyber attackers from using corporate networks to access more sensitive systems.</p>



<p>Cisco’s Arkin recommends businesses step up scrutiny of their network environments more generally in order to detect any intrusions. “Now is not the time to look past things that are a little bit off,” he says. The key is to be able to tackle any intrusions before they can cause chaos. “I’m really, really focused upstream. How do I prevent those early steps of the attack chain.”</p>



<p>Events in Ukraine mean that experts at businesses such as Mandiant and Cisco Talos are going to be especially busy this year. Chief executives and boards are also likely to be questioning CIOs and CISOs about the state of their preparations for scenarios in which cyberattacks spread. But one security expert cautions that placing too much pressure on tech and security teams now could ultimately backfire.</p>



<p>Johannes Ullrich of the SANS Institute, which specializes in cybersecurity training and research, says there’s a real risk of companies overloading cyber defenders with preparations for threats that may or may not become reality when they’re only just recovering from dealing with&nbsp;<a href="https://www.forbes.com/sites/thomasbrewster/2021/12/14/amazon-cisco-microsoft-just-3-of-many-vulnerable-to-log4j-hacks/?sh=21f7603b40eb">the Log4j security crisis</a>&nbsp;in open source software at the end of last year. Warns Ullrich: “Exhausting your people with busywork [now] will hurt you later more than it helps.”</p>



<p><em><strong>By&nbsp;<a href="https://www.forbes.com/sites/martingiles/"></a>Martin Giles, Forbes Staff</strong></em></p>


Google’s $5.4 Billion Acquisition Of Cybersecurity Firm Mandiant Comes As Tech Leaders Brace For Escalating Digital Threats


<p><strong>The future of the world is linked to the future of Africa and this tech giant is investing in it to enable startup successes.</strong></p>



<p><em><strong>BY PAULA SLIER AND SASHA STAR</strong></em></p>



<p>GOOGLE ANNOUNCED IN EARLY OCTOBER THAT it would be investing $1 billion into Africa over the next five years. This is to focus on improving connectivity and enabling startups to flourish. The move is hardly the first but a reaffirmation of its commitment in Africa which it has been a part of for 14 years.</p>



<p>“If you look at sub-Saharan Africa, it’s home to 1.1 billion people, most of them very, very young. But only about 300 million people use the Internet on a regular basis,” reveals Google’s sub-Saharan Africa Managing Director, Nitin Gajria. “So there’s about 800 million people that have never experienced its power. Our goal with this billion-dollar investment is really to play some role in hopefully building a vibrant Internet ecosystem on the continent.”</p>



<p>In Gajria’s view, a key aspect of the ecosystem is emerging startups and the impact they can make. “I believe that no-one is better placed to solve some of Africa’s most profound challenges than young startup founders, young developers and the startup community in general.”</p>



<p>One of the startups that Google has taken under its digital wing is Food For Mzansi. The initiative, which recently turned three, focuses on South Africa’s agriculture sector, offering a platform for farmers to “grow” their communities by sharing their stories, news, opinions, career opportunities, and even recipes.</p>



<p>“We wanted to create a citizen journalist network — to upskill people and train them in basically everything from media ethics, to how to get stories and tell stories,” explains co-founder Kobus Louwrens.</p>



<p>The tech company facilitated the Sinelizwi remote training program that equipped 62 journalists with the skills and mentorship required to find sources and develop stories.</p>



<p>Although it began as an in-person workshop in the rural Eastern Cape province, like many projects, it was forced online by the Covid-19 pandemic and was thereafter conducted over WhatsApp.</p>



<p>“We are still fairly young in terms of our state of development and Google coming aboard with support and funding definitely fast-tracked that for us,” Louwrens shares.</p>



<p>“There was a vast information exchange and our team received a lot of experience in regards to structuring a much more sustainable project than I think would have been possible without the input from those experts.”</p>



<p>Gidi Mobile is another startup that Google has identified as improving the lives of those on the continent. The Nigerian startup enables low-income students to access online learning through its app, allowing them to attend classes on a variety of subjects and test their understanding through game-like modules.</p>



