<h2 class="wp-block-heading" id="h-topline">TOPLINE</h2>



The U.S. women’s national team game against the Netherlands was last week’s most-watched show on television as it broke records for the highest-ever English language viewership of a group stage match in women’s FIFA World Cup history.



<h2 class="wp-block-heading" id="h-key-facts">KEY FACTS</h2>



The match, which saw the two teams draw 1-1, was watched by 6.4 million people last Wednesday, Nielsen data shows, and is the second U.S. game from this year’s World Cup to score record viewership.



The Netherlands match was the most-watched ever in a group stage and the July 21 game, a 3-1 win over Vietnam, was watched by 5.3 million people, making it the third most-viewed group stage game in Women&#8217;s World Cup history behind the 2019 U.S. game against Chile in second place.



The game against the Netherlands was the most-watched broadcast show last week by almost 1 million viewers—CBS&#8217;s&nbsp;60 Minutes&nbsp;saw 5.6 million viewers in second place, followed by Tuesday&#8217;s episode of&nbsp;America&#8217;s Got Talent&nbsp;with 5.8 million watchers and&nbsp;Celebrity Family Feud, which drew 3.6 million.



Viewership numbers for the final group-stage match for the U.S., a game played against Portugal Monday, have not been released but likely won’t hold up to the others because of timing—the Portugal game aired at 3 a.m. ET as opposed to 11 p.m. and 9 p.m. for the Vietnamese and Netherlands matchups, respectively.



<h2 class="wp-block-heading" id="h-what-to-watch-for">WHAT TO WATCH FOR</h2>



The next game. The 0-0 tie against Portugal allowed the U.S. team to finish second in Group E and narrowly advance. The team will play its first World Cup knockout stage game at 5 a.m. Sunday against Sweden. The World Cup is now down to its last 16 teams.



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<h2 class="wp-block-heading" id="h-key-background">KEY BACKGROUND</h2>



The U.S. team has won the FIFA Women&#8217;s World Cup four times—more than any other country. The Americans are the current champions after winning the 2019 tournament in France and they also won the title in 2015 in a game that became the second most-watched soccer game in American history with 26.9 million viewers,&nbsp;<a href="https://www.inquirer.com/philly/blogs/thegoalkeeper/most-watched-soccer-games-united-states-world-cup-copa-america.html" target="_blank" rel="noreferrer noopener">according to</a>&nbsp;the&nbsp;Philadelphia Inquirer.&nbsp;No country has ever won three consecutive men&#8217;s or women&#8217;s World Cups and the feat is rare at the professional level in any sport. The&nbsp;<a href="https://www.usatoday.com/story/sports/2022/06/15/major-sports-teams-three-peat-last-50-years/7635754001/" target="_blank" rel="noreferrer noopener">last American team</a>&nbsp;to do it was the Los Angeles Lakers, which won the NBA Championships in 2000, 2001 and 2002. Other teams include the Chicago Bulls from 1996 to 1998, New York Yankees from 1998 to 2000 and the WNBA&#8217;s Houston Comets, which won four championships from 1997 to 2000.



<h2 class="wp-block-heading" id="h-tangent">TANGENT</h2>



Fox News continued its domination in the cable sphere last week, Nielsen data shows, with nine of the 10 most-watched cable shows. All five episodes of the round-table talk show&nbsp;The Five&nbsp;were in the top 10, with Wednesday&#8217;s airing the most watched at 3.1 million viewers. MSNBC&#8217;s&nbsp;Rachel Maddow Show&nbsp;was the only non-Fox show to break in—2.5 million people watched the Monday episode, ranking it ninth place. Fox News saw a 26% jump in ratings&nbsp;<a href="https://www.forbes.com/sites/maryroeloffs/2023/07/26/fox-news-ratings-surge-26-amid-post-tucker-carlson-shakeup-and-trump-interview/?sh=4e84af1d180e">two weeks ago</a>&nbsp;when it premiered its reshuffled lineup with Jesse Watters in the 8 p.m. spot once held by Tucker Carlson, and last week’s numbers show viewership has climbed even higher. Fox News averaged 1.84 million primetime viewers for the week of July 24, up from 1.81 million in the previous week.



