For some consumers, coffee isn’t just a drink; it’s a part of life. Kivu Noir has emerged as a beacon of excellence, showcasing the richness of Rwandan coffee culture to the world.



Rooted in sustainability, community development, and uncompromised quality, Kivu Noir, founded in 2018 through Caferwa Ltd, is a leader in Rwanda’s coffee industry.



The company operates five coffee washing stations located in different regions in Rwanda: Nkora, Buliza, Shangi, Kigeme, and Cyebumba. These stations are strategically positioned in different microclimates, allowing Caferwa to grow coffee beans with distinct flavor profiles and contribute to the rich taste of Rwandan coffee.



In its earlier days, Caferwa focused on wholesale coffee exports, positioning it as a commodity to the global market. This business model was successful in many respects, but it left the local farmers vulnerable to global price fluctuations.



The launch of Kivu Noir changed everything. By roasting and packaging coffee locally, Caferwa didn’t just create a product – a brand was born, signaling a transformative shift towards value addition, sustainability, and direct consumer engagement. This transformation not only ensured better returns but also allowed Rwanda to showcase its coffee directly to global consumers.



Between 2020 and 2022, Arabica coffee prices fluctuated, driven by climate shifts and global production uncertainties. The Covid-19 pandemic worsened the situation with shipping delays and labor shortages, further increasing coffee commodity prices.


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="684" src="https://cms.forbesafrica.com/wp-content/uploads/2025/03/Kivu-Noir-Café-Kigali-Rwanda-1024x684.jpg" alt="" class="wp-image-64991" style="width:580px;height:auto" srcset="https://cms.forbesafrica.com/wp-content/uploads/2025/03/Kivu-Noir-Café-Kigali-Rwanda-1024x684.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2025/03/Kivu-Noir-Café-Kigali-Rwanda-300x200.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2025/03/Kivu-Noir-Café-Kigali-Rwanda-768x513.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2025/03/Kivu-Noir-Café-Kigali-Rwanda-1536x1025.jpg 1536w, https://cms.forbesafrica.com/wp-content/uploads/2025/03/Kivu-Noir-Café-Kigali-Rwanda.jpg 2000w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure></div>


For companies reliant on raw coffee exports, these fluctuations brought many challenges, however Caferwa adapted by shifting from green coffee exports to roasted coffee production. According to the company, in 2018, green coffee made up 90% of the company sales but, by 2023, this had dropped to 70%. Caferwa aims to strategically grow the sale of roasted coffee to account for 80% of its revenue by 2025-2026.



Behind Kivu Noir’s success are over 7,000 Rwandan farmers who do more than grow coffee; they shape its future. The company ensures fair pay, healthcare, and education for these farmers, making them true partners in the business.



The company’s focus on roasted coffee and direct consumer sales allows it to mitigate these price fluctuations by controlling every stage of production from growing and harvesting to roasting and packaging the final product, locally. And it shields farmers from the volatile swings of the global commodity market, creating a sustainable model for all.



Kivu Noir continues to grow its visibility on the global stage by offering consumers direct delivery through its website by shipping the commodity to coffee lovers around the world to enjoy.



The impact of the brand and its parent company, Caferwa, go beyond coffee. Through the Brewing Dreams project, the company is able to grow coffee communities through the sale of value-added products. On the national day of community service in Rwanda (Umuganda Day), all coffee sales from Kivu Noir’s cafés are donated to support educational and care initiatives, helping the families of its farmers and fostering community empowerment.



The initiative benefits farming communities by building nurseries and daycare schools at coffee washing stations; and it started with the Nkora region. In 2023, a school, built in collaboration with the Roy Everest Junior Foundation, celebrated its 10th anniversary. The expansion of this initiative



to other coffee washing stations is underway, beginning with Buliza, as part of Caferwa’s strategic plan to extend the project.



Kivu Noir has already established a strong presence in Kigali, with cafés in Kimihurura and Norrsken House. These cafes have become hubs for professionals, entrepreneurs, and tourists who go to enjoy a premium coffee experience in dynamic, community-driven environments. Each café showcases the brand’s commitment to quality and sustainability, offering consumers a taste of Rwanda’s finest coffee.



The brand’s expansion will continue with a new café opening in Zaria Court, Kigali’s latest urban development. These ambitions also extend internationally, with plans for a flagship café in Dubai, tapping into the UAE’s growing specialty coffee market.



Kivu Noir’s story is one of transformation, resilience, and excellence and is set to redefine Rwandan coffee, with a focus on value addition, maintaining sustainable relationships with farmers, and establishing its presence globally. This will gradually pave the way for Rwanda to become a leader in specialty coffee production worldwide.



As the brand continues to evolve, both locally and internationally, one value remains constant: a commitment to quality and sustainability.



Whether in Kigali or on the global stage, Kivu Noir is sharing Rwanda’s coffee story with the world, one cup at a time. With every sip, it connects people to Rwanda’s journey — a celebration of community, culture, and the power of doing things differently. 



For more information, please visit <a href="http://www.kivunoir.coffee">www.kivunoir.coffee</a>

Women sorters at Buliza Coffee Washing Station.

A Coffee Brand Driven By Community Empowerment And Connection

South African singer, Demi Lee Moore’s story feels like a breath of fresh air in the often-noisy music world.



For <a href="https://open.spotify.com/artist/2RJteaG1GUmH9lQVczVkpp">Demi Lee Moore</a>, music isn’t about chasing fame; it’s about genuine connection. Creating music fluently in English and Afrikaans, her music resonates with an audience so enthralled by her sound that she has over 200,000 monthly listeners on Spotify.



In addition to a stellar performance at the recent <a href="https://x.com/ForbesWomanAfri/status/1896997837814046946">FORBES WOMAN AFRICA</a> Leading Women Summit, Moore was Spotify Africa’s EQUAL<a href="https://open.spotify.com/genre/0JQ5DAqbMKFPw634sFwguI"> </a><a href="https://open.spotify.com/genre/0JQ5DAqbMKFPw634sFwguI">A</a>rtist for March – a global initiative that supports women’s music through education, inspiration and networking opportunities, showing the platform’s support for female artists all year round.



Q. How does your fluency in both English and Afrikaans enhance the depth of your music?



A. I believe it has allowed me to reach a larger number of people through my music. It has also opened a lot of doors and possibilities to work with other artists around the world. My love for our country has been a massive influence on my sound in Afrikaans.



Q. You have over 200,000 monthly listeners on Spotify. What’s been the most unexpected or powerful response you’ve received from a listener?



A. I have had many people come to me crying, telling me how my music inspired them, helped them through a difficult time or even helped them deal with the death of a loved one. It’s heartbreaking but so heartwarming as well.



To know that your music has changed someone’s life, even if it’s just as small as making someone’s day better, is the best thing you can ever hear. It makes it all worth it.