<p>“In the West, education has traditionally been the thing that has helped people grow and lift them up. The problem we have in the developing world is that the people who have the greatest need to be lifted up are precisely the people who cannot afford quality education,” states founder Tunji Adegbesan who has been teaching teenagers since he was one himself.</p>



<p>Gidi now has access to expertise and has helped to create STEM content that relies on gaming technology, rather than conventional learning. By participating in tournaments and quests, users find themselves engaging with the subject matter and actually having fun doing so.</p>



<p>While a wealth of exciting ideas are springing forth from Africa’s depths, real challenges still stand in the way of ensuring that all citizens can benefit from them.</p>



<p>“There remain challenges with connectivity — whether it’s the cost of a smartphone, network coverage, data speeds, data costs — these are all real, tangible, meaningful challenges that the lay person on the street faces,” Gajria admits.</p>



<p>Google is laying the Equiano subsea cable along the west coast of Africa.</p>



<p>As Gajria states, “Anyone who is looking at Africa has to realize the potential and opportunity that exists. I can’t help but believe that the future of the world is inextricably linked to the future of the continent.”</p>


Screenshot 2021-12-21 at 09.10.45

How A Billion For A Billion Is Going To Enable Startups in Africa To Flourish


<h2 class="wp-block-heading" id="h-topline">TOPLINE</h2>



<p>Google amended its&nbsp;<a href="https://www.forbes.com/sites/annakaplan/2021/11/18/bidens-covid-19-vaccine-mandate-is-on-hold-but-here-are-companies-requiring-shots-anyway/?sh=2c4e7a767198">Covid-19 vaccine mandate</a>&nbsp;to include all remote employees who work with the federal government “directly or indirectly,” a policy driven by federal rules, sparking backlash from some company staff, according to internal emails reviewed by&nbsp;<a href="https://www.cnbc.com/2021/11/23/google-employees-sign-manifesto-against-widened-vaccine-mandate.html" target="_blank" rel="noreferrer noopener">CNBC</a>.</p>



<h2 class="wp-block-heading" id="h-key-facts">KEY FACTS</h2>



<p>Google is requiring its employees to report their Covid-19 vaccination status by December 3, and will require staff who work with government contracts to get vaccinated even if they work remotely, the company told its employees in a memo last month obtained by CNBC.</p>



<p>Google&nbsp;<a href="https://www.nytimes.com/2021/07/28/business/google-return-to-office-masks.html" target="_blank" rel="noreferrer noopener">first said</a>&nbsp;in July that all employees returning to a physical office must be vaccinated, but CNBC’s Tuesday report is the first indication that any remote employees would be included in the mandate.</p>



<p>In response to the updated vaccination guidelines, CNBC&nbsp;<a href="https://www.cnbc.com/2021/11/23/google-employees-sign-manifesto-against-widened-vaccine-mandate.html" target="_blank" rel="noreferrer noopener">reports</a>&nbsp;at least 600 Google employees — representing 0.4% of the&nbsp;<a href="https://www.sec.gov/ix?doc=/Archives/edgar/data/0001652044/000165204421000020/goog-20210331.htm" target="_blank" rel="noreferrer noopener">roughly 140,000</a>&nbsp;people working at Google — signed a memo opposing the current vaccine mandate.</p>



<p>Google did not immediately respond to&nbsp;<em>Forbes</em>’ request for comment.</p>



<h2 class="wp-block-heading" id="h-tangent">TANGENT</h2>



<p>Google’s workforce has remained mostly remote since the beginning of the pandemic, though many employees will be&nbsp;<a href="https://www.theverge.com/2021/8/31/22650639/google-mandatory-return-january-2022-remote-work" target="_blank" rel="noreferrer noopener">expected</a>&nbsp;to return to the office beginning in January.</p>



