In today’s interconnected world, where technology underpins virtually every business operation, the threat of cybercrime has become increasingly significant. Cyberattacks are not only growing in frequency but are also becoming more sophisticated, making robust cybersecurity a critical necessity for organizations of all sizes. At MTN Business, we understand the scale of this challenge and are dedicated to equipping businesses with the tools and strategies needed to secure their digital futures.&nbsp;



The rapid pace of digital transformation has created both opportunities and vulnerabilities for businesses. While technology advances drive efficiency and innovation, they also expose organizations to cybercriminals who exploit weaknesses in systems, networks, and even human behavior. Cyber risks range from ransomware attacks on critical infrastructure to phishing schemes that compromise sensitive data, with potential consequences that are both pervasive and costly.&nbsp;



As businesses adopt cloud computing, IoT, and artificial intelligence (AI) to maintain their competitive edge, their cybersecurity requirements grow increasingly complex. Threat actors, too, are leveraging AI and quantum computing to create sophisticated tactics capable of bypassing traditional defenses. For instance, AI-powered cyberattacks can exploit vulnerabilities faster than many organizations can respond, highlighting the necessity of proactive defense strategies. Cyber resilience provides a solution to these challenges, focusing on preparing for, responding to, and recovering from cyber incidents while minimizing disruption and ensuring business continuity. At MTN Business, we champion a holistic approach to cybersecurity that integrates people, processes, and technology.&nbsp;



Proactive defense mechanisms, such as real-time threat detection, incident response planning, and endpoint protection, are critical in today’s evolving threat landscape. Managed solutions, like those provided by MTN, ensure that threats are identified and neutralized before causing harm, supported by expert guidance and continuous monitoring. Building awareness among employees is equally important, as human error remains a leading cause of security breaches. Regular training helps employees recognize phishing attempts, manage sensitive data responsibly, and adhere to security protocols, strengthening the first line of defense against cyberattacks.&nbsp;



Cutting-edge technologies, including AI and machine learning, enable businesses to predict and counter threats more effectively. MTN’s AI-driven cybersecurity solutions provide real-time analytics and monitoring, empowering organizations to stay ahead of attackers and maintain operational confidence. Effective incident response and recovery strategies play a pivotal role in minimizing the impact of breaches. MTN’s Security Operations Centre operates around the clock, offering clients tailored response plans, digital forensics, and robust communication strategies to ensure business continuity and mitigate reputational risks.&nbsp;



Certain industries are however, more susceptible to cyberattacks due to the critical nature of the data they handle or the services they provide. Healthcare organizations, for instance, are prime targets for ransomware attacks due to the sensitivity of patient data. Financial services are similarly attractive to cybercriminals because of the high volume of financial transactions and sensitive information involved. Additionally, critical infrastructure sectors, such as energy and water utilities, face unique risks, as successful attacks could have far-reaching consequences for society. Addressing these vulnerabilities requires tailored cybersecurity solutions that consider the unique challenges of each industry.&nbsp;



As businesses navigate the complexities of the digital era, the significance of cybersecurity extends beyond asset protection. It is also essential for fostering trust with customers, partners, and stakeholders. MTN Business aims to be a trusted partner in this journey, providing end-to-end security solutions that empower organizations to innovate without compromising their safety. Our offerings, including managed firewalls, enterprise mobility management, cloud security, and data encryption, are designed to adapt to an ever-changing threat landscape. By partnering with globally recognized providers such as Cloudflare, MTN ensures access to best-in-class technologies while tailoring these solutions to meet local business needs.&nbsp;&nbsp;



Addressing cybercrime requires collective effort. Businesses must prioritize cybersecurity at the executive level, allocate resources for continuous improvements, and cultivate a culture of accountability and awareness. Cyber resilience is an ongoing journey rather than a one-time investment. By working together, we can build a safer, more innovative future for everyone.&nbsp;



For more information on MTN Businesses Cyber Security solutions, visit <a href="https://www.mtnbusiness.co.za/en/Security-as-a-service/Pages/default.aspx" target="_blank" rel="noreferrer noopener">www.mtnbusiness.co.za</a>&nbsp;&nbsp;

Yellow Digital Padlock with Binary Code: AI Encryption and Cyber

Cyber Resilience in the Digital Age: A Call to Action for Business Leaders 

As the global fashion industry faces increasing pressure over its environmental impact, Africa’s sustainable fashion movement is emerging as a key player by finding ways to tackle textile waste.  