<h2 class="wp-block-heading" id="h-further-reading">FURTHER READING</h2>



<a href="https://www.forbes.com/sites/brianbushard/2023/07/27/womens-world-cup-hits-record-tv-viewership-for-group-stage/?sh=6a248029358e">Women’s World Cup Hits Record TV Viewership For Group Stage</a>&nbsp;(Forbes)



<a href="https://www.forbes.com/sites/maryroeloffs/2023/07/26/fox-news-ratings-surge-26-amid-post-tucker-carlson-shakeup-and-trump-interview/?sh=1033bef0180e">Fox News Ratings Surge 26% Amid Post-Tucker Carlson Shakeup—And Trump Interview</a>&nbsp;(Forbes)



<a href="https://www.forbes.com/sites/brettknight/2023/07/21/womens-world-cup-highest-paid-alex-morgan-megan-rapinoe/?sh=ceabde45acdd">The Highest-Paid Players At The 2023 Women’s World Cup</a>&nbsp;(Forbes)



<a href="https://www.forbes.com/sites/kellyphillipserb/2023/07/21/money-equity-and-taxes-make-news-early-at-the-2023-womens-world-cup/?sh=54fbd7196386">Money, Equity And Taxes Make News Early At The 2023 Women’s World Cup&nbsp;</a>(Forbes)



<a href="https://www.forbes.com/sites/manasipathak-1/2023/07/18/netflix-will-follow-united-states-at-womens-world-cup/?sh=c4b66c12524c">Netflix Will Follow United States At Women’s World Cup</a> (Forbes)

South Africa v Italy: Group G – FIFA Women’s World Cup Australia & New Zealand 2023

The Women’s World Cup Was TV’s Most-Watched Show Amid Record-Breaking Viewership

From being in the presence of two South African presidents
to high-fiving the third, South Africa’s national women’s football team coach
Desiree Ellis is determined to grab headlines at the FIFA Women’s World Cup in
France.&nbsp; 



<hr class="wp-block-separator"/>



As the country celebrates 25 years of democracy since the
fall of apartheid, South Africa’s women’s football team Banyana Banyana will
make a landmark appearance at the 2019 FIFA Women’s World Cup, to be held
between June 7 and July 7 in France.



&nbsp;The years of toil,
tears and sweaty perseverance beyond the pitch are indescribable for the team’s
coach Desiree Ellis months after qualifying for the acclaimed international
football championship.



When we meet her, she vividly recalls the qualifying match,
one of the most defining moments of her career. 



With 10 minutes left to the final whistle, as tension
mounted on the field, Ellis ascended a ladder for a closer look as history
unfolded, that day in 2018 in Ghana. 



<div class="wp-block-image"><figure class="aligncenter"><img loading="lazy" decoding="async" width="410" height="617" src="https://www.forbesafrica.com/wp-content/uploads/2019/07/Soccer3.png" alt="" class="wp-image-41373" srcset="https://cms.forbesafrica.com/wp-content/uploads/2019/07/Soccer3.png 410w, https://cms.forbesafrica.com/wp-content/uploads/2019/07/Soccer3-300x451.png 300w, https://cms.forbesafrica.com/wp-content/uploads/2019/07/Soccer3-199x300.png 199w" sizes="(max-width: 410px) 100vw, 410px" /><figcaption>Banyana Banyana Coach Desiree Ellis. Picture: Gypseenia Lion </figcaption></figure></div>



“I knew we were 10 minutes away but in football, anything
can happen,” she says. 



Ellis recalls a previous World Cup qualifier when things
went completely wrong. 