<h2 class="wp-block-heading" id="h-key-background">KEY BACKGROUND</h2>



<p>Google’s new policies are largely in response to a pair of federal vaccine mandates. President Joe Biden is&nbsp;<a href="https://www.forbes.com/sites/teakvetenadze/2021/11/04/most-us-workers-face-vaccine-mandate-with-new-jan-4-deadline-for-large-businesses/">requiring</a>&nbsp;all federal contractors —&nbsp;<a href="https://www.saferfederalworkforce.gov/faq/contractors/" target="_blank" rel="noreferrer noopener">including</a>&nbsp;people who work from home — to be vaccinated by January.&nbsp;The federal government also hopes to enforce a broader&nbsp;<a href="https://www.whitehouse.gov/briefing-room/statements-releases/2021/11/04/fact-sheet-biden-administration-announces-details-of-two-major-vaccination-policies/#:~:text=First%2C%20the%20Department%20of%20Labor's,at%20least%20a%20weekly%20basis." target="_blank" rel="noreferrer noopener">mandate</a>&nbsp;that would compel all private businesses with 100 or more employees to require&nbsp;<a href="https://www.osha.gov/coronavirus/ets2/faqs" target="_blank" rel="noreferrer noopener">in-person staff</a>&nbsp;to either get vaccinated or get tested weekly by January, though a federal appeals court has&nbsp;<a href="https://www.forbes.com/sites/kimberleespeakman/2021/11/12/federal-appeals-court-reaffirms-decision-to-temporarily-halt-biden-administration-covid-19-vaccine-mandate/?sh=4742a17e1972">temporarily halted that policy</a>.&nbsp;</p>



<h2 class="wp-block-heading" id="h-big-number">BIG NUMBER</h2>



<p>82.2%. That’s the proportion of American adults who are at least partially vaccinated against Covid-19, according to Centers for Disease Control and Prevention&nbsp;<a href="https://covid.cdc.gov/covid-data-tracker/#vaccinations_vacc-total-admin-rate-total" target="_blank" rel="noreferrer noopener">data</a>.</p>



<h2 class="wp-block-heading" id="h-further-reading">FURTHER READING</h2>



<p><a href="https://www.cnbc.com/2021/11/23/google-employees-sign-manifesto-against-widened-vaccine-mandate.html" target="_blank" rel="noreferrer noopener">Several hundred Google employees sign manifesto against widened vaccine mandate</a>&nbsp;(<em>CNBC</em>)</p>



<p><a href="https://www.forbes.com/sites/alisondurkee/2021/11/23/biden-asks-appeals-court-to-reinstate-employer-vaccine-or-test-mandate-heres-what-could-happen-next/?sh=1ba4766c7922">Biden Asks Appeals Court To Reinstate Employer Vaccine-Or-Test Mandate—Here’s What Could Happen Next</a>&nbsp;(<em>Forbes</em>)</p>



<p><em><strong>By Derek Saul, Forbes Staff</strong></em></p>


Google Will Reportedly Require Some Remote Workers To Take Covid Vaccine


<p>For a great many of the 16 million people who work in the $2.6 trillion U.S. tourism industry, getting an accurate assessment of travel demand is akin to finding the Holy Grail. For destination organizations and visitor bureaus at the national, state and local level, pinning down where people want to travel is the key to efficiently managing budgets and spending. Airlines gauge travel demand when deciding where to open new routes. Hotels and other tourism-related businesses use demand forecasting to right-size supply and determine how many employees to hire.</p>



<p>But predicting travel demand has become harder over the past decade, and the Covid-19 pandemic has upended traditional forecasting models that rely on recent historical data.</p>



<p>“I used to be able to close my eyes and tell you, ‘Here’s what we’re going do, and this is our audience,’” says Butch Spyridon, president of the&nbsp;<a href="https://www.visitmusiccity.com/" target="_blank" rel="noreferrer noopener">Nashville Convention &amp; Visitors Corporation</a>. “And I can’t do that anymore.”</p>



<p>Today, Spyridon and other U.S. tourism professionals are about to get an eyeful from Google. The technology company is launching&nbsp;<a href="https://travelinsights.withgoogle.com/intl/en/" target="_blank" rel="noreferrer noopener">Travel Insights with Google</a>, a brand new suite of free tools that leverage Google Search data to deliver insights into real-time travel demand.</p>