Eco Fashion Week Africa (EFWA) is a leading platform advocating for circularity in the fashion industry by tackling textile waste and redefining fashion norms.&nbsp;&nbsp;



According to Decathlon, the fashion industry uses an astonishing 2,700 liters of water to produce just one cotton shirt. In response, EFWA is championing an innovative approach, focusing on reuse over new production—a concept encapsulated by the theme, #NoNewClothesRunway. This year, the runway came alive with garments crafted entirely from repurposed materials by leading designers and emerging talents.&nbsp;



The theme boldly redefined the traditional fashion dress code with an extraordinary challenge: ‘Rewear Your Most Elegant Outfit’.&nbsp;&nbsp;


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="683" src="https://cms.forbesafrica.com/wp-content/uploads/2024/12/Mabatini-Photo-1-1024x683.jpg" alt="" class="wp-image-63922" style="width:626px;height:auto" srcset="https://cms.forbesafrica.com/wp-content/uploads/2024/12/Mabatini-Photo-1-1024x683.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/Mabatini-Photo-1-300x200.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/Mabatini-Photo-1-768x512.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/Mabatini-Photo-1-1536x1024.jpg 1536w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/Mabatini-Photo-1-2048x1365.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Runway highlights showcasing repurposed fashion creations by Mabatini</figcaption></figure></div>


This concept positioned EFWA as true pioneers in the sustainable fashion movement. The event saw influential attendees proudly flaunting their reworn garments, setting an inspiring standard for their admirers. By sharing the stories behind each outfit, they demonstrated that elegance surpasses novelty, transforming the fashion week into a liberating experience—a breath of fresh air—where the pressure to purchase new attire was blissfully absent.&nbsp;&nbsp;



This innovative approach not only showcased the beauty of sustainability but also championed a cultural shift towards mindful and responsible fashion.&nbsp;



The theme #NoNewClothesRunway set the tone for the week-long event that prioritized mindful consumption. Attendees were encouraged to wear pre-owned garments, challenging the notion that new is always better.&nbsp;&nbsp;



The runway came alive with pieces from innovative designers like Off Cut Kenya, Mabatini, AfroWema, Yarnly Chic, Mariam Couture, and student-led brands such as House Of Son’s and Dynamite Hooks, who showcased their creativity by using what has already been produced to demonstrate and create awareness that there are enough clothes on the planet for the next several generations and to stop overproduction.&nbsp;



The event included the Student Designer Challenge, offering young designers the chance to earn recognition and a career-boosting attachment with a renowned brand. This initiative shows EFWA’s commitment to nurturing creative talent and fostering innovation within the fashion industry.&nbsp;


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="683" src="https://cms.forbesafrica.com/wp-content/uploads/2024/12/Panel-Dicussion-2-1-1024x683.jpg" alt="" class="wp-image-63923" style="width:678px;height:auto" srcset="https://cms.forbesafrica.com/wp-content/uploads/2024/12/Panel-Dicussion-2-1-1024x683.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/Panel-Dicussion-2-1-300x200.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/Panel-Dicussion-2-1-768x512.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/Panel-Dicussion-2-1-1536x1024.jpg 1536w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/Panel-Dicussion-2-1-2048x1365.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Panelists engage in a thought-provoking discussion on sustainable fashion practices</figcaption></figure></div>


Belinda Atieno, EFWA Co-Founder, emphasized Africa’s crucial role: “Africa can inspire the world with its creativity because we have had to find ways to deal with textile waste for more than a decade. We have been cleaning up, but now our home is being choked due to lack of resources for proper upcycling.”&nbsp;



Beyond the runway, EFWA’s impact extends into communities through environmental and educational initiatives. Collaborative clean-ups in urban and coastal areas, supported by partners like The Social House Nairobi and Cleanup Kenya, exemplify the organization’s dedication to tangible change. Tree planting initiatives in Malindi, in Kenya, have furthered efforts to offset carbon emissions.&nbsp;