In 2014, Banyana lost to Nigeria during a semi-final
qualifying game. After the match, the mood was somber as the team drove home,
she recounts. It’s moments like those that make this 2019 qualification that
much more precious for Ellis. 



As they faced Mali’s national team, The Eagles, in the 2018
Africa Women Cup of Nations (AWCON) tournament hosted in Ghana, a tired and
overworked Banyana team played to their fullest leaving Ellis with no choice
but to scream in celebration of their ultimate victory.



 “I tried to stay calm so that the players could be calm. They kept shouting ‘manage the game’ and we kept control of the game fantastically. We were leading two-nil and when they said two minutes I could’ve screamed.



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">“When the final whistle went, the scenes were amazing. Oh goodness, you just didn’t know where to run, who to hug or what to do,” Ellis exults. </blockquote>



A solid defence strategy mixed with a patriotic passion for
both the game and teamwork ensured an eventual win.&nbsp; 



“Many of them were there in 2014 when we didn’t qualify and
for a lot of them, it might have been the last opportunity to go to a world
cup. That really drove them. We needed to take it seriously and make sure we
don’t go to the third and fourth place.”



Armed with renewed confidence and a French translation book
to speak and understand basic French, Ellis is equipped to lead the women’s
team to possible glory at the international championship this month.



&nbsp;She owes her passion
for the sport to her community where she started playing at the tender age of
six. Back then, little did she know how far soccer would take her – or how far
she would take soccer.&nbsp; 



If that six-year-old girl from Salt River, a Cape Town suburb, had looked into a crystal ball at the time, she would have seen herself lead the team she once played for, and also rub shoulders with three South African presidents.



READ MORE | <a rel="noreferrer noopener" aria-label="Thembi Kgatlana’s Long And Hard Road to Houghston (opens in a new tab)" href="https://www.forbesafrica.com/woman/2019/01/09/thembi-kgatlanas-long-and-hard-road-to-houghston/" target="_blank">Thembi Kgatlana’s Long And Hard Road to Houghston</a>



&nbsp;“When you talk about
significant moments, it most probably is your first game, your first cap or
being made captain but I think those are small milestones. I have had the
privilege of having lunch with the late President Nelson Mandela, with a lot of
other athletes in Cape Town, at his residence,” she tells FORBES AFRICA. 



Ellis has also received a presidential silver medal from
president Thabo Mbeki and interacted with former president Jacob Zuma when she
was an ambassador for the 2010 FIFA World Cup in South Africa.&nbsp; 



“We played a game in Cape Town during the World Cup. The
game was 10 minutes before the Argentina game, and I came off the field as
president Zuma came on and we high-fived each other.



“It comes with the work you put in. I don’t think many
people can be fortunate to say that they have interacted with all three
presidents.”



Ellis regards the role leaders play as an important one in
relation to sport, particularly when it comes to creating opportunities for the
marginalized.



“When president Nelson Mandela was released, I got the
opportunity to play national football. Prior to that I never played. I was 30
years old,” she says. 



Her unwavering focus on the game, she adds, and the many
sacrifices she has had to make along the way changed her story from just
playing soccer with boys on the streets of Salt River to achieving national
glory. 



<figure class="wp-block-image"><img loading="lazy" decoding="async" width="926" height="615" src="https://www.forbesafrica.com/wp-content/uploads/2019/07/Soccer2.png" alt="" class="wp-image-41375" srcset="https://cms.forbesafrica.com/wp-content/uploads/2019/07/Soccer2.png 926w, https://cms.forbesafrica.com/wp-content/uploads/2019/07/Soccer2-300x199.png 300w, https://cms.forbesafrica.com/wp-content/uploads/2019/07/Soccer2-600x398.png 600w, https://cms.forbesafrica.com/wp-content/uploads/2019/07/Soccer2-768x510.png 768w" sizes="(max-width: 926px) 100vw, 926px" /><figcaption>Banyana Banyana Coach Desiree Ellis holds a portrait of the team in 1993. Picture: Gypseenia Lion</figcaption></figure>



Her career goals even left her financially vulnerable, at
times. At the peak of her football career, a young Ellis, who worked at a local
butchery, had left for a football weekend and could not make it back to her workplace
in time to mix spices. That lapse resulted in her losing her job.