<figure class="wp-block-image"><img decoding="async" src="https://thumbor.forbes.com/thumbor/960x0/https%3A%2F%2Fspecials-images.forbesimg.com%2Fimageserve%2F60eece71c0c0a16f7b59d7a9%2F0x0.jpg%3Ffit%3Dscale" alt="Google travel trends tool"/><figcaption>Destination Insights lets travel marketers glean quick &#8220;focusing facts&#8221; that highlight major trends.&nbsp;<small>GOOGLE</small></figcaption></figure>



<p>The first tool,&nbsp;<a href="https://destinationinsights.withgoogle.com/intl/en_ALL/" target="_blank" rel="noreferrer noopener">Destination Insights</a>, gives travel businesses, governments and tourism boards a clear picture of where travel demand is coming from so they can plan accordingly. A second tool,&nbsp;<a href="https://hotelinsights.withgoogle.com/intl/en/" target="_blank" rel="noreferrer noopener">Hotel Insights</a>, has been customized to help hoteliers analyze search trends so they can attract new guests based on where interest is coming from.&nbsp;</p>



<p>“It’s really difficult to find any anchor of data to forecast the future, and so we felt it was a good time right now to share some of our search data with the industry to help travel companies understand what users are looking for. And here’s the kind of queries they’re doing, and here’s the data and information they’re interested in,” says Gianni Marostica, Managing Director of Global Business Development for Google Travel.</p>



<p>Google started piloting the Travel Insights tools last December in the Asian Pacific region, where some destinations were already bouncing back early from Covid-19 and looking for directional data to guide where they should spend marketing dollars.</p>



<p>“The launch is very timely for Vietnam as we are looking at reviving tourism and restructuring destination markets post Covid-19,” says Ha Van Sieu, deputy chairman of&nbsp;<a href="https://vietnamtourism.gov.vn/english/" target="_blank" rel="noreferrer noopener">Vietnam’s tourism organization</a>. “The tool is extremely useful for us to understand domestic, inbound and outbound travel demand based on real-time digital data, and to develop marketing strategies.”</p>



<figure class="wp-block-image"><img decoding="async" src="https://thumbor.forbes.com/thumbor/960x0/https%3A%2F%2Fspecials-images.forbesimg.com%2Fimageserve%2F60eec53a5c09d5e76d59d7a9%2F0x0.jpg%3Ffit%3Dscale" alt="travel trend data Google"/><figcaption>Which destinations are growing in popularity? Destination Insights pulls data from Google Search.&nbsp;<small>GOOGLE</small></figcaption></figure>



<p>During the initial six-month pilot in Asia, Google received valuable feedback from the governments and travel organizations that test-drove the new tool. “They provided some great insights as to some additional data or different cuts of data that we should have in the tool,” says Marostica. “And hopefully now, moving forward, as we roll this out in the U.S., we’ll get even more insights and maybe do different cuts of data based on what U.S.-based users would like to see.”</p>



<p>As chairman of the board for&nbsp;<a href="https://destinationsinternational.org/" target="_blank" rel="noreferrer noopener">Destinations International</a>, a trade group representing over 650 destination organizations, convention and visitors bureaus and tourism boards worldwide,&nbsp;Spyridon helped forge a partnership with Google.&nbsp;Now he can’t wait to use Travel Insights to glean insights into where travel demand is strongest for Nashville.</p>



<p>The Music City’s $10 billion tourism industry has traditionally relied on a heavy leisure drive market, says Spyridon, but in recent years it&#8217;s become almost impossible to get a handle on where demand is most concentrated. “The whole country has become our market in the last 10 years. Now it&#8217;s 50-50 fly-drive and just as strong West Coast and Northeast as it is Atlanta,” he says. “That&#8217;s good news for us. But it&#8217;s also hard to retarget that audience.”</p>



<p>Spyridon says his biggest obstacle has been a lack of good intel. “By the time we look at, the data is weeks, months and in some cases, a year old,” says Spyridon. “Putting our arms around current real-time data, we have never had that opportunity.”</p>



