Redefining The Heritage of Classical African Art

Glory Art First, under the direction of Serge Hié, is dedicated to the preservation and promotion of classical African art. By creating cultural bridges between Africa and the West, the brand highlights the richness and diversity of this unique heritage. 

Glory Art First’s mission is to promote and preserve African primitive art, creating a strong link between African and Western cultures. Founded by Serge Hié, a passionate collector and businessman from Côte d’Ivoire, Glory Art First is distinguished by its commitment to making African primitive art accessible, while respecting and honoring the cultural traditions from which it originates.  

Hié, a former soldier in the French army, inherited a passion for primitive art from his family. 

His collection, developed over more than 20 years, is much more than a collection of rare pieces: it embodies a mission of transmission, education and awareness of the importance of this cultural heritage. 

VALUES AND COMMITMENTS 

Authenticity and cultural respect 

Glory Art First strives to present primitive art in its most authentic form, respecting the cultures and traditions from which the works originate. Each piece in its collection is a window to the soul of a civilization. 

Innovation and preservation 

Glory Art First uses innovative approaches to enhance and preserve primitive art. It collaborates with experts and institutions to ensure the longevity of this unique heritage. 

Education and awareness 

The brand firmly believes that education is essential to the preservation of our cultural heritage. It has set up educational programs to raise awareness among younger generations of the richness of African primitive art. 

International collaboration 

To strengthen cultural ties and ensure a better global understanding of African art, Glory Art First has also established partnerships with museums, universities and cultural institutions around the world. 

KEY INITIATIVES 

Provenance and indemnity work 

Glory Art First is exploring different approaches and regulations concerning compensation for the countries the works of art have originated from. Its aim is to establish fair standards to ensure that the communities and cultures from which these pieces originate are properly recognized and compensated. 

Reflection on the decree of October 20, 2021 

Glory Art First is conducting a thorough review of the decree of October 20, 2021, which sets out the terms and conditions for the application of droit de suite. This decree is crucial for artists and their heirs, and they are striving to maximize its positive impact on the protection of the rights of African artists. 

Social commitment 

The brand actively supports humanitarian initiatives, notably Madame Dominique Ouattara’s Children of Africa Foundation. At the foundation’s Charity Gala Dinner, one of the pieces from the Hié Collection was auctioned off and sold for over 140,000 euros, contributing directly to projects for the disadvantaged children of Côte d’Ivoire. 

A visionary who inspires 

Serge Hié, the founding member of Résidence Abidjan and founding president of Glory Art First, is determined to give voice to the true and authentic interpretation of African primitive art. His network and expertise are put to good use in promoting the ancient arts of Africa, making his pieces accessible to the public through worldwide exhibitions. By combining tradition and modernity, Glory Art First has positioned itself as a key player in the preservation and promotion of African primitive art, building a cultural bridge between Africa and the West. 

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