The Africa international film festival (Afriff) has evolved from its inaugural edition in 2010 into a globally acclaimed event, transcending the traditional boundaries of film festivals.
From the initial gathering in Port Harcourt, Rivers State, Southern Nigeria, to its 13th edition in Lagos, Nigeria’s largest city, the Africa International Film Festival (AFRIFF) has grown into a world-class showcase.
At the heart of AFRIFF’s mission is its commitment to training and capacity building. Through workshops, masterclasses, and training programs, the festival empowers aspiring filmmakers and industry professionals, fostering an environment where talent can flourish.
The organization’s emphasis on original African content has played a pivotal role in shaping indigenous storytelling, bridging the gap between local narratives and global recognition.
Chioma Ude, AFRIFF’s visionary founder, arms, “By identifying ourselves as cultural wealth, we acknowledge that we are a group of very creative people, dominated by the youth. Globally, we’ve been recognized for our immense creativity, and we must intentionally harness this to achieve global prosperity”.
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From Local to Global: Bridging Gaps and Making History
AFRIFF’s influence reached new heights with the African premiere of Black Panther: Wakanda Forever. Hosting this milestone event in Nigeria not only symbolized the bridging of gaps between global fi lm industries but also demonstrated AFRIFF’s pivotal role in launching groundbreaking African films on the international stage.
Ryan Coogler, the director of Black Panther, headlined an AFRIFF Filmmaking Masterclass in 2022, underscoring the festival’s role in shaping global perspectives on African filmmaking. Additionally, actor Sope Aluko debuted her first short film, Chidera, at the 2023 edition under her production company, SopeBoxProductions, further highlighting AFRIFF’s role in nurturing talent from concept to realization.
Strategic Partnerships: Strengthening Impact, Expanding Reach
AFRIFF’s success is amplified through strategic partnerships with entities like the Lagos State government and the Bank of Industry (BOI). These collaborations have enabled the festival to expand its reach, access vital resources, and significantly impact the African fi lm industry. The support from Lagos State, a cultural hub, provides critical infrastructure and logistical backing for AFRIFF’s events.
Ude underscores the value of such partnerships. “As much as we want international investors, I would love to see Africa investing in its own talent—and yes, we are seeing that happen.”
International participants resonate with this sentiment. Anderson Jesus, a Brazilian producer and director, expresses his joy in participating in the event, noting the high-quality films emerging from Nigeria.
“This is my first time at AFRIFF, and it’s been a wonderful experience. The festival showcases incredible talent, and Nigeria’s fi lm production is really impressive. The visibility that these films are getting is crucial,” he says.
Uchenna ‘Conphidance’ Echeazu, a Nigerian-American actor and producer, shares his enthusiasm and adds that “AFRIFF has been a wonderful, informative, and inspirational experience, providing opportunities to network with like-minded individuals committed to advancing African creativity”.
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