<p>The destination tool offers quick insights such as “fastest growing destination globally,” “country with the most inbound interest” and “top city in demand.” Marketers can dive deeper into each data set, and toggle the date range to see how that changes results.</p>



<p>Spyridon sees today’s launch is a game changer for travel marketers. “Google is the best in the business for gathering this data,” he says. “This is the best, most accurate and most real-time data that we will have access to. It will allow us to understand the search trends and meet the demand more effectively and be more current.”</p>



<p>“Responsibly reinvigorating the tourism sector will take ingenuity and effort across the industry,” writes Marostica on <a href="https://www.blog.google/products/ads-commerce/tools-partnerships-help-travel-recover-thrive/" target="_blank" rel="noreferrer noopener">Google’s blog</a>. “As we make progress toward recovery, we’ll continue to seek to find new ways to support the global travel and tourism sector by sharing data and insights that can help the industry rebound.”</p>



<p><em><strong>By Suzanne Rowan Kelleher, Forbes Staff</strong></em></p>


Man walking with suitcase at airport terminal

Google Just Unlocked The Mysteries Of Travel Demand—And The Tourism Industry Can’t Wait To Have At It


<p><strong>TOPLINE</strong>: Google was hit with a $593 million (€500 Million) fine by antitrust regulators in France on Monday after the company failed to offer a fair deal to local publishers for hosting their news content on its platform, adding to the list of several large fines the U.S. tech giant has copped in Europe in the past few years.</p>



<h3 class="wp-block-heading" id="h-key-facts">KEY FACTS</h3>



<p>The&nbsp;<a href="https://www.autoritedelaconcurrence.fr/fr/communiques-de-presse/remuneration-des-droits-voisins-lautorite-sanctionne-google-hauteur-de-500" target="_blank" rel="noreferrer noopener">ruling</a>&nbsp;comes after Google failed to comply with an April 2020 decision by the French regulators to negotiate a deal “in good faith” with publishers to carry snippets of their content on its Google News platform.</p>



<p>As part of the ruling, the French Competition Authority has ordered Google to come up with a remuneration offer for its use of the news snippets within two months.</p>



<p>If the tech giant fails to meet the deadline, it will face penalty payments of up to $1 million (€900,000) per day of delay.</p>



<p>In a statement shared with&nbsp;<em>Forbes</em>, Google said it was “very disappointed” with the ruling and it believes it had “acted in good faith throughout the entire process.”</p>



<p>The company added that it is about to reach a global licensing agreement with the French news agency, Agence France-Presse (AFP), but did not provide a timeline.</p>



<p>Google will be able to appeal Tuesday’s fine, but it is unclear if it will choose to do so.</p>



<h3 class="wp-block-heading" id="h-crucial-quote">CRUCIAL QUOTE</h3>



<p>“The sanction of 500 million euros takes into account the exceptional seriousness of the breaches observed and how Google’s behavior has led to further delay of the proper application of the law…which aimed to better take into account the value of content from publishers and news agencies included on the platforms,” Isabelle de Silva, president of the French Competition Authority said in an official&nbsp;<a href="https://www.autoritedelaconcurrence.fr/fr/communiques-de-presse/remuneration-des-droits-voisins-lautorite-sanctionne-google-hauteur-de-500" target="_blank" rel="noreferrer noopener">statement</a>.</p>



<h3 class="wp-block-heading" id="h-surprising-fact">SURPRISING FACT</h3>



<p>Tuesday’s fine is the second-biggest antitrust penalty a single company has faced in France. Last year, the competition regulator hit Apple with a $1.2 billion&nbsp;<a href="https://www.cnbc.com/2020/03/16/apple-fined-1point2-billion-by-french-competition-authorities.html" target="_blank" rel="noreferrer noopener">fine</a>&nbsp;after the company was found to have signed anti-competitive agreements with two distributors over the sale of non-iPhone products such as Apple Mac computers. Apple has appealed the ruling.</p>