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="819" src="https://cms.forbesafrica.com/wp-content/uploads/2025/03/Secondary-Photo-Demi-Lee-More-Photo-by-Hendri-Viljoenl-1024x819.jpg" alt="" class="wp-image-64958" srcset="https://cms.forbesafrica.com/wp-content/uploads/2025/03/Secondary-Photo-Demi-Lee-More-Photo-by-Hendri-Viljoenl-1024x819.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2025/03/Secondary-Photo-Demi-Lee-More-Photo-by-Hendri-Viljoenl-300x240.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2025/03/Secondary-Photo-Demi-Lee-More-Photo-by-Hendri-Viljoenl-768x614.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2025/03/Secondary-Photo-Demi-Lee-More-Photo-by-Hendri-Viljoenl-1536x1229.jpg 1536w, https://cms.forbesafrica.com/wp-content/uploads/2025/03/Secondary-Photo-Demi-Lee-More-Photo-by-Hendri-Viljoenl-2048x1639.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption"> Photo by Hendri Viljoenl</figcaption></figure></div>


Q. In an industry where streaming and algorithms shape success, how do you balance staying true to your artistry while navigating the business side of music?



A. I strive to stay as authentic as possible. As an artist, your purpose is the most important part of your career. As soon as you stray away from who you are and the message you want people to hear, you not only lose yourself but your audience as well.



Q. Success is often measured in charts, awards and streams but what does success truly look like for you?



A. Success to me is happiness. Am I happy with what I am doing? Am I happy with how I am doing it? Am I making other people happy? That is how I measure my success.



Q. If you could collaborate with any female artist—past or present—to create an anthem for women’s empowerment, who would it be and what would the song be about?



A. I would love to <a href="https://open.spotify.com/artist/2RJteaG1GUmH9lQVczVkpp/featuring">collaborate</a> with CAM, a country artist from America. She is not only an incredible artist, she is also a fierce woman, a powerhouse when it comes to writing, and just a stunning human being. I think if we had to do a song together it would no doubt be a country song. I have had the opportunity to share a stage with her and it was incredible!



Q. In what ways have you contributed to breaking down barriers for women in the South African music scene, and how do you encourage other female artists to take control of their careers?



A. In a male-dominated industry, it’s very difficult to break through as a woman but I have found that perseverance and consistency are the key to success in this industry. I have always been a firm believer in the fact that you need to do the work if you want any sort of reward. I am always looking for new ways to broaden the experience for my listeners, whether it’s English country or Afrikaans pop. I don’t ever sit around and wait, I am always planning something and I believe that has been a massive part of my success in the music industry. Even if you are better, you will still have to work harder.



Q. Do you think female artists are expected to be role models? If so, how do you balance your artistic integrity with the industry’s demands?



A. I do believe there is a certain responsibility, especially as a female artist. If you are in a position of influence, you automatically become a role model to someone. You have little girls looking up to you and the pressure of always being on point can be a lot. That being said, I always try to stay true to who I am. I am always aware that somewhere, there is a little girl with the same dreams I had. My goal is to show that it is possible.



It’s clear that for Moore, success isn’t just about hitting certain numbers or winning awards; it’s about the simple stuff: being happy with <a href="https://open.spotify.com/prerelease/5nA18EtH54ypXuOOz2jAmA">her music</a>, creating it in a way that feels right and knowing it might actually touch someone’s life in a meaningful way.

Primary Photo Demi Lee Moore photo by Wilhem Botha

The Strategic Secret To An Enduring Appeal

The space industry is evolving rapidly, and companies that can make satellite operations simpler, more affordable, and more accessible are leading the way.



Remos Space Systems, a rising innovator in satellite communications technology, has just secured €1 million ($1.09 million) in funding to expand its groundbreaking solutions globally. The company develops software-based devices called modems, which help satellites talk to ground stations on Earth.



While the funding signals a major step for the company, at the heart of this expansion lies a vision deeply rooted in African heritage and a drive to make space technology more accessible worldwide.



A Vision Rooted in African Heritage



At the helm of Remos Space Systems is co-founder and CEO Dr Moses Browne Mwakyanjala, a Tanzanian-born engineer whose journey epitomizes the fusion of African heritage with cutting-edge technology.



After earning his Ph.D. in software-defined radio technology in Sweden, Dr Mwakyanjala co-founded Remos in 2021 with Thilini Aracchi and Petter Lindberg. Their mission: to transform satellite ground operations with cost-effective, scalable solutions.



For Dr Mwakyanjala, this endeavor is more than just business; it is a means to bridge technological gaps and cultivate partnerships that benefit both emerging and established space markets. As part of its global expansion, Remos is actively engaging with the African space ecosystem, aiming to provide high-quality, cost-efficient satellite communication solutions.



Rethinking Satellite Ground Operations



Satellite communications are evolving rapidly, but traditional ground stations remain expensive, complex, and difficult to scale. With thousands of new satellites expected to be launched in the next few years, the need for innovative solutions has never been greater.



Remos Space Systems is addressing this challenge by developing software-defined solutions that eliminate the rigidity of traditional hardware-based systems.



By replacing expensive hardware with software-driven alternatives, Remos is not just innovating in satellite ground operations – it is democratizing access to space technology.



Whether through its software modems, ready-to-deploy ground stations, or its comprehensive capacity-building package, the company is providing cost-effective tools that enable institutions to enter the space sector with minimal barriers.



Strategic Expansion and Global Market Impact



Remos’ growth strategy is not only about expanding its geographical footprint but also about driving sales through strategic collaborations and technological innovation. The company has already received recognition from the National Aeronautics and Space Administration (NASA) in its latest State-of-the-Art of Small Spacecraft Technology report, further validating its contributions to the industry.



Dr Mwakyanjala’s African heritage plays a key role in this expansion strategy. His deep understanding of the region’s challenges and opportunities positions Remos to tailor its offerings effectively, providing technological solutions that address local needs. By working closely with African nations, Remos aims to contribute not just to technological advancements but also to socioeconomic development through improved connectivity and data access.



A Future Powered by Innovation and Collaboration



The recent €1 million ($1.09 million) funding round underscores the confidence investors have in Remos’ vision. These funds will be directed toward scaling operations, enhancing product offerings, and strengthening the company’s market position globally.



For organizations in the satellite industry, Remos presents a compelling value proposition:



● Cost-Effectiveness: Software-defined solutions significantly reduce operational costs.



● Scalability: Flexible systems adapt to a wide range of satellite mission requirements.



● Future-Proofing: Compatibility with evolving satellite technologies safeguards investments against obsolescence.



As the demand for efficient and affordable satellite communication solutions continues to grow, Remos is well-positioned to lead the charge. The company’s trajectory from a startup to a global player in space communications is a testament to innovation, strategic foresight, and the power of cross-continental collaboration.



Remos Space Systems is not just shaping the future of satellite communications; it is building bridges between continents, fostering global connectivity, and setting new benchmarks for accessibility in the space industry. For more information on Remos Space Systems, visit remosspace.com. The company will also be sponsoring the upcoming NewSpace Africa Conference 2025 in Cairo, Egypt, from April 21-24, 2025, providing an opportunity for stakeholders to engage and explore its cutting-edge solutions firsthand.

Co-founders (from L to R- Dr. Moses and Petter) 1

Shaping The Future Of Satellite Communications With Scalable Ground Station Solutions

The telecommunications sector has taken a giant leap. It has enabled all sectors of the economy to experience dynamic growth. The sector’s Midas touch has been on oil and gas, manufacturing, agriculture, media and publishing, real estate and hospitality, among others. And they have turned gold. The power of telecom has touched all parts of the Nigerian economy.



