A new generation of writers, directors and technical crew is leading the charge to reshape how we tell and consume our own African stories across the MultiChoice Group platforms – and the storytelling charge is being led by women.
“The desire for homegrown content is increasing exponentially, audience consumption patterns are evolving and viewership behavior is changing,” says Nomsa Philiso, CEO: General Entertainment for MultiChoice Group. “Through our various initiatives, including the MultiChoice Talent Factory, we’re working hard to develop talent and meet the needs of our pan-African audiences”.
Philiso herself has extensive broadcast and media experience, spanning nearly three decades in media sales, channel and content management, technology project implementation and general management. Having worked her way to the top of the industry, empowering other women is an imperative for her. “Whether we’re working with MultiChoice Talent Factory graduates, young creatives or women who have been in the industry for years, the priority needs to be, at the very least, equality,” she says. “We have a powerful network of female producers, directors, commissioning editors, creators and technical people across the continent which is constantly growing – and it’s imperative to make sure that their voices are heard, because they have important things to say that deserve a space on the global stage”.
In her current role as the Executive Head of Content & Channels, West Africa, at MultiChoice, Dr Busola Tejumola plays a pivotal role in shaping the storytelling and content deployment direction of the Africa Magic channels in Nigeria and Akwaaba Magic channel in Ghana. “I love bringing concepts, ideas and stories to life through collaborations, working with creatives with vast lived experiences and diverse perspectives,” she says. “I am passionate about creating content because it allows me to tell stories that resonate with audiences and have a meaningful impact. The opportunity to engage with viewers, spark conversations, and drive positive change through storytelling is what excites me the most.”
Encouraged by how MultiChoice’s work with producers across the continent continues to improve the quality and diversity of content, her wish for the African broadcasting industry is to see continued growth and innovation, with a focus on producing high-quality, diverse, and culturally relevant content that not only entertains, but also educates and inspires. “I hope to see a thriving ecosystem of African filmmakers, writers, directors, and actors creating high-quality content that continues to compete on a global scale. I hope to see more collaboration and investment in local talent and the expansion of African stories to the world,” she says.
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In a career packed with highlights, Dr Tejumola names some recent achievements as wins. “Leading content strategy for acclaimed editions of Big Brother Naija, revitalizing the Africa Magic Brand (including the AMVCAs) with a strategic approach to content and channel development and the relaunch of Showmax – a pivotal project that set the stage for a new era of streaming in Nigeria are highlights for me,” she says. “What sets these projects apart is their impact on subscriber growth, ad revenue, audience engagement – and setting standards for impactful content in our African entertainment landscape. Being recognized among the Top 50 Women in Management by Forbes Afrique was also a great honor!”
Dr Tejumola believes that women in the film and television industry are not just breaking barriers. “We are leading the charge – in producing, directing, marketing and distribution – shaping narratives that resonate across cultures and generations. By embracing collaboration over competition, we foster a spirit of coopetition, where we elevate one another, creating a stronger, more representative industry,” she says.
Nicola van Niekerk, Head of Premium Content & Co-Productions at M-Net, still gets a thrill out of creating ‘something from nothing’ when it comes to content. “From pitch concept to scripts, to posters to merchandise, to seeing people relating to characters as though they know them, it’s an incredibly
heartwarming process about the value chain and how we create content and capture the hearts of our people across Africa,” she says.
Van Niekerk cites true crime documentary Devilsdorp, Cape Flats-located drama series Spinners and murder mystery White Lies as her most-recent career highlights. “Devilsdorp is currently being seen around the world and it really put us at the top of the true crime drama list and has started a strong pipeline of documentaries,” she says. “Taking a story like Spinners, set in the Cape Flats in a South African dialect that nobody overseas has heard before – and winning all these accolades – is truly amazing. Seeing White Lies at number three on Stan in Australia is thrilling because it shows that people are enjoying seeing our local stories on a global stage”.
She says that there’s a misconception amongst women in film and television that there are less spaces for them at the top of the industry – but that’s not true. “The women who are there need to know that women need to be prioritized and that women need to help each other get there. Women in the industry are their own value chain and we need to work hard to help them every step of the way.”
Flavia Motsisi, Senior Manager: Scripted Series at MultiChoice, plays a major role in steering commissioning teams towards strategic business objectives and fostering innovation, helping shape the series’ portfolio across linear and streaming platforms. She is also a co-founder and former board member of Sisters Working in Film and Television (SWIFT), a non-profit organization that advocates for gender and race parity and intersectionality in the sector.
“Words cannot describe how fulfilling it is to follow a concept from inception to seeing it on a screen and watching the impact it can make on an audience – or an entire culture,” she says. “It is one of the most thrilling, challenging, exciting and satisfying journeys. What excites me the most about making content is being able to evoke emotions from the viewers, getting them invested in the stories and characters and connecting with the content pieces we work so hard to deliver.”
Speaking on her career highlights so far, she says that being part of the The River set the bar high because it received the International Emmy nomination early in her career. “We launched the first season of Gomora on the first Monday after President Cyril Ramaphosa announced the initial 21-day COVID lockdown. The show found its way into millions of South African households and became a source of entertainment and escape for the country.” Motsisi says that The Wife marked a monumental moment in the unveiling of Showmax’s scripted content slate as the most-watched show and captivated the nation, achieving record-breaking viewership and sparking endless conversations on social media.
Motsisi’s wish for our African broadcasting industry is for platforms to be open to hearing – and then telling – different types of stories and finding fresh voices to tell these stories. “African storytelling has a rich and vibrant tradition that holds immense cultural significance. There are many stories that are yet to be told and we have not even scraped the surface. The more voices are given opportunities; the more stories will be told; the more authentic stories are told; the better the industry becomes. This will inevitably create an affinity for and appreciation of our content for viewers locally and globally”.
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