<h3 class="wp-block-heading" id="h-key-background">KEY BACKGROUND</h3>



<p>Publishers in Europe have clashed with Google multiple times in the past year, accusing the tech giant of luring away billions of euros in advertising money from the publishers while leveraging their content. Particularly contentious has been the company’s Google News platform which hosts snippets of news stories from publishers without paying them. On the flipside, publishers are unable to yank their content from Google’s platform as they rely on it heavily to drive traffic to their sites. Earlier this year, Google managed to&nbsp;<a href="https://www.reuters.com/article/us-google-france-copyright-exclusive/exclusive-googles-76-million-deal-with-french-publishers-leaves-many-outlets-infuriated-idUSKBN2AC27N" target="_blank" rel="noreferrer noopener">reach a $76 million deal</a>&nbsp;to pay a group of 121 French Newspapers. But the AFP and other French publishers who were not part of the deal expressed anger and slammed Google for being opaque. De Silva has dismissed that deal and criticized Google for limiting the scope of the negotiations, excluding agency content like photos, and offering to pay the same amount for news content that it does for dictionary listings or weather information.</p>



<h2 class="wp-block-heading" id="h-further-reading">FURTHER READING</h2>



<p><a href="https://www.bloomberg.com/news/articles/2021-07-13/google-said-to-be-fined-593-million-by-french-antitrust-agency?utm_medium=social&amp;cmpid%3D=socialflow-twitter-markets&amp;utm_campaign=socialflow-organic&amp;utm_content=markets&amp;utm_source=twitter&amp;sref=CSMHWBLp" target="_blank" rel="noreferrer noopener">Google Fined $593 Million By French Antitrust Agency</a> (Bloomberg)</p>



<p><strong><em>By Siladitya Ray, Forbes Staff</em></strong></p>


Google Hit With $593 Million Fine In France For Failing To Ink Deal With News Publishers


<p><strong>TOPLINE </strong>Amazon and Google are facing a formal investigation in the U.K. over concerns they are not doing enough to protect users from fake reviews, the competition watchdog announced Friday, adding to increasing regulatory efforts around the world to compel tech companies to take more responsibility for problematic content on their platforms.</p>



<h4 class="wp-block-heading" id="h-key-facts">KEY FACTS</h4>



<p>The Competition and Markets Authority said it had opened an investigation to determine whether Google and Amazon had broken consumer law by failing to take sufficient steps to “protect shoppers from fake reviews.”&nbsp;</p>



<p>The probe follows a broader investigation into fake reviews last year that “raised specific concerns” the two companies were not doing enough to detect and remove fake or misleading reviews or to identify “suspicious patterns of behavior” among reviewers.</p>



<p>The CMA said it was also concerned that neither platform had done enough to discourage businesses or reviewers from posting bogus reviews and Amazon in particular had failed to prevent sellers from manipulating its product listings.&nbsp;</p>



<p>“Fake and misleading reviews have the potential to impact on businesses’ star ratings and how prominently companies and products are displayed to consumers, changing their whole shopping experience,” the watchdog said.&nbsp;</p>



<p>The companies face enforcement action should the investigation find they have broken the law, the CMA said, which could include formal commitments to deal with the issue or, should they fail to do so, court action.&nbsp;&nbsp;&nbsp;</p>



<p>Amazon and Google did not respond immediately to&nbsp;<em>Forbes’</em>&nbsp;request for comment.</p>



<h4 class="wp-block-heading" id="h-crucial-quote">CRUCIAL QUOTE</h4>



<p>Andrea Coscelli, the CMA’s chief executive, said the watchdog’s worry is “that millions of online shoppers could be misled by reading fake reviews and then spending their money based on those recommendations.” In addition, “it’s simply not fair if some businesses can fake 5-star reviews to give their products or services the most prominence, while law-abiding businesses lose out,” Coscelli added.</p>