<a href="https://cms.forbesafrica.com/wp-content/uploads/2025/03/Telcoa.pdf">Download the full report here</a>



<div data-wp-interactive="core/file" class="wp-block-file aligncenter"><object data-wp-bind--hidden="!state.hasPdfPreview" hidden class="wp-block-file__embed" data="https://cms.forbesafrica.com/wp-content/uploads/2025/03/Telcoa.pdf" type="application/pdf" style="width:100%;height:600px" aria-label="Embed of Telco."></object><a id="wp-block-file--media-c648e3c1-1395-4325-827b-bdaad359476b" href="https://cms.forbesafrica.com/wp-content/uploads/2025/03/Telcoa.pdf">Telco</a><a href="https://cms.forbesafrica.com/wp-content/uploads/2025/03/Telcoa.pdf" class="wp-block-file__button wp-element-button" download aria-describedby="wp-block-file--media-c648e3c1-1395-4325-827b-bdaad359476b">Download</a></div>



For instance, the telecom sector is not only a fundamental part of Nigeria’s infrastructure but also a key enabler of economic development. Data and mobile devices have become ubiquitous. Mobile devices are essential tools for millions of Nigerians. Mobile devices allow Nigerians to be connected, anywhere, everywhere, giving them access to the internet, throwing up opportunities to engage in e-commerce and digital financial services. Mobile money is thriving. Through telecom, millions of unbanked Nigerians are banked. E-commerce platforms have risen. The digital economy is sprouting, giving the economy an elixir. It has solidified the sector’s contribution to Nigeria’s economic growth.



Nigeria has recorded a steady increase in mobile phone users since 2001 when technology touched our land. Data and voice subscriptions have ballooned. The tele-density has soared. Nigeria has one of the highest mobile penetration rates in Africa. The Average Revenue Per User has swollen, and Custimer Lifetime Value is climbing. The standards of operations have improved. The sector has evolved into one of the most significant contributors to the country’s economy, playing a pivotal role in driving growth, job creation, and technological advancement. Over two decades, the sector has witnessed remarkable transformation, driven by the advent of mobile technology and market liberalization.



Nigeria is one of the largest telecommunications markets in Africa. The Nigerian Communications Commission (NCC) reported that the sector contributed over 14% to the nation’s GDP in 2024. It provides jobs for millions: network engineers, customer service personnel, mobile handset manufacturing, mobile banking and digital services. These are some of the keystones. Outside of these, the sector has expanded the economy. It has enhanced access to information and communication technologies, healthcare, and business, governance, government services, digital identification, voter registration and e-health initiatives.



These areas have become more accessible through mobile devices. The expansion of broadband internet, particularly 4G and 5G technologies, has helped transform education and manufacturing, enabling Nigeria to leapfrog technological development. While the market is embracing data usage, subscribers are demanding high-speed internet services. However, there is infrastructure deficit. The telecom players have continued to invest in network infrastructure. Fibre optic cables are rolling out. The network coverage is expanding across Nigeria.



On the one hand, the internet access might not be as active in rural areas, but the telecom players are expanding the network in some parts of the country. Network congestion and quality of service remain a concern. These challenges are on the radar of the telecom players and the regulatory body. With the right policies, investments, and a focus on innovation, the sector is Nigeria’s catalyst, opening the economy to the digital age.



Over 20 years, telecoms have become second nature to Nigerians. Millions of Nigerians are glued to their mobile devices. They cannot live without using the device. They have become addicted to technology, and it has given their dreams wings. This edition of FORBES AFRICA’s supplement on Nigeria’s telecom titans uncovers the story of CEOs who are leading the change. These key players are moving the needle. They are ensuring the sector remains grounded. They give Nigeria and Nigerians the ability to be technology-compliant. The supplement celebrates the change-makers who are enabling Nigerians to improve relationships. Meet these key players in Nigeria&#8217;s burgeoning telecom sector and their contributions to the country’s GDP.

Telco (2)

Onwards And Upwards: Nigeria’s Growing Telecoms Sector

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Mastercard: She is Priceless

This year’s Move Afrika Tour expands from East to West Africa, pioneering the music touring circuit for international artists, employing 90% local crews in Kigali and Lagos, generating economic investments to strengthen Africa’s healthcare systems.



Global Citizen’s Move Afrika tour has come to Lagos, Nigeria for the first time, with an evening of music and citizen-led advocacy, headlined by EGOT-winning, critically acclaimed, multiplatinum artist and producer John Legend. Move Afrika: Lagos was hosted by media personality Ebuka Obi-Uchendu and featured performances by Simi and DJ Consequence, back dropped by creative work from local designers and artisans. This was the second instalment of Move Afrika, an initiative to pioneer the pan-African music touring circuit for international artists.



John Legend gave the sold out Lagos show an incredible headline performance, which featured some of his greatest hits, including Ordinary People, PDA, Green Light, All of Me and Refuge, where he was joined on stage by Simi.



“It’s been too long, I’ve missed you all,” he said. “We’re thankful to Global Citizen and Move Afrika for bringing us back here. We belong together, Lagos. I’m so happy we’re together tonight.”



Throughout the set, he wore outfits by local designers Eleven Sixteen and Orange Culture, as well as a backstage look by Emmy Kasbit. The backing vocalists also wore local designers Elexiay and Wanni Fuga.



“Adding a second location to the Move Afrika tour this year is a major step in the direction of establishing the pan-continental music touring circuit that both international and local artists will leverage for years to come. It’s this kind of incremental growth by which, year after year, we’ll continue pioneering and pushing our vision towards reality,” says Hugh Evans, Co-Founder &amp; CEO, Global Citizen.



“Nigeria has an incredibly rich musical heritage, a well-established local entertainment industry, and a cultural influence that reverberates right across the globe. We are honored to have added Nigeria to the Move Afrika tour, and look forward to returning for the years to come.”



Launched in 2023, Move Afrika is a long-term effort to pioneer the international music touring circuit throughout the continent of Africa, with a dedicated focus on driving economic investment, expanding infrastructure and building local capacity within host cities, creating local jobs, generating skill training and youth entrepreneurship opportunities, and showcasing the best of African creative talent to the world.



Additionally, international advocacy organization Global Citizen is leveraging this year’s Move Afrika tour to drive a citizen-led advocacy campaign focused on strengthening health systems across Africa.



During pre-show activations in both Kigali and Lagos, where participants earned free show tickets, Global Citizen urged African nations to increase domestic health financing, prioritize primary care and sexual and reproductive health and rights, boost global investments in health resilience, and alleviate financial burdens on nations to strengthen public health.



This year, Move Afrika took groundbreaking steps by delivering world-class shows working with both local Nigerian and Rwandan crews. Move Afrika: Lagos was delivered with 90% local crew, and more than 95% local equipment, demonstrating Nigeria’s continent-leading role in delivering world class productions.



Local vendors who partnered with Global Citizen to make Move Afrika: Lagos possible included Sole Empire, Pro Audio Nigeria, ITMS Limited, Cytech World Communication, Equally Diverse Solutions Ltd., Massive Dynamics, Event Design Studio, IDCL NG, The Greenroom Nigeria and Purple Fire.



