Brightening Up Nigeria’s Beauty Business

Published 2 months ago

Meet Abiola Ahmed, the CEO of a skincare, beauty and wellness brand.

Abiola Ahmed is an entrepreneur at the helm of Hush’D Makeover Limited, a renowned skincare and wellness brand. With a journey that began eight years ago as a talented makeup artist, she has risen to remarkable heights as a pioneer and innovator in the African skincare industry.

Driven by her customers’ admiration for her flawless skin and their curiosity about her skincare routine, Ahmed ventured into manufacturing skincare products. The persistent inquiries from her clients propelled her to share her knowledge and expertise on a commercial scale.

Recognizing the importance of continuous education and mastery of her craft, Ahmed pursued extensive training both locally and abroad. In her words, “My foray into skincare coincided with the Nigerian skincare revolution of 2014/2015. However, I wanted to distinguish myself and my brand. I sought education both at home and abroad.”

Her first educational experience took place during a skincare masterclass organized by a visiting expert from Los Angeles. This opportunity served as a catalyst for her transformation from producing organic skincare products to developing a comprehensive range of natural, premium-quality skincare solutions.

Today, Ahmed’s skincare product range boasts an impressive collection of 40 exotic and highly effective products. When asked to weigh in on the raging controversy in her industry regarding “natural” and “organic,” Ahmed says, “I try to avoid using these terms simply because what is considered natural may not necessarily be safe or sustainable, and the same goes for organic. However, my aim is to continue creating safe, healthy, and sustainable products.”

With a diverse customer base spanning all ages, genders, and complexions, she has successfully established a loyal following both domestically and internationally.

Expanding her entrepreneurial pursuits, Ahmed has strategically ventured into the spa industry, opening luxurious retreats in prime locations in Lagos, namely Lekki and Ikeja. These tranquil havens offer a sanctuary for the body and mind, providing a serene escape from the hustle and bustle of everyday life.

When asked what gives her impetus, Ahmed replies, “I just want to see people live their best lives and be confident in their skin.”

Not content with her accomplishments in the skincare and wellness sectors alone, Ahmed has also made her mark in the logistics and deliveries arena through her innovative company, 247 Delivery. With a global reach, this enterprise caters to worldwide package deliveries, further diversifying her business portfolio.

With a team of over 50 dedicated professionals, Ahmed leads by example, demonstrating her commitment to excellence and empowering her employees to deliver exceptional products and services to customers worldwide.

Beyond her entrepreneurial endeavors, Ahmed is a passionate supporter of foundations dedicated to women’s causes, particularly those focused on cancer education and treatment. Her philanthropic efforts embody her deep-rooted belief in giving back to the community and making a positive impact on society.

In a relatively short time, Ahmed has carved a prominent niche for herself within the Nigerian business ecosystem, earning widespread recognition and acclaim. Her relentless determination, razor-sharp

creativity, and unwavering commitment to quality have cemented her as a true visionary and trailblazer in the skincare, beauty, and wellness industry.

Ahmed continues to inspire and empower others through her remarkable journey and serves as a role model for aspiring entrepreneurs, demonstrating that with passion, expertise, and an unwavering drive, success knows no limits.

Eulogizing her virtues cannot do justice to the immense impact she has made and the boundless potential that lies ahead under her exceptional leadership.

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