<h4 class="wp-block-heading" id="h-key-background">KEY BACKGROUND</h4>



<p>Online reviews are a powerful driver of consumer decisions, whether that be for what to buy, where to go or what to eat. Many people rely on them as a metric to determine quality and authenticity and reviews will shape what is shown to consumers. A 2015 study by the CMA&nbsp;<a href="https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/436238/Online_reviews_and_endorsements.pdf" target="_blank" rel="noreferrer noopener">estimated</a>&nbsp;them to drive around £23 billion (around $32 billion) in spending a year in the U.K. alone. To seize upon this, an entire&nbsp;<a href="https://www.bbc.co.uk/news/business-56069472" target="_blank" rel="noreferrer noopener">industry</a>&nbsp;has emerged trafficking in fake or misleading reviews. The CMA has previously&nbsp;<a href="https://www.theguardian.com/business/2019/jun/21/facebook-and-ebay-told-to-take-action-over-fake-reviews-cma" target="_blank" rel="noreferrer noopener">ordered</a>&nbsp;Facebook and eBay to tackle the problem after it found “troubling evidence” of a thriving marketplace for fake reviews.</p>



<h4 class="wp-block-heading" id="h-big-number">BIG NUMBER</h4>



<p>16,000. This is how many&nbsp;<a href="https://www.theguardian.com/technology/2021/apr/09/facebook-removes-over-16000-groups-trading-fake-reviews" target="_blank" rel="noreferrer noopener">groups</a>&nbsp;Facebook took down earlier this year after the CMA intervened for a second time after the platform failed to honor its promise to deal with fake reviews.&nbsp;</p>



<h4 class="wp-block-heading" id="h-contra">CONTRA</h4>



<p>Amazon recently&nbsp;<a href="https://www.theguardian.com/technology/2021/jun/16/amazon-blames-social-media-for-struggle-with-fake-reviews" target="_blank" rel="noreferrer noopener">blamed</a>&nbsp;social media companies for a large chunk of its fake review problem, saying they are not doing enough to remove the “bad actors” coordinating or soliciting reviews from their platforms. “While we appreciate that some social media companies have become much faster at responding, to address this problem at scale it is imperative for social media companies to invest adequately in proactive controls to detect and enforce fake reviews ahead of our reporting the issue to them,” the company said.</p>



<h4 class="wp-block-heading" id="h-further-reading">FURTHER READING</h4>



<p><a href="https://www.theguardian.com/technology/2021/apr/09/facebook-removes-over-16000-groups-trading-fake-reviews" target="_blank" rel="noreferrer noopener">Facebook removes over 16,000 groups trading fake reviews</a>&nbsp;(Guardian)</p>



<p><a href="https://www.cnbc.com/2020/09/06/amazon-reviews-thousands-are-fake-heres-how-to-spot-them.html" target="_blank" rel="noreferrer noopener">Amazon is filled with fake reviews and it’s getting harder to spot them</a> (CNBC)</p>



<p><strong><em>By Robert Hart, Forbes Staff</em></strong></p>


In this photo illustrative Google, Amazon and Apple logos

Amazon And Google Face U.K. Investigation Into Fake Reviews


<p id="h-topline"><strong>TOPLINE</strong> Google parent Alphabet posted first quarter earnings Tuesday of $26.29 per share (versus Wall Street expectations of $15.82 per share) on revenues of $55.31 billion (versus expectations of $51.7 billion), boosted by surge in ad revenues.</p>



<h2 class="wp-block-heading" id="h-key-facts">KEY FACTS</h2>



<ul class="wp-block-list"><li>Alphabet’s reported fiscal first quarter net income of $17.93 billion, or $26.29 a share, almost tripled the net income of $6.84 billion, or $9.87 a share, in the year-ago period.</li></ul>



<ul class="wp-block-list"><li>The first quarter revenues of $55.2 billion represented a 34% jump from the first quarter of 2020.</li></ul>



<ul class="wp-block-list"><li>Google’s total advertising revenues soared by 32% year-over-year to $44.6 billion.</li></ul>



<ul class="wp-block-list"><li>Revenues at Google’s Cloud unit amounted to $4.05 billion (a 46% surge over last year), but slightly below analyst estimates of $4.07 billion, according to financial date firm FactSet.</li></ul>