As the first stop on the tour just a few days ago in Rwanda, Move Afrika: Kigali increased its local crew from 75% in 2023 to 90% this year, significantly increased locally-sourced technical production, saw local crew members working alongside international technical teams to stage the show, and showcased Rwandan creative excellence through the work of local artisans, including members of the Nyamirambo Women’s Center, who crafted traditional Agaseke peace baskets to complete the dynamic set design.



In the lead up to the Move Afrika show, Global Citizen hosted the Stride for HER Rights Maternal Healthcare Walkathon, in partnership with the Lagos State Government, the Lagos Ministry of Health, and the Ministry of Tourism, across Lagos’s iconic Lekki-Ikoyi Link Bridge. The walkathon saw thousands of Global Citizens, leaders from civil society and government representatives from across the region participate, including Women at Risk International Foundation (WARIF), Wellbeing Foundation Africa (WBFA), Nigerian Solidarity Support Fund (NSSF), and HelpMum, with all groups calling for enhanced maternal and child healthcare services nationwide.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="671" src="https://cms.forbesafrica.com/wp-content/uploads/2025/02/GC-Move-Afrika-Lagos-Pic2-1024x671.jpg" alt="" class="wp-image-64795" srcset="https://cms.forbesafrica.com/wp-content/uploads/2025/02/GC-Move-Afrika-Lagos-Pic2-1024x671.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2025/02/GC-Move-Afrika-Lagos-Pic2-300x197.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2025/02/GC-Move-Afrika-Lagos-Pic2-768x504.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2025/02/GC-Move-Afrika-Lagos-Pic2-1536x1007.jpg 1536w, https://cms.forbesafrica.com/wp-content/uploads/2025/02/GC-Move-Afrika-Lagos-Pic2-2048x1343.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption"> Simi performs onstage during Global Citizen Move Afrika: Lagos at The Palms on February 25, 2025 in Lagos, Nigeria. (Photo by Jemal Countess/Getty Images for Global Citizen)</figcaption></figure>



The advocacy event amplified awareness of the vital role of community health workers, calling for increased healthcare funding towards sexual reproductive health rights, and championing the need for equitable access to maternal and neonatal healthcare services across Nigeria. Those who completed the walk earned tickets to Move Afrika: Lagos.



Earlier in Kigali, over a thousand Rwandans joined Global Citizen for the Together for a Healthier Community initiative, focusing on women’s and youth health, in partnership with the Ministry of Health, Rwanda Biomedical Center, Imbuto Foundation, and Kimisagara Youth Center.



The event featured a mobile health clinic offering free sexual and reproductive healthcare, education, and community activities to raise awareness and improve access to services. Local musician Plantini performed, and Dr Yvan Butera, the Rwandan Minister of State for Health, gave a keynote address. The initiative aimed to address healthcare access barriers like distance, cost, and lack of awareness. Participants who attended the day’s event had the chance to earn free tickets to Move Afrika: Kigali.



To coincide with Move Afrika: Lagos, the Music Economy Development Initiative (MEDI) was launched to bring together a diverse coalition with the goal of unlocking the economic potential of music across Africa and beyond. MEDI will serve as the definitive source of research and data, highlighting the global economic potential of music, while fostering partnerships that drive policy reform, investment, and collaboration.



The initiative’s launch coincided with the inaugural Music Policy Assembly in Lagos, Nigeria, taking place the day prior to the Move Afrika event. The assembly brought together experts from across the continent to discuss crucial topics such as copyright, live music, and investment. Additionally, the assembly hosted the unveiling of MEDI’s first position paper, ‘We Need Tracks Before We Have Trains,’ co-authored by former Chief Economist of Spotify, Will Page.



Partners of Move Afrika include pgLang, Glenfiddich and Pepsi. Global Citizen’s support includes leading media companies like Bella Naija, City Radio, Eagle Production, EIB Network, News Central TV, TV Continental, Radio Flash, Royal FM, Upscale Media and Vanguard Media.



The 2025 edition of Move Afrika builds on Global Citizen’s previous campaigns and events across Africa, including the 2023 edition of Move Afrika: Rwanda, headlined by Kendrick Lamar; Global Citizen Festival: Mandela 100, which featured Beyoncé, Jay-Z, Ed Sheeran, Usher, Eddie Vedder, and Chris Martin of Coldplay in Johannesburg, South Africa, in 2018; Global Citizen Live: Lagos, with performances by Davido, Femi Kuti, and Tiwa Savage at Fela Kuti’s New Afrika Shrine in 2021; and Global Citizen Festival: Accra, which brought Usher, SZA, Stormzy, and TEMS to the Black Star Square in 2022.

Global Citizen Move Afrika: Lagos

Move Afrika: Driving Economic Growth And More Through Africa’s Entertainment Scene

The South African National Petroleum Company (SANPC), a state-owned entity, has officially debuted, marking the beginning of a new chapter in South Africa’s energy transformation journey.



At the helm of the transformation at the South African National Petroleum Company (SANPC) is CEO Godfrey Moagi, recently named the only South African on the African Energy Chamber’s (AEC) ‘Top 40 Movers and Shakers to Watch in 2025’.



The AEC’s annual list celebrates leaders who exemplify innovation, strategic vision, and tangible impact in Africa’s energy sector. Moagi’s inclusion reflects his alignment with the AEC’s core pillars: energy security, investment mobilization, and local empowerment.



“The Top 40 list recognizes those driving Africa’s energy future through collaboration and transformative policies,” says NJ Ayuk, Executive Chairman of the AEC.



The SANPC’s debut at Africa Energy Week (AEW) 2024, held from November 4-8 in Cape Town, South Africa, marked the first leg of the company’s Investor Roadshow Program, where it presented its vision to stakeholders across Africa, the Middle East, and Europe. The roadshow serves as a platform for forging strategic partnerships, promoting SANPC’s role in energy security, and positioning the company as a leader in Africa’s energy sector.


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The SANPC merges three key historical entities in the industry: iGas, PetroSA, and the Strategic Fuel Fund (SFF). The merger, a strategic decision designed to unify and streamline South Africa’s energy resources, brings together vital infrastructure, expertise, and market opportunities under one roof.



Moagi stresses that the consolidation will eliminate inefficiencies, optimize ZAR1.5 billion ($81 million) in operational synergies, and unlock a ZAR95 billion ($5.15 billion) market opportunity critical for sustainable growth in an increasingly competitive global energy market.



At AEW 2024, the SANPC hosted a networking stakeholder breakfast session with Gwede Mantashe, Minister of Mineral and Petroleum Resources, affirming the company’s mandate.



“SANPC represents a new era for South Africa&#8217;s energy landscape,” he said. “To improve operational efficiency within the Central Energy Fund (CEF) value chain and deliver shareholder value, we sought to minimize duplications that inhibit the group from being a catalyst to reigniting the South African economy.”



South Africa faces significant energy security threats due to reliance on imports and reduced refining capacity. With imports already covering 65% of refined fuel needs, a figure projected to cost the economy ZAR170 to ZAR174 billion ($9.2 to $9.4 billion) annually by 2025, SANPC is prioritizing local infrastructure to stabilize supply chains. The country’s refining capacity plummeted from 80% in 2010 to 35% in 2022, driven by aging infrastructure and underinvestment.