The event aligns with several Sustainable Development Goals (SDGs), including reducing poverty, empowering women, promoting responsible production, and combating climate change. The Circular Fashion Forum offered attendees practical knowledge about ethical practices, fostering an inclusive environment where anyone can join the circular fashion movement.&nbsp;



The inclusivity of EFWA is evident in the approach to gently onboard individuals who might not have previously engaged with circular fashion. Through educational workshops, panel discussions, and interactive activities, EFWA nurtures a culture of sustainability that is accessible to all.&nbsp;



The success of EFWA 2024 was built on strong partnerships with <a href="https://babylonhospitality.com/" target="_blank" rel="noreferrer noopener">Babylon Hospitality</a>. Support in kind also came from institutions like <a href="https://www.unep.org/news-and-stories/story/black-friday-looms-some-fashion-industry-take-aim-overconsumption" target="_blank" rel="noreferrer noopener">UNEP</a>, Saffron Garden Malindi, Gem Forest MGallery Hotel, Alliance Francaise, Skyward Express, Global Fashion Exchange, Miss Earth Kenya, Delight Technical College, Tuza Awards &amp; SOKO, and One Million Trees 4 Kilifi, demonstrating the power of collaboration in driving meaningful change.&nbsp;&nbsp;



With over 500 guests, EFWA proves that circular fashion is not a niche concept—it’s a vital shift necessary for the future of fashion.&nbsp;&nbsp;



Eco Fashion Week Africa has set a high bar for circularity in the fashion industry, and its future promises even greater strides by intertwining style with purpose. The event is charting a path that not only celebrates African creativity but also positions the continent as a leader in the global movement towards conscious living.&nbsp;

Belinda (Landscape)

Redefining ‘Fashion Week’ Through Sustainability And Collaboration 

Rand Merchant Bank (RMB) hosted its inaugural West African Think Summit on October 10, 2024, at Landmark Event Centre in Lagos, Nigeria. The summit gathered global thought leaders, innovators, and industry experts to engage in high-level discussions around the theme, “Future Reimagined”.



With a focus on navigating economic transformations, pioneering sustainable solutions, driving digital innovation, and redefining leadership in a rapidly evolving world, the event provided fresh insights into the challenges and opportunities shaping the future of Africa.


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="684" src="https://cms.forbesafrica.com/wp-content/uploads/2024/12/Image-2-1-1024x684.jpg" alt="" class="wp-image-63905" style="width:560px;height:auto" srcset="https://cms.forbesafrica.com/wp-content/uploads/2024/12/Image-2-1-1024x684.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/Image-2-1-300x200.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/Image-2-1-768x513.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/Image-2-1-1536x1025.jpg 1536w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/Image-2-1-2048x1367.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Dr Bosun Tijani shares insights into Africa&#8217;s evolving market landscape </figcaption></figure></div>


The CEO of RMB Nigeria, Bayo Ajayi, set an inspiring tone for the day, urging bold thinking and collaboration.



“I encourage all of us to think boldly, challenge norms, and collaborate openly as we explore what lies ahead for Africa and the world. Together, we can reimagine the future,” he states, reinforcing RMB’s commitment to innovation, sustainability, and leadership.



The discussions opened with compelling keynotes on navigating economic shifts, featuring insights from Isaah Mhlanga, RMB’s Chief Economist, alongside Nigeria’s Minister of Communications, Innovation and Digital Economy, Dr Bosun Tijani, and Dr Christian Ebeke, IMF Resident Representative for Nigeria.



Together, they highlighted Africa’s evolving market landscape, with Mhlanga underscoring Nigeria’s significant potential as a hub for foreign investment. The speakers emphasized the need for resilience and adaptive policies to unlock new growth opportunities across the continent.



The focus then shifted to sustainability, where Nzambi Matee, Founder of Gjenge Makers, shared her pioneering work in transforming plastic waste into sustainable building materials. Joining her was RMB’s Sustainable Finance and ESG Lead, Nigel Beck, who provided data-driven insights into Africa’s environmental challenges. Their session highlighted the urgency of scaling sustainable initiatives to create long-term impact across the region.