<ul class="wp-block-list"><li>But ads generated by the YouTube unit totaled $6.01 billion, above expectations of $5.70 billion (according to FactSet unit StreetAccount) and a 49% surge over the prior year, </li></ul>



<ul class="wp-block-list"><li>Traffic acquisition costs (which are payments made to affiliates and online companies for directing traffic to their websites) came in at $9.71 billion versus expectations of $9.25 billion, according to FactSet estimates.</li></ul>



<h4 class="wp-block-heading" id="h-crucial-quote">CRUCIAL QUOTE</h4>



<p>Total revenues in the first quarter “reflect elevated consumer activity online and broad-based growth in advertiser revenue. We’re very pleased with the ongoing momentum in Google Cloud, with revenues of $4 billion in the quarter reflecting strength and opportunity in both [Google Cloud Platform] and [Google Workspace computing software],” said Ruth Porat CFO of Google and Alphabet.</p>



<h4 class="wp-block-heading" id="h-key-background">KEY BACKGROUND</h4>



<p>Alphabet shares climbed about 4% in post-close trading. Google’s Cloud platform, which competes with rivals Microsoft’s Azure and Amazon’s AWS (Amazon Web Services), posted a $974 million operating loss for the quarter, but that compared to a $1.7 billion loss in the prior year. &#8220;In the FAANG [Facebook, Amazon, Apple, Netflix and Alphabet] group Amazon is the only competitor against Alphabet on more than one front and whilst Amazon has a large cloud service in AWS, Google’s ad business dwarfs its rival,&#8221;<a href="https://news.yahoo.com/alphabet-google-youtube-reports-q1-earnings-results-150238095.html" target="_blank" rel="noreferrer noopener">&nbsp;Tom Johnson</a>, chief transformation officer at marketing agency WPP Mindshare, told Yahoo Finance. &#8220;As brands accelerate out of the pandemic, Alphabet’s combined offering… is likely to become even more attractive as more businesses move to direct-to-consumer or hybrid business models leveraging Alphabet’s advertising and cloud services.&#8221;</p>



<h4 class="wp-block-heading" id="h-big-number">BIG NUMBER</h4>



<p>32%. That’s how much Alphabet shares have surged year-to-date, well above the S&amp;P 500&#8217;s return of 11.5%.</p>



<h3 class="wp-block-heading" id="h-surprising-fact">SURPRISING FACT</h3>



<p>While Alphabet jumped by 30.9% in pandemic-afflicted 2020, it underperformed some of its FAANG peers: Apple soared 85%, and Amazon surged about 76%.</p>



<h3 class="wp-block-heading" id="h-tangent">TANGENT</h3>



<p>In March,&nbsp;<a href="https://www.cnbc.com/2021/03/18/google-to-spend-7-billion-in-data-centers-and-office-space-in-2021.html" target="_blank" rel="noreferrer noopener">Google said</a>&nbsp;it would spend $7 billion to expand offices and data centers across 19 states, creating at least 10,000 full-time jobs.</p>



<h4 class="wp-block-heading" id="h-further-reading">FURTHER READING</h4>



<p><a href="https://www.forbes.com/sites/sergeiklebnikov/2020/01/13/google-parent-alphabet-set-to-hit-1-trillion-in-market-value/">Google Parent Alphabet Is No Longer A $1 Trillion Company After Latest Earnings Miss</a>&nbsp;(Forbes)</p>



<p><a href="https://www.forbes.com/sites/sergeiklebnikov/2020/02/04/google-parent-alphabet-is-no-longer-a-1-trillion-company-after-latest-earnings-miss/">Google Parent Alphabet Passes $1 Trillion In Market Value</a>&nbsp;(Forbes)</p>



<p><a href="https://www.forbes.com/sites/sergeiklebnikov/2020/01/13/google-parent-alphabet-set-to-hit-1-trillion-in-market-value/">Google Cofounders Are $14 Billion Richer After Stellar Earnings Report </a>(Forbes)</p>



<p><strong><em>By Palash Ghosh, Forbes Staff</em></strong></p>


Tag: Google

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