One of SANPC’s flagship projects under evaluation is the revitalization of the Gas-to-Liquids (GTL) refinery in Mossel Bay–a town in the Western Cape province–a legacy asset currently non-operational due to feedstock shortages. The company is also assessing opportunities to convert shuttered refineries like Sapref into integrated petrochemical hubs, aligning with global trends to diversify into chemicals and offset volatile fuel margins.



Guided by the SANPC Bill, which empowers the company to streamline regulations and centralize import controls, SANPC aims to reverse import dependency. The bill proposes tying fuel pricing to local refining costs, disincentivizing profit-driven import substitution by international oil companies.



Moagi’s regional vision aligns with the AEC’s emphasis on cross-border collaboration to address Africa’s energy deficits. At AEW 2024, he championed partnerships with Namibia in the shared Orange Basin, where joint development of offshore gas resources could benefit both nations.



“By working together, we can close SADC’s [Southern African Development Community] projected 70% refining deficit by 2030 and create a unified, resilient energy sector,” Moagi remarked.



Globally, SANPC is leveraging partnerships with industry leaders like Petrobras to harness deepwater expertise while adhering to the AEC’s call for local capacity-building.



“We look to Petrobras’s approach as a model for how we can harness South Africa’s offshore resources, especially in the Orange Basin,” Moagi noted.



In the wake of evolving global megatrends, SANPC will operate in an increasingly volatile, unpredictable, and disrupted world. South Africa’s fragile economy, with its urgent need for state-owned enterprises (SOEs) to drive infrastructure and industrial growth, underscores SANPC’s role as a catalyst for structural reform along the energy value chain.



“We are open to learning from global leaders, but our primary goal is to create a sector that serves South Africa’s people and strengthens our economy,” Moagi emphasized.



In May 2025, SANPC will participate in the Invest in African Energy (IAE) Forum in Paris, where Moagi will engage with global investors under the theme: ‘Pioneering Africa’s Energy Boom: Strategic Investment for Maximum Returns’.



“We are working toward a future where Africa is a net energy exporter, and SANPC is at the forefront of this transformation,” Moagi concludes.



As SANPC advances an integrated energy future, it will address South Africa’s energy challenges, foster regional growth, and solidify its place as a cornerstone of Africa’s energy renaissance.

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South Africa Ready To Advance Its Integrated Energy Future

Mastercard

In conversation with Amnah Ajmal, Executive Vice President, Market Development, Mastercard EEMEA

The Africa international film festival (Afriff) has evolved from its inaugural edition in 2010 into a globally acclaimed event, transcending the traditional boundaries of film festivals.  



From the initial gathering in Port Harcourt, Rivers State, Southern Nigeria, to its 13th edition in Lagos, Nigeria’s largest city, the Africa International Film Festival (AFRIFF) has grown into a world-class showcase.&nbsp;



At the heart of AFRIFF’s mission is its commitment to training and capacity building. Through workshops, masterclasses, and training programs, the festival empowers aspiring filmmakers and industry professionals, fostering an environment where talent can flourish.&nbsp;&nbsp;



The organization’s emphasis on original African content has played a pivotal role in shaping indigenous storytelling, bridging the gap between local narratives and global recognition.&nbsp;



Chioma Ude, AFRIFF’s visionary founder, arms, “By identifying ourselves as cultural wealth, we acknowledge that we are a group of very creative people, dominated by the youth. Globally, we’ve been recognized for our immense creativity, and we must intentionally harness this to achieve global prosperity”.&nbsp;



From Local to Global: Bridging Gaps and Making History&nbsp;&nbsp;



AFRIFF’s influence reached new heights with the African premiere of Black Panther: Wakanda Forever. Hosting this milestone event in Nigeria not only symbolized the bridging of gaps between global fi lm industries but also demonstrated AFRIFF’s pivotal role in launching groundbreaking African films on the international stage.&nbsp;



Ryan Coogler, the director of Black Panther, headlined an AFRIFF Filmmaking Masterclass in 2022, underscoring the festival’s role in shaping global perspectives on African filmmaking. Additionally, actor Sope Aluko debuted her first short film, Chidera, at the 2023 edition under her production company, SopeBoxProductions, further highlighting AFRIFF’s role in nurturing talent from concept to realization.&nbsp;



Strategic Partnerships: Strengthening Impact, Expanding Reach&nbsp;&nbsp;



AFRIFF’s success is amplified through strategic partnerships with entities like the Lagos State government and the Bank of Industry (BOI). These collaborations have enabled the festival to expand its reach, access vital resources, and significantly impact the African fi lm industry. The support from Lagos State, a cultural hub, provides critical infrastructure and logistical backing for AFRIFF’s events.&nbsp;



Ude underscores the value of such partnerships. “As much as we want international investors, I would love to see Africa investing in its own talent—and yes, we are seeing that happen.”&nbsp;



International participants resonate with this sentiment. Anderson Jesus, a Brazilian producer and director, expresses his joy in participating in the event, noting the high-quality films emerging from Nigeria.&nbsp;



“This is my first time at AFRIFF, and it’s been a wonderful experience. The festival showcases incredible talent, and Nigeria’s fi lm production is really impressive. The visibility that these films are getting is crucial,” he says.&nbsp;



Uchenna ‘Conphidance’ Echeazu, a Nigerian-American actor and producer, shares his enthusiasm and adds that “AFRIFF has been a wonderful, informative, and inspirational experience, providing opportunities to network with like-minded individuals committed to advancing African creativity”.&nbsp;

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Elevating Indigenous Stories From Cultural Wealth To Global Prosperity 

Obadare Peter Adewale, the founder of Digital Encode Limited, believes that inclusion and collaboration are key as the African continent navigates its digital future. 



In a dimly lit room in Lagos, Nigeria, twenty two years ago, a young tech enthusiast was hunched over his computer, captivated not by gaming or social media, but by the boundless—and often challenging—digital frontier. Obadare Adewale, starting out in Information Technology at that time, was driven by a singular vision – to make the internet a safer place.



The rise of cyber threats that haunted businesses, financial institutions, and even ordinary individuals ignited something profound in Adewale. He imagined a world where digital safety was not a luxury but a fundamental right, and that vision became the blueprint for his future.



Fast forward to today and Adewale is no longer that lone tech enthusiast. He’s now a cybersecurity heavyweight, the founder and Chief Visionary Officer of Digital Encode Limited, and Nigeria’s first Professor of Practice in Cybersecurity.



His influence has grown across continents, with a portfolio spanning over 58 professional certifications, and an impact that’s felt in Nigeria’s public and private sectors alike. Adewale’s company’s work reaches over half of Nigeria’s financial institutions, fortifying their defenses against an increasingly complex web of digital threats. His journey to becoming a global thought leader is rooted in his ethos of continuous learning and knowledge-sharing.



“Knowledge doesn’t come to you — you have to seek it out,” he says.



This commitment to self-improvement has driven him to master fields as vast as data privacy, data protection, vulnerability management, penetration testing and cybersecurity compliance.



Through these areas, he’s honed not only his technical skills but also his ability to translate cybersecurity’s complex language into narratives that resonate with business executives, government officials, and everyday people.



But it’s not just about technical expertise.