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="697" src="https://cms.forbesafrica.com/wp-content/uploads/2024/12/DSC_0503-1-1-1024x697.jpg" alt="" class="wp-image-63907" style="width:514px;height:auto" srcset="https://cms.forbesafrica.com/wp-content/uploads/2024/12/DSC_0503-1-1-1024x697.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/DSC_0503-1-1-300x204.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/DSC_0503-1-1-768x523.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/DSC_0503-1-1-1536x1045.jpg 1536w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/DSC_0503-1-1-2048x1394.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">John Boyega speaks on shaping cultural exports at the summit </figcaption></figure></div>


The summit also explored Digital Renaissance, with Dr Jania Okwechime, Partner, Africa AI and Data Leader, Deloitte and David Hutchful, Co-Founder and CTO, Yemaachi Biotechnology, discussing the transformative power of digital tools in reshaping industries and driving inclusive growth. They emphasized the need for equitable digital infrastructure to ensure progress reaches underserved communities across Africa.



A standout moment was the conversation on the Power of Perspective, featuring Professor Wole Soyinka, Professor PLO Lumumba, and Olakunle Soriyan. The speakers bridged history and forward-thinking perspectives, inspiring attendees to rethink their approach to future possibilities and how they can position themselves for success.



The day featured an exciting panel discussion moderated by Isaah Mhlanga, with contributions from Omowunmi Imoukhuede, Founder and CEO, Eviola &amp; Co Integrated Services, and Kadia Faye, Co-Founder, Sikii and Strategic Marketing Consultant (Samsung).



The panel emphasized the need to strike a balance between technological advancements and preserving human connection in an increasingly digital world.



Additionally, two engaging fireside chats added further depth to the day’s conversations.



John Boyega, actor and cultural advocate shared his forward-looking insights on the evolving landscape of entertainment in a globalized era, while Kojo Annan, Chairman and Co-Founder, Made in Africa and Founder, Africa10, explored the pivotal role of sports in shaping leadership and empowering youth for the future.



The RMB Think Summit 2024 not only reflected on the current state of the world but also paved the way for future conversations and initiatives that will shape the socio-economic landscape of Africa in the coming years.



With its successful debut in West Africa, the Think Summit continues to affirm Rand Merchant Bank’s commitment to fostering thought leadership, promoting collaboration, and driving meaningful change.

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Inaugural Think Summit In West Africa Unveils Innovative Ideas For The Future

Phupho Gumede K’s Rent-A-Dress is redefining sustainable fashion by making high-quality style more accessible, whilst simultaneously working to reduce the environmental impact of fast fashion.



The style and fashion industry is brimming with thriving businesses but the reality is that this passion-profession is also gradually harming the planet.



According to the United Nations Environment Programme (UNEP), the fashion industry accounts for 2-8% of global carbon emissions. It’s also the second biggest consumer of water.



For Phupho Gumede, a visionary stylist and fashion entrepreneur, acknowledging the impact his passion-profession has had on the environment has not been an easy journey. But, it led to the creation of Rent-A-Dress – a dress rental service that stands at the intersection of style, sustainability and value consciousness.



Threads of Transformation



Starting his journey as a Bachelor of Arts in Fashion student, Gumede’s ardor for apparel provided access to styling opportunities that better acquainted him with the industry.



This experience not only cemented his zeal for style curation, it also revealed the importance of understanding each client’s unique needs.



“Styling is not just about clothes,” Gumede explains.



“It’s about solving personal issues, understanding individual needs, and making people feel like the best-dressed version of themselves.”


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<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="683" src="https://cms.forbesafrica.com/wp-content/uploads/2024/12/image4-1-1024x683.jpeg" alt="" class="wp-image-63833" style="width:480px;height:auto" srcset="https://cms.forbesafrica.com/wp-content/uploads/2024/12/image4-1-1024x683.jpeg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/image4-1-300x200.jpeg 300w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/image4-1-768x512.jpeg 768w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/image4-1-1536x1025.jpeg 1536w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/image4-1-2048x1366.jpeg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure></div>


In adopting this new philosophy, Gumede applied it as a core focus of Rent-A-Dress, which he created to not only provide style, but also encourage sustainability and self-expression.



A Sustainable and Stylish Solution



As often reported, fashion is a big contributor to environmental pollution, and thus climate change. Be it the mass production of garments, or the poor disposal of barely-worn clothes, the clothing industry has created significant challenges.



Through Rent-A-Dress, Gumede has created a sustainable model that provides stylish options at affordable rates, all whilst cutting down on textile waste, and curbing the demand for fast fashion.