&nbsp; “Knowing your worth
can open doors,” she advises as she speaks to us at the state-of-the-art
headquarters of the South African Football Association (SAFA) in Johannesburg.



“Our federation is excited that they took the opportunity to
appoint female coaches for female teams. Most importantly, it is not just
making those decisions in appointing us, but also supporting us.”



Support does not only come from management but also fans who
play a role in encouraging the women to reach their potential – both on and off
the field. 



“We played in Cameroon in 2016 and the stadiums were packed, we played in Ghana and there were full stadiums. We came to Port Elizabeth and they [fans] were the 12th and 13th players for Banyana. The best fans we had [were] in Durban. It was absolutely amazing, and it [support] hasn’t only grown on the stands but on the field as well. The Under-17 team qualified for the World Cup, so it shows how the game has grown,” says Ellis. 



Although local leagues for women have increased on home
soil, there needs to be more opportunities that give African players a chance
to break into the sport and develop their global competitive edge. 



It starts with prioritizing junior levels. 



“Players are getting opportunities to study. I remember back
when we were playing, you were either unemployed or you had a job and 80 to 90
percent of the players were unemployed back then. If you look at the national
team now, 80 to 90 percent of the players have a degree or are currently still
studying. Players are getting opportunities to study or play abroad. We have a
lot of players playing abroad but I think more can be done.”



As a national asset, Ellis argues that focusing on the game
is far more important than worrying about issues that are beyond control. 



Once focus is lost, it manifests in all areas.&nbsp; 



“When people ask me about the money, I tell them I am a
technical person. You tend to concentrate more on your job as a coach and leave
the rest, because you can get side-tracked by all the other things. We don’t
worry about those things,” she says.



<figure class="wp-block-image"><img loading="lazy" decoding="async" width="945" height="611" src="https://www.forbesafrica.com/wp-content/uploads/2019/07/Soccer4-1.png" alt="" class="wp-image-41377" srcset="https://cms.forbesafrica.com/wp-content/uploads/2019/07/Soccer4-1.png 945w, https://cms.forbesafrica.com/wp-content/uploads/2019/07/Soccer4-1-300x194.png 300w, https://cms.forbesafrica.com/wp-content/uploads/2019/07/Soccer4-1-600x388.png 600w, https://cms.forbesafrica.com/wp-content/uploads/2019/07/Soccer4-1-768x497.png 768w" sizes="(max-width: 945px) 100vw, 945px" /><figcaption>Desiree Ellis and Portia Modise&#8217;s portraits at the SAFA headquarters. Picture: Gypsenia Lion</figcaption></figure>



“As a technical person, your job is to prepare the team, [use] the training sessions to improve the individual and the team. That is why we have a manager, but when it influences team performance, I come in.” 



As the national team jets off to face world soccer, Ellis is
working round the clock to ensure that the team will make the nation proud. 



“Coaching is not just blowing the whistle, there are other
things in between. You need a schedule; people want to know what you are doing.
You have to do reports as well, so it is not about blowing the whistle at the
end of the game.” 



It’s also about analyzing the opponents with the technical
team and coming up with strategies and a definitive plan of action. 



“Playing against top countries is difficult as they play
regularly against other top countries. That is where you want to measure
yourself and that is where you really want to go out and bloom. People call it
the group of death, but it is what it is. We will just take it one game at a
time.



“If we do more, football in Africa can only grow and grow.”



It seems more work happens off the field than on the field,
and Ellis, who prides herself on her technical prowess, hopes Banyana will pull
up its socks and bring home a glistening&nbsp;
cup.

