Nigerian media mogul Mo Abudu is collaborating with pan-African financial institution African Export-Import Bank (Afreximbank) through its Creative Africa Nexus to produce a short film directed by Hollywood actor Idris Elba and starring music icon Seal.



In a move to empower and foster Africa’s creative economy, the founder and CEO of EbonyLife Films will set the movie, Dust to Dreams, in Lagos, Nigeria. The film follows the relationship between a mother and her teenage daughter, as she meets her father for the first time, and Abudu will serve as both Executive Producer and Producer, with Heidi Uys as Supervising Producer. Alongside Abudu and Uys are producers Temidayo Makanjuola, Inem King, and Vanessa Demme. The cast for Dust to Dreams includes international music icon Seal Henry Olusegun Olumide Adeola Samuel, better known by his stage name Seal, along with Nse Ikpe-Etim, Eku Edewor, Atlanta Bridget Johnson and Constance Olatunde (also known as ‘Konstance’).



“I am delighted to be working with Afreximbank and this incredibly talented team. Dust to Dreams is a story close to my heart, and I&#8217;m thrilled to bring it to life with such passionate collaborators,” Abudu shares in a press statement.



Professor Benedict Oramah, President and Chairman of Afreximbank (who was also 2023 FORBES AFRICA African of the Year) adds in the statement that “the Bank is committed to supporting Africa&#8217;s creative industries through financing, facilitation, providing market access solutions, capacity building and other services”.



In a 2022 trade report by Afreximbank, Africa’s creative economy generates over a billion dollars in revenue yearly. In addition to that, the creative economy also creates thousands of jobs. The United Nations Educational, Scientific and Cultural Organization (UNESCO) added in their 2021 report that Africa (along with the Middle East), represents about 3% of this output, generating about $58 billion. The creative economy is recognized as a highly diversified, resilient, and gender-neutral sector that provides high-skilled jobs and encourages young entrepreneurship, while supporting innovative forms of sustainable economic growth.



In the August-September 2023 issue of FORBES AFRICA, the award-winning Elba, who was the edition’s cover star, had said that his film, TV and digital production company, Green Door Pictures in the United Kingdom, would be collaborating with Abudu to empower and uplift talent from Africa.



At the 2024 FORBES WOMAN AFRICA Leading Women Summit in Johannesburg on March 8, Abudu had spoken about her work: “You’ve got to find what you are passionate about. And when you truly find what I call your God-given purpose, I do not see it as a cost… [you need to] go out and do certain things and make a change.



“I spent a better part of my life [in England] and the manner in which I was treated as a black young girl growing up, I knew instinctively that I had to do something to change that and I wasn’t able to until I was 40…,” said Abudu, who also walked away with the FORBES WOMAN AFRICA Businesswoman Award at the 2024 FORBES WOMAN AFRICA Awards.



“Often, when I am asked what I would say to my younger self, it would have been to have the courage to say ‘Mo, you need to go out there and start telling stories about who you are, about who your continent is, the history, the culture and the traditions.”

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Mo Abudu, Idris Elba And Seal Come Together For Film Collaboration With Afreximbank

Professor Benedict Oramah2

‘Exploring Uncharted Waters’: The Growth Strategist Turning Around African Trade

The African Export-Import Bank (Afreximbank) has identified intra-African trade as a critical factor for unlocking Africa’s trade potential.
Ms. Kanayo Awani, Managing Director of the Bank’s, says a lack of access to trade and market information is one of the key reasons for the low level of intra-African trade. Although the share of intra-African trade as a percentage of total African trade has increased from 10% in 1995 to around 15% currently, it remains low compared to the levels in Europe (59%), Asia (51%), and North America (37%).
Historically, African countries are more familiar with markets in Europe and America than they are with those in neighboring countries, resulting in the all too common phenomenon of manufacturers sourcing materials from outside the continent when they could access the same materials more cheaply from within.
The inaugural Intra-African Trade Fair 2018 is a key intervention aimed at boosting regional trade in Africa and will be the biggest gathering of buyers and sellers on the continent, with 1,000 exhibitors and more than 70,000 visitors expected. One of the key objectives of the IATF is to provide a platform for exchange of trade information.
To facilitate this, a Trade Finance Conference will run parallel to the trade fair. Experts from across the continent and beyond will be speaking at the conference, which will bring stakeholders from industry and government agencies together to find solutions to the obstacles hampering regional trade. The Conference will also provide a platform for networking and setting up of strategic partnerships.
<div id="attachment_37801" style="width: 310px" class="wp-caption alignright"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-37801" class="wp-image-37801 size-medium" src="https://www.forbesafrica.com/wp-content/uploads/2018/11/icon-300x231.png" alt="" width="300" height="231" srcset="https://cms.forbesafrica.com/wp-content/uploads/2018/11/icon-300x231.png 300w, https://cms.forbesafrica.com/wp-content/uploads/2018/11/icon.png 540w" sizes="auto, (max-width: 300px) 100vw, 300px" />Intra-African Trade Fair</div>
The IATF is, essentially, a gateway into the African Continental Free Trade Area (AfCFTA), which heralds what will be the biggest free trade area in the world. The first ever Intra-African Trade Fair, will provide direct access to the lucrative market created by the AfCFTA, which boasts over 1 billion people and a combined GDP of over US $3.4 trillion, making it an unprecedented platform for businesses to grow their interests exponentially into Africa.
The trade fair will also provide opportunity for the presentation of bankable proposals for funding, and access to US$25 billion in trade finance for deals concluded at the event. Business-to-Business Exchanges will also be facilitated at the trade fair. According to Ms. Awani, Afreximbank is working actively with the African Union(AU) to implement the AfCFTA.
The IATF 2018 is being organized by Afreximbank in partnership with the AU and will be hosted by the Egypt’s Export Development Authority. Themed “Intra-African Trade for a Transformative Africa”, the IATF will take place from 11 to 17 December 2018 at the Egypt International Exhibition Centre in Cairo. The trade fair will be convened biennially.
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<li>You can register as a visitor/delegate on our website at: <a href="http://www.intrafricantradefair.com/">intrafricantradefair.com</a>. We look forward to seeing you in Cairo.</li>
</ul>

Tag: Afreximbank

FORBES AFRICA SOCIAL MEDIA

Mo Abudu, Idris Elba And Seal Come Together For Film Collaboration With Afreximbank

‘Exploring Uncharted Waters’: The Growth Strategist Turning Around African Trade

Unlocking Africa’s Trade Potential