Adewale understands that cybersecurity is as much a social commitment as a technological one. As such, he champions cybersecurity awareness for vulnerable communities, striving to close the digital divide and make online safety accessible to all.



His work extends to advising government bodies, such as the Central Bank of Nigeria, Lagos State Government’s Cybersecurity initiative and the Nigeria Data Protection Commission, where he helps shape policies that protect individuals and strengthen the nation’s digital backbone.



Adewale sees a future where cybersecurity and emerging technologies like AI and blockchain converge to redefine security and compliance standards. For him, these aren’t just tools but essential components in building a resilient digital infrastructure.



“Data privacy concerns will only grow,” he predicts, adding “and collaboration between Artificial Intelligence and cybersecurity experts will be crucial.”



His words are both a forecast and a call to action, urging leaders to embrace innovation while safeguarding personal rights and ethical principles.



In an age where digital threats seem relentless, Adewale offers sage advice to individuals and organizations striving to enhance their cybersecurity posture.



“Utilize strategic tools such as SWOT analysis and cybersecurity intelligence quotient.



“Ask critical questions: Are we doing the right things? Are we doing them the right way? Are we getting them done well?”



This introspective approach has proven invaluable for many organizations seeking to fortify their defenses against cyberattacks.



Moreover, Adewale emphasizes the importance of collaboration among cybersecurity professionals, policymakers, and business leaders. He advocates for workshops and roundtable discussions that foster open dialogue, enabling all stakeholders to share insights and challenges.



“Tailored communication is essential,” he notes, stressing the need for cybersecurity experts to present their findings in clear, relatable terms.



As he reflects on his journey, he envisions a legacy rooted in advocacy, innovation, and collaboration.



“I hope to be remembered for raising significant awareness about cybersecurity risks and best practices. My goal is to create a safer digital environment for everyone, and I believe that through education and collaboration, we can achieve that,” Adewale says.



‘’My legacy will be defined by a commitment to education, policy influence, innovation, and ethical leadership in cybersecurity, with far-reaching benefits for Nigeria, Africa, and the world.’’

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Behind The Firewall: The Quest For Digital Safety

Samuel Saba is the Chairman of Infinity Group, a real estate development group that is headquartered out of Dubai, with significant investments in Zanzibar, Tanzania.



The Infinity Group, which currently employs more than 1,000 people, internationally, has crossed a Gross Development Value (GDV) of $430 million with its existing pipeline of real estate projects.



As with the group, Samuel Saba is also the Chairman of Infinity Foundation, which, aside from sponsoring various organizations, has also directly committed approximately $4 million to the repainting of Stone Town in Zanzibar. The initiative was inaugurated by H.E, the President of Zanzibar and Chairman of The Revolutionary Council, Hussein Ali Mwinyi.


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Infinity Group, under Saba’s leadership, has sought to diversify its business interest outside of the Middle East, and into the East African market, particularly in Zanzibar, a country that has seen tremendous growth in international visitors – of over 182% in the last four years.



It has been attributed to the value for money found in Zanzibar, as well as significant investment from the government in public infrastructure, a friendly business environment, beautiful beaches, and a hospitable population.



To date, Infinity Group has launched several projects on the island, the largest of which is a mega-development in Nungwi called the Anantara Zanzibar Resort &amp; Residences, which is being developed by one of its subsidiaries, Infinity Developments. Anantara Zanzibar Resort &amp; Residences has a GDV of over $206 million, and has been attracting widespread international recognition, and investment from various demographics, particularly the Middle Eastern and European clientele.


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“We are proud to be developing what is set to be the most luxurious resort on the island when we open our doors to visitors in 2027,” Saba said.



Infinity has also chosen to invest in cultural tourism and its preservation on the island by investing over $12,000,000 in the renovation, restoration, and preservation of various museums, gardens, and public spaces in Stone Town, a UNESCO World Heritage Site.



Construction for several of these projects have already taken place, and completion is expected by mid-year 2025. One of the projects located in Stone Town is known as the Old Fort.



The group has no plans of slowing down and, in a short amount of time, has the current title of being the largest private developer on the island, with an existing portfolio of about 9 projects. It will be exciting to see what other investments and initiatives are yet to come.



A wide variety of investors from all over the world have been flocking to invest in Zanzibar, and the future looks very bright for the island nation, known for its warm climate, and crystal blue beaches. The future of Zanzibar is being built today – one that Zanzibaris, Tanzanians and visitors will all come to enjoy.



For more info, please visit <a href="https://saba.ae/">www.saba.ae</a>; <a href="https://anantarazanzibar.com/">www.anantarazanzibar.com </a>or <a href="https://infinitydevelopments.ae/">www.infinitydevelopments.ae</a>.

Master plan

Redefining Luxury Hospitality In Zanzibar

Over 200 business leaders, innovators, and tastemakers came together for a celebration, away from their usual routines, at The Blue Party, an invite-only gathering recently hosted by Johnnie Walker Blue Label in Kisumu, Kenya. It marked a pivotal moment in the city’s growing reputation as a hub for premium experiences.



Held at Kisumu Yacht Club, a members-only sailing club on the serene shores of Lake Victoria, The Blue Party delivered a blend of sophistication and luxury against a breathtaking lakeside backdrop.



Showers of rain did not dampen the spirit of the guests who enjoyed a memorable whisky-tasting experience, where Johnnie Walker Blue Label’s rich, refined flavors were paired with gourmet delicacies. The blend of high-end offerings and scenic beauty created an evening that those in attendance will cherish for years to come.



The event also emphasized the exclusivity of the brand, which is known as a luxury symbol in the world of whisky. Introduced in 1992, Blue Label represents the apex of craftsmanship, made from the rarest and finest casks. With only one in 10,000 casks selected for blending, the brand epitomizes rarity and precision.


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Over the years, Blue Label has solidified its place in the luxury market, offering a taste that is unparalleled in complexity and smoothness. As among Johnnie Walker’s top-tier offering, it stands as a testament to the artistry and precision behind every bottle, appealing to those who require only the best.



The choice of venue reflected its aesthetic sensibility and exclusivity, while also highlighting Kisumu’s emergence as a vibrant city, growing in allure as a host for premier celebrations. As Kenya’s third-largest city, Kisumu has witnessed significant growth fueled by infrastructure development, trade, and investment, including the expansion of Kisumu International Airport and Kisumu Port, which have enhanced connectivity and trade opportunities, and positioned the city as a gateway to the western Kenya region and neighboring countries.



Kisumu’s transformation has been further boosted by its strategic location on the shores of Lake Victoria, one of Africa’s largest lakes, which adds an extra layer of allure for both local and international visitors. The city’s dynamic blend of heritage, tourism, and business growth makes it an ideal setting for a luxury brand like Johnnie Walker Blue Label, whose image aligns perfectly with Kisumu’s evolving identity as a center for premium experiences.



Moreover, hosting such a showcase in Kisumu reflects a broader trend of decentralizing luxury experiences from traditional urban centers such as Nairobi. This acknowledges the potential of emerging cities and their ability to cater to and attract an affluent clientele, a move that aligns with the brand’s vision of inclusivity within exclusivity



The Blue Party, held in November, was perfectly timed to usher in the festive season. Beginning at 5pm, the event transitioned seamlessly from a productive workday to an evening of relaxation. The highlight of the night was a private auction featuring premium collections, including the coveted Blue Label King George V. Friendly yet competitive bidding heightened the excitement, with clinking glasses punctuating each winning bid. Remarkably, the evening saw the sale of 150 bottles of Blue Label, an impressive indicator of the region’s growing affinity for premium indulgences.