Desiree

How Banyana Banyana Coach Desiree Ellis Has Become A Game Changer

South African women’s footballer Refiloe Jane, turning out for Canberra next season, has had a meteoric rise in the sport.

South African women’s footballer Refiloe Jane has had a remarkable rise in her career that will enter a new phase in the coming months when she turns out for Australian side Canberra United.
Jane was in Grade 11 when she was spotted in a player talent search, plucked from obscurity and put onto the path to a highly successful career with her technical ability already standing out from her peers.
The diminutive midfielder has since appeared at the Olympic Games in 2012 and 2016, captained the South African national side that is nicknamed Banyana Banyana, and is now set to become the latest player in the country to ply their trade abroad.
She is part of a growing contingent of exports, as just two years ago there were no players at clubs outside of colleges in the United States.
But since then her compatriots Janine van Wyk, Thembi Kgatlana and Linda Motlhalo have turned out for Houston Dash in the prestigious National Women’s Soccer League, Leandra Smeda now plays for top Lithuanian side Gintra Universitetas and Ode Fulutudilu plays at Finland side ONS.
Jane and fellow Banyana star Rhoda Mulaudzi will carry the mantle further when they turn out for Canberra next season.
For Soweto-born Jane it is an almost unbelievable level of success that started with winning a talent search at the age of 16, which came with a prize of a trip to England to train with professional clubs that opened her eyes to the level required to be a success.
“Winning the Gauteng Future Champions Talent Identification Programme really kick-started my career and gave me so much confidence to believe that I can play for a top local side and even internationally,” Jane tells FORBES AFRICA.
“The time I spent with Arsenal and Everton also opened my eyes up to what is required to be a professional player and I made sure that I put into practice what I learned there.
“Although I had not gone there for trials, both coaches of the teams wanted me to stay, but I was still at school. That is when I realized that I might actually have some special talent to offer the beautiful game.
<blockquote>“And that is when I started pursuing this dream of mine of wanting to go and play abroad. I am glad it’s finally happening.”</blockquote>
Jane is a key figure for the national side that will hope to win the African Women’s Championship in Ghana in November, though just finishing in the top three will get them a place at the 2019 FIFA Women’s World Cup in France and a first-ever place at the global finals.
It has also been a meteoric rise for her in a national team jersey, including wearing the captain’s armband.
“After joining Mamelodi Sundowns Ladies in late 2010, I put my head down and said to myself that I am going to give everything I have to try and make it into the Banyana Banyana squad. 
“I feel very happy and honoured and appreciate the platform I have been given to showcase my talent and represent my country. It hasn’t been easy but with the determination and hard work, it was enough to get me here.
“I earned my first cap in Cyprus in 2012. I remember when I came on [as a substitute], we were leading against Northern Ireland and our coach then, Joseph Mkhonza, said to me, ‘this is your chance to start your national team career, run with it and see how far it takes you’. I cannot believe how far I have come.”
&#8211; Nick Said

South Africa v Brazil: Women’s Football – Olympics: Day 4

How One Female South African Footballer Is Forging Ahead

The South African women’s football coach, Desiree Ellis, on the Council of Southern Africa Football Associations (COSAFA) Cup, and why it is important to plan for a future after football. 