“Every dress that is rented instead of bought is one less item that risks ending up in a landfill,” Gumede emphasizes.



Alongside his co-founder, a renowned fashion designer, Gumede offers clients the opportunity to rent an array of garments for a variety of events, be it weddings, galas, or other formal events, thus avoiding the risk of continuous new purchases.



Smart Spending meets High Style



Rent-A-Dress is also appealing from a financial aspect, as it offers clients access to high-end and stylish attire without having to make a large investment.



Through this approach, Gumede is able to appeal to consumers who have seen less value from high spending for temporary use.



“We are in the age of financial responsibility, and Rent-A-Dress is here to help people make financially sound choices without compromising on style,” shares Gumede.



As per Data Bridge Market Research, the global online clothing rental market size was valued at $2.06 billion in 2023, and this number is projected to reach $4.61 billion by 2031, at a CAGR of 10.60% during the forecast period 2024 to 2031.



In a somewhat congested industry, it can be difficult to make a name for yourself, but Gumede relied on just that.



Having built credibility in the industry as a stylist, Gumede uses his well-renowned personal brand to position Rent-A-Dress as a trusted name in the dress rental industry.



In addition to his brand, Gumede has cemented Rent-A-Dress as a known name by using his and his co-owner’s fashion expertise in selecting quality and stylish garments. He has also made the entire rental process as seamless, accessible, and user-friendly as possible.



A Green and Trendy Future



With Rent-A-Dress, Gumede effortlessly bridged the gap between consumer needs and convenience, coupled with environmental responsibility.



“When people choose Rent-A-Dress, they’re not just making a stylish choice; they’re making a sustainable one that contributes to a healthier planet,” he adds.



By leveraging his fashion skills, Gumede has created more than just a noteworthy business – he’s created a legacy that will leave a positive (and stylish) impact on the environment, and the world.

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Sustainable Solutions For Fashion Lovers

Orange Middle East and Africa (OMEA) and Mastercard have announced a strategic partnership to expand access to mobile financial services across Sub-Saharan Africa.



This collaboration, the largest of its kind in the region, is set to enable millions of Orange Money wallet holders to access digital payments through Mastercard’s global network of merchants by 2025.



The partnership will be rolled out in seven countries including Cameroon, Central African Republic, Guinea-Bissau, Mali, Senegal, Sierra Leone and Liberia. Orange Money customers will be able to instantly obtain a virtual or physical debit card, linked directly to their Orange Money wallets.



These cards will allow seamless payments both locally and internationally, enabling transactions with local merchants and on any website or mobile app that accepts Mastercard.



Talking more about the importance of this partnership along with the empowering goal to uplift millions of Africans from a digital transformation perspective is Amnah Ajmal, Executive Vice President Market Development, Mastercard EEMEA, and CEO of Orange Money Group, Aminata Kane:



Q.What motivated Orange and Mastercard to enter into this strategic partnership at this time, particularly in Sub-Saharan Africa?



Ajmal: This collaboration has come at a pivotal time for Africa, where there’s great momentum in the digital and financial services landscape. If we look back just a decade or so, mobile money was a bold, promising idea. Today, it is essential — it’s how millions in Africa access basic financial services.



But even with this leap forward, <a href="https://www.weforum.org/agenda/2023/11/africa-digital-mobile-banking-financial-inclusion/#:~:text=Today%2C%2048%25%20of%20Africa's%20population,at%20pace%20across%20the%20continent.">only about 48% of adults in Africa are banked</a>. Mastercard and Orange share a mission to bridge that gap by making the global economy accessible to everyone, particularly those in underserved regions.



Our combined footprint and experience allow us to reach millions who might not otherwise be included in the digital economy. It is exciting to think about what this partnership means for individuals and businesses across Africa, and especially in Cameroon, Central African Republic, Guinea-Bissau, Liberia, Mali, Senegal, and Sierra Leone, where we are expanding mobile-based financial services through this collaboration.



Users can now engage in the global marketplace from wherever they are, with access to a digital ecosystem that’s inclusive and empowering. By 2025, millions will be able to shop, transact, and participate in the global economy, and we’re proud to be leading this change together.



Kane: The motivation behind this strategic partnership stems from a shared vision to significantly enhance financial inclusion and digital transformation across Sub-Saharan Africa.