Entertainment was another standout element. Guests enjoyed performances by the renowned Sauti Band, a Kenyan musical group known for their unique blend of Afro-pop, R&amp;B, and traditional Kenyan music, followed by DJs Gilmore and Skratch, well-known for their eclectic mixes and ability to blend various genres seamlessly, keeping the dance floor alive late into the night.



The entertainment created a lively contrast to the otherwise intimate and sophisticated tone of the evening, reflecting the versatility of Johnnie Walker Blue Label &#8211; sophistication blended with spirited celebration.



Luxury events in Kenya are on the rise, reflecting a broader shift in consumer behavior as more individuals seek premium experiences. This trend is not just about high-end products but also about curated, exclusive events that offer immersive experiences. As disposable incomes grow and the middle class becomes more affluent, there is an increasing demand for premium goods and experiences among Kenyan consumers.



Johnnie Walker Blue Label is at the forefront of this movement, offering an experience that goes beyond just whisky to create lasting memories. Illustrating this, besides The Blue Party, the brand hosted two other notable events this year; the “Blue Experience” at Kisumu’s Acacia Premier Hotel and the “Blue42 Dhow Experience” in Mombasa.



The Blue Experience welcomed over 170 guests from Kisumu and the surrounding region. Attendees enjoyed guided tastings that explored Blue Label’s unique flavor profile while networking with industry leaders and fellow enthusiasts. The setting offered an ideal blend of luxury and local flair, reinforcing the brand’s commitment to creating meaningful experiences for its patrons.



Meanwhile, the Blue42 Dhow Experience in Mombasa celebrated the art of fine living. A collaboration with Don Julio 1942 tequila, this soiree treated guests to an elegant evening aboard a dhow, where the flavors of two world-class spirits converged. Against the backdrop of Kenya’s coastline, guests savored unforgettable moments under the stars, encapsulating the essence of luxury as an immersive experience.



For Johnnie Walker Blue Label, these events are more than just a celebration of fine whisky but a testament to the brand’s ongoing legacy of excellence and role in shaping Kenya’s luxury landscape.



Alvin Mbugua, the General Manager of Spirits East Africa at East Africa Breweries Limited (EABL), emphasized this ethos, saying, “Johnnie Walker Blue Label is not just about whisky; it is about creating an experience that speaks to those who seek quality and refinement in every aspect of their lives. Through all our exclusive and well curated occasions, we are thrilled to continue offering our guests an unforgettable experience”.



As Johnnie Walker Blue Label continues to expand its presence in Kenya, it is clear that the brand’s focus on luxury, exclusivity, and craftsmanship is not just a statement but a way of life. From lakeside gatherings to coastal soirées, the Blue Label experience goes beyond whisky.



By delivering unparalleled experiences that resonate with its clientele’s evolving tastes, Johnnie Walker Blue Label is not only raising the bar for luxury in Kenya but also cementing its legacy as a symbol of timeless excellence.



These events–partnerships of creativity, precision, and indulgence–demonstrate how luxury brands can connect with audiences on a deeper level. They provide an aspirational blueprint for redefining what it means to live and celebrate, exceptionally.

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Celebrating Premium Whisky With Exclusive Experiences Across Kenya

In 2026, CRDB Bank will celebrate three decades of operations in Tanzania, having originated from the cooperative movement in the late 1960s, shortly after Tanzania’s liberation from colonial rule and during the formative years of economic liberalization.&nbsp;



At the heart of CRDB’s evolution — from a cooperative rural development bank to a dynamic financial services provider — is the bank’s innate desire to transform lives. CRDB Bank has been vocal about its purpose to improve livelihoods and deliver sustainable impact. “Our vision is to transform lives and develop economies to their fullest potential,” explains Group CEO Abdulmajid Nsekela, who has led the bank since late 2018.&nbsp;



“We see ourselves as agents of change and have committed to investing our resources in developing disruptive solutions to unlock socio-economic value for our stakeholders,” Nsekela adds.&nbsp;



Aspiration to foster Innovation and Financial Inclusion in East Africa&nbsp;



Leveraging digital innovation, the bank is expanding its customer base through mobile banking and web-based applications, with a special focus on underserved segments, including women and youth. “Women play a crucial role in the economic transformation of many countries, yet they often lack access to finance,” Nsekela says.&nbsp;



Through initiatives like the Women Entrepreneurs Finance Initiative, the bank is helping women-led SMEs in Tanzania and Burundi access financing. “We also offer women-specific products, such as the Malkia account, tailored to the needs of modern women with consistent incomes,” explains Nsekela.&nbsp;



“Our strategic pillars focus on solidifying our market position, driving business growth, ensuring sustainability, and laying strong foundations for future growth,” explains Leo Ndimbo, CRDB’s Director of Business Transformation.&nbsp;



Financing Key Infrastructure Projects&nbsp;



As Tanzania progresses with infrastructure development, CRDB Bank has played an integral role, participating in nearly all major infrastructure projects, including the Standard Gauge Railway (SGR), the Nyerere Hydropower Project, and the expansion of Julius Nyerere International Airport (JNIA). Nsekela emphasizes this as a demonstration of CRDB’s commitment to economic transformation in its markets.&nbsp;&nbsp;



Deepening Access Through Robust Distribution&nbsp;



A major factor behind CRDB’s financial success over the past five years has been its strong market presence. During this period, the bank has heavily invested in enhancing its distribution, focusing on alternative banking channels.&nbsp;



The SimBanking platform has significantly reshaped how customers interact with the bank, facilitating an average of 70 million transactions every month. As of June 2024, 1.46 million accounts transacted on the platform, moving over TZS5.98 trillion ($2.22 billion), which reflects high utilization among retail customers. Additionally, through partnerships with mobile money platforms, the bank was able to extend micro credit to over 11 million Tanzanians as of June 2024.&nbsp;



Leveraging Technology to Drive Growth&nbsp;



A critical aspect of CRDB Bank’s digital transformation has been the digitization of customer journeys. The bank has adopted a robust Know Your Customer (KYC) framework that allows customers to open accounts via mobile phones. “We have seen a tremendous growth in customer numbers because of this and this fits perfectly into our long-term growth strategy,” says Ndimbo.&nbsp;&nbsp;&nbsp;



This innovation is particularly beneficial for Tanzania’s young, tech-savvy population, who demand quick and easy access to financial services.&nbsp;



Strategic Focus on Regional Expansion&nbsp;



As part of its medium-term strategy, CRDB Bank is not only deepening its presence within Tanzania but also expanding its reach across East Africa. The bank currently operates in Burundi and the Democratic Republic of the Congo (DRC), with plans to tap into new markets and diversify its revenue streams, ensuring sustained growth and resilience.&nbsp;&nbsp;



CRDB Bank’s regional expansion is designed to enhance cross-border trade and financial integration within the East African Community (EAC), thereby supporting regional economic growth and stability. The bank believes that facilitating easier and more secure cross-border financial transactions will strengthen economic ties between Tanzania and its neighbours, unlocking opportunities for shared prosperity across the region.&nbsp;

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Beyond Banking: CRDB’s Impact-Led Approach To Social Transformation  

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In conversation with Muhammad Nana, Senior VP of Digital Partnerships at Mastercard, he discusses the impact of AI on financial services, digital inclusion, and economic empowerment in Africa. He highlights various AI solutions used by Mastercard, the importance of ethical AI implementation, and collaborations in the fintech space to drive innovation and financial inclusion across the continent.