<ol>
<li>What are your biggest challenges coaching a national women’s soccer team? </li>
</ol>
I think it’s the same everywhere when you have to prepare for a match a week before the game.
<ol start="2">
<li>Would you say being a coach in South Africa is a lucrative career?</li>
</ol>
We have a semi-professional league, the Sasol League, many of the coaches have their own jobs so it is all about the passion and trying to make a difference.
<ol start="3">
<li>The biggest lesson you learned in your career? </li>
</ol>
Together, we can do anything. Football is a team sport but it is not just about the players, but the staff as well, each and every one has to play its part for it to be a success.
<ol start="4">
<li>As a woman, have you experienced discrimination on the field and how did you deal with it? </li>
</ol>
[There is a] lot of stereotyping that girls should not play football, but I had the support of both my parents and that’s all that mattered. I remember going to a match and guys walking by saying ‘let’s go watch these girls play and have a laugh’. After the game, they were our biggest supporters. We just tried to play the best we could and showed that we love the game and have the skills to play.
<ol start="5">
<li>What qualities do you believe make a good team? </li>
</ol>
There will always be special players in any team but teamwork is the most important for me, as the individualism of the special players will shine brighter through teamwork. The 2018 FIFA World Cup is a perfect example. The teams with a special player left the competition early…the likes of Belgium, England, Croatia and France who had special players but were more reliant on teamwork stood the test of time with France beating Croatia in the final.
<a href="http://www.forbesafrica.com/sometime-in-africa/2012/10/01/football-money-africa/" target="_blank" rel="noopener">READ MORE: Football is Money in Africa</a>
<ol start="6">
<li>What is the one thing soccer players take for granted? </li>
</ol>
Not taking care of tomorrow as there has to be a future after football because not everyone is going to play professional football. When I was playing, especially in the national team, 90% of the players were unemployed but now 90%, if not more, have degrees or are currently studying.
<ol start="7">
<li>What is more important to you, time or money? </li>
</ol>
Definitely time. It might take a lot of time and effort to get where you want to be, but it will be time spent wisely.
<ol start="8">
<li>How do you stay financially prudent? </li>
</ol>
I try to stay within my budget but sometimes it’s very difficult as I like to spoil my nieces and nephews but I also try to save money monthly.
<ol start="9">
<li>The moment you step on the field, you….?</li>
</ol>
Immediately focus on the task at hand, getting the most of our training session; reaching our objective for the session.

Football – 2018 COSAFA Womens Cup – South Africa – Team Announcement – SAFA House