In conversation with Muhammad Nana, Senior VP of Digital Partnerships at Mastercard

Eva Muthuuri, founding director of <a href="https://evascoffee.co.ke/?v=a2e1f137298d" target="_blank" rel="noreferrer noopener">Eva’s Coffee Limited</a>, is transforming agriculture by empowering women and connecting them to global markets. 



Through award-winning coffee production and programs supporting hundreds of local Kenyan farmers, Eva Muthuuri champions gender equality and sustainable practices. With plans for a coffee tourism Eco-Lodge and advanced farmer training, Muthuuri’s vision ensures her legacy will continue to uplift communities and inspire change.&nbsp;



Q. Can you share the journey of Eva’s Coffee, from its inception to where it is today? What inspired you to venture into the coffee industry, particularly as a woman in agriculture? 



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Eva’s Coffee Limited is a company dedicated to empowering women in agriculture. When the call came for us to shift from aid to trade, I asked myself, ‘What does Kenya have that the world needs every morning?’ The answer was clear—a cup of coffee. With a passion for gender equality, I established Eva’s Coffee to connect women producers to global markets and unlock economic opportunities for them.&nbsp;



Before venturing into agriculture, I authored Kenya’s Ksh4 billion ($30.9 million) Free Maternity Policy, significantly reducing maternal deaths. Today, Eva’s Coffee supports over 600 women farmers, produces award-winning coffee, and advocates for women’s inclusion through platforms like the <a href="https://www.womenincoffee.org/blog/2022/7/18/iwca-welcomes-kenya-chapter" target="_blank" rel="noreferrer noopener">International Women’s Coffee Alliance Kenya Chapter</a>.&nbsp;



Our work has earned recognition from <a href="https://www.awepkenya.org/" target="_blank" rel="noreferrer noopener">The African Women’s Entrepreneurship Program (AWEP)</a> and been featured on CNN, showcasing our role as a progressive company embracing the African Continental Free Trade Agreement. Eva’s Coffee is about more than coffee—it’s about creating opportunities and making a lasting impact. 



Q. Empowerment seems to be a core value of Eva’s Coffee. Could you elaborate on the initiatives or programs you have in place to support and uplift other women in agriculture? 



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Empowerment is at the heart of everything we do at Eva’s Coffee. Supporting and uplifting women in agriculture is not just a value but a commitment that drives our initiatives and programs.&nbsp;&nbsp;



We provide training in sustainable farming techniques to help women produce high-quality coffee and access better yields and prices. Through partnerships with organizations like the United States African Development Foundation (USADF), International Trade Center (ITC), Afreximbank, and Absa Bank, we offer women farmers access to microloans, grants, and essential farming inputs, enabling them to expand their businesses and improve their livelihoods.&nbsp;



As a 3P company (Profit, Planet, People), we prioritize climate resilience and advocate for women’s inclusion in the coffee industry through platforms like the International Women’s Coffee Alliance Kenya Chapter. We also connect women to global markets, providing export readiness training and market linkages.&nbsp;



Health is another critical area we focus on because, as I always say, a sick farmer cannot deliver even a kilo of coffee. Through partnerships with Vectorgram Health, we’ve introduced Artificial Intelligence (AI) breast cancer detection and supported farmers through medical camps.&nbsp;&nbsp;



Through these initiatives, we are not only equipping women with the tools and opportunities they need to thrive but also creating a ripple effect of empowerment that strengthens communities and paves the way for a more inclusive and equitable agricultural sector.&nbsp;



Q.Agriculture accounts for approximately 21% of Africa’s GDP, and women make up 60-80% of agricultural labor. However, with the sector being largely informal, women are not able to earn decent living wages and often remain in poverty despite their contributions. What actions can be taken to promote women’s economic power in the agriculture sector? 



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To promote women’s economic power in agriculture, several actions need to be taken.&nbsp;&nbsp;



First, ensuring equal land rights and inheritance for women is critical, as land is a fundamental asset that provides security and leverage for sustainable investment. Access to finance and credit is equally important, allowing women to invest in their farms without the need for land as collateral.&nbsp;&nbsp;



Tailored training programs can enhance women’s agricultural skills and knowledge. Facilitating market access and value-addition opportunities can help women sell their produce at better prices, while policies that address gender disparities and promote women’s representation in decision-making are essential for long-term change. Investing in climate-resilient practices, modern technology, and support networks—such as childcare and healthcare—can further empower women by reducing the risks they face.&nbsp;



Q. Gender inequality and poor representation of women in decision-making roles remain a significant barrier to women&#8217;s economic power through agriculture. What are some of the drivers of inequality and what opportunities do you see for African countries to address these barriers, including through gender-sensitive policies? 



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I have witnessed firsthand how gender roles, limited mobility, and unequal access to resources hinder many women from fully participating in this critical sector. Institutional barriers, such as discriminatory laws, lack of representation in decision-making roles, and inadequate education and training, exacerbate these inequalities. Economic factors like wage gaps, limited access to credit, and unequal land ownership further prevent women from achieving economic independence.&nbsp;



To address these challenges, we need gender-sensitive policies that reform discriminatory laws, promote women’s land rights, and ensure equitable resource access. Capacity building through education, leadership training, and access to technology can empower women while improving access to credit and financial services and supporting entrepreneurship can boost their economic power. Fund allocators must intentionally address gender bottlenecks, such as the lack of land or vehicles as collateral. Advocacy and partnerships with governments, international organizations, and research institutions are also essential for driving systemic change.&nbsp;



By tackling these barriers and embracing these opportunities, we can create a more equitable and sustainable agricultural sector that uplifts women and promotes their economic independence, enabling them to contribute to the broader economy.&nbsp;



Q. What are your plans for Eva’s Coffee? How do you envision further supporting women in agriculture and continuing to create a positive impact through your work? 



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At Eva’s Coffee, we’re proud to be a local roaster and distributor, sourcing directly from women groups in coffee cooperatives and providing roasted coffee for the local market. Looking ahead, I envision Eva’s Coffee becoming a hub for coffee tourism through the creation of an Eco-Lodge. This lodge will offer tourists a unique ‘farm to cup’ experience, showcasing the journey of coffee while promoting our high-quality products.&nbsp;



Beyond tourism, the Eco-Lodge will also serve as a training center for farmers, with a special focus on empowering women and youth through good agricultural practices (GAP). This initiative aims to strengthen their expertise and create opportunities for economic growth. The Eco-Lodge is more than a business expansion—it’s a vision to institutionalize our impact, ensuring that Eva’s Coffee outlives its founder by building platforms to nurture the next generation of agricultural development champions.&nbsp;

Brand Contributor

FORBES AFRICA SOCIAL MEDIA