A Future After Football

Fran Hilton-Smith developed a love for football in the dusty alleys of her neighborhood, where as a child, she played with the boys, her only friends at the time.
“In the neighborhood I grew up in, there were more boys than girls, so all the boys were playing football. In the beginning, I had to be the goalkeeper because nobody wanted to be the goalkeeper and then finally I got to become a really good left-footed left wing,” says Hilton-Smith.
She played for South Africa’s national team but because of the political turmoil in the country at the time, she wasn’t able to play anywhere. Soon after that, and not venturing far from the sport she so loved, she became the national women’s team’s coach in 2000. Today, Hilton-Smith is the technical director of men’s and women’s football in the South African Football Association (SAFA).
When she first started, professional women’s football was practically non-existent.
<img loading="lazy" decoding="async" class="size-medium wp-image-29923 alignleft" src="http://www.forbesafrica.com/app/uploads/2017/05/IMG_1368-200x300.jpg" alt="" width="200" height="300" srcset="https://cms.forbesafrica.com/wp-content/uploads/2017/05/IMG_1368-200x300.jpg 200w, https://cms.forbesafrica.com/wp-content/uploads/2017/05/IMG_1368-300x450.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2017/05/IMG_1368-600x900.jpg 600w, https://cms.forbesafrica.com/wp-content/uploads/2017/05/IMG_1368-683x1024.jpg 683w, https://cms.forbesafrica.com/wp-content/uploads/2017/05/IMG_1368.jpg 682w" sizes="(max-width: 200px) 100vw, 200px" />
“In the first team I ran, I worked out of the boot of my car, I had to buy the kit myself and buy the soccer balls myself.” She noticed that the racial integration between female football players happened much quicker than that of the men; this was because the government and football officials didn’t pay much attention to the women’s league.
Her presence in women’s football has changed the game, although there is much that needs to be done. She has not stopped lobbying for women in football.
Not only passionate about South African football, Hilton-Smith is also a crusader for women’s empowerment. She has worked tirelessly to bring acknowledgement to young women interested in and passionate about the sport. To encourage young girls in South Africa to take to football, she founded South Africa’s High Performance Centre for Girls, hosted by the University of Pretoria, focusing on the development of girls through sport and incorporating aspects of leadership.
“I realized our women are much more skilful than most of the women in the world, hence I thought if I put a lot of effort into women’s football in South Africa, with our skilful players, we will be able to make a mark on world football,” she says.
‘Doing It For Love’
Hilton-Smith became a role model for many of the youngsters in the women’s league, in particular Portia Modise, the South African who plays for the country’s national team Banyana Banyana.
“I grew up in front of Fran, I saw her struggle. It’s not easy. I don’t want to be in her shoes. We need people like Fran to stay longer in this game,” says Modise.
She started playing from the age of six, in White City Soweto, where she grew up. Her first serious entry point into the game was when she joined Cosmos Ladies. From there, she moved around to other local women’s teams. When she was a teenager, Hilton-Smith had spotted her at a game and recruited her to Banyana Banyana’s under-19 division.
From there, Modise moved her way up and joined the first team. She was signed to play overseas in a professional league despite Banyana Banyana never playing at any international leagues.
Although according to Hilton-Smith, football is one of the fastest-growing sports in the country, it does not do justice to the women’s league.
“Women’s football was struggling, it’s still struggling. There is a long way to go, we have just one league, the Sasol league and that’s struggling,” says Hilton-Smith.
“A lot of women I started playing with are not playing anymore, there was nothing to invest, and women’s football doesn’t pay. You needed to find a job to look after your family,” says Modise.
Female players like Modise, who are their families’ sole bread winners, and have been playing for years, don’t even own homes or vehicles. Only female players who play for the national team get paid a salary of R400 ($34) a day when on duty. A played game or bonus game earns the women a once-off R5,000 ($432). After the tournament, there are no funds coming in.
Modise stays because of her love for the game.
“It does not pay my bills, I am doing it out of love, I do manage but it’s difficult.”
She admits that she believes her club is much better than the national men’s league, however, much of this may be true. Funds in the men’s league outweigh that of what the women’s league has to work with.
“The history of football is that sponsors always came in to sponsor men’s football and it has just become a massive sport that attracts a lot of sponsorship. There is a future but I don’t think in my life time or Portia’s, we will ever see women earn the same as men,” says Hilton-Smith.
“Even when I used to play for Denmark, we got the same attention as the men got, but the salaries were not the same,” says Modise.
According to both women, sponsors are the biggest problem in funding the women’s league.
<img loading="lazy" decoding="async" class="size-medium wp-image-29924 alignleft" src="http://www.forbesafrica.com/app/uploads/2017/05/IMG_1400-200x300.jpg" alt="" width="200" height="300" srcset="https://cms.forbesafrica.com/wp-content/uploads/2017/05/IMG_1400-200x300.jpg 200w, https://cms.forbesafrica.com/wp-content/uploads/2017/05/IMG_1400-300x450.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2017/05/IMG_1400-600x900.jpg 600w, https://cms.forbesafrica.com/wp-content/uploads/2017/05/IMG_1400-683x1024.jpg 683w, https://cms.forbesafrica.com/wp-content/uploads/2017/05/IMG_1400.jpg 682w" sizes="(max-width: 200px) 100vw, 200px" />
“It is a marketing problem as far as I am concerned. All the companies that make women’s products should be sourced to come and sponsor. Not just for women’s football, but for women’s sports.”
“As far as work options, women will never earn the same as men. Not even in my situation, I think that’s a women’s loss in life, you going to be earning less no matter how qualified you are or how competent and football is no different. Having a sponsorship where players get a good salary every month is massive,” says Hilton-Smith.
Despite all the challenges in the football industry for women, the ladies continue to fight for a more sustainable women’s league.
“My dream is to see women’s football have a proper professional league, I believe we have a lot of talent but there is no platform,” says Modise.
In the interest of women’s football, let’s hope she reaches her goal.

Tag: Banyana Banyana

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