The ambition for our Orange Money customers is to “break the walls” of payment. Today, an OM customer can already use their<ins> </ins>OM wallet to pay a local bill, a local merchant or on a local website. There are already many services used.



But how can our customer place an order to an international e-commerce website? How can they subscribe to Netflix, order on Alibaba or sponsor his ads on Facebook? How can they pay when travelling to Turkiye, Dubai or during a business trip to meet with suppliers in China?



In all these situations<ins>,</ins> we need international payment mean<ins>s</ins> with a global acceptance network like Mastercard’s. This partnership will help our Orange Money customers mov<ins>e</ins> from local to global payments. It will allow us to leapfrog the growth of our acceptance network and connect our Orange Money accounts to all major websites, merchants, and ATMs. This means so much in terms of business development for our pro and SME customers.



This partnership will empower millions of Orange Money wallet holders to make digital payments through Mastercard’s global network of merchants by 2025, thereby opening up new possibilities for financial independence and participation in the global economy.



Mastercard shares our ambition to drive financial inclusion and has a strong presence in Africa, making them an ideal partner for this initiative.



Q.How does this collaboration between Orange and Mastercard align with both companies&#8217; broader goals of financial inclusion and digital transformation in Africa?



Ajmal: Mastercard’s core mission is to create an inclusive digital economy, and our mission is directly aligned with Orange’s commitment to creating a responsible digital world for Africa. We recognize that financial inclusion is not just a goal but a catalyst for economic growth and digital transformation.



By linking Orange Money wallets to Mastercard’s payment network, we are giving millions of people the freedom to transact securely, both locally and internationally.



We are proud to partner with Orange, where collaboratively we are removing the barriers that have kept so many Africans from fully engaging with the global digital economy, turning mobile devices into financial tools that allow seamless global payments. It’s a unique opportunity to bring our expertise together and make a lasting impact on Africa’s economic and digital landscape.



Kane:  Financial inclusion is at the heart of Orange&#8217;s strategy on the African continent and is part of our desire to be a player in socio-economic development wherever we are present. 



Orange is an economic player and contributor on the continent. We invest in connectivity to ensure the development of Orange Money. Through Orange Money, we offer increasingly innovative mobile financial services to meet the needs of our customers.



Orange and Mastercard are highly complementary: Orange brings a vast customer base and a wide range of everyday use cases, while Mastercard provides access to international markets, e-commerce, and high-value merchant payment networks.



This solution will enable Orange to save significant time in connecting with domestic and international merchants already equipped with Mastercard terminals. By partnering strategically, Orange can accelerate its merchant coverage, sometimes by several years. This approach aligns perfectly with our broader strategy to onboard tens of thousands of everyday merchants, including those operating in the informal sector.



Moreover, Orange contributes its ability to democratize financial services, deliver education, and leverage its strong distribution network. This includes equipping people currently excluded from traditional distribution channels with physical or virtual Mastercard cards, fostering greater financial inclusion.



Finally, Orange will tightly integrate our shared service into our ambitious digital program: our 15 million Maxit super app user base is available to more than 60% of our customers who already have a smartphone.



Q. Can you elaborate on the expected impact of empowering over 40 million Orange Money wallets with digital payment capabilities by 2025?



Kane:&nbsp; Orange Money is already mainstream, with over 100 million Africans using it to send and receive money, make payments, and access other financial services in 17 countries. This partnership could help to accelerate the growth of mobile money in Africa as Mastercard uses its expertise and resources to make mobile money more accessible to people across the continent.



This partnership will make Orange Money even more relevant as a global payment solution, thanks to the Mastercard ecosystem and support.



It will increase the perceived value of Orange Money for both high value customers and businesses that will be able to seamlessly connect their existing mobile wallet to the payments they need to perform on a daily basis, but also enable new usages for the mass market users that were kept away from accessing an international payment card. Both trends should increase our customers’ commitment to their mobile wallet, and increase the threshold at which a “full bank account” is needed.



Combining domestic efficiency and international relevance, we expect to become the most inclusive and dynamic mobile money operator in Africa in 2030.



Q. How does this partnership promote financial independence, particularly for the unbanked population in Sub-Saharan Africa, and what steps are being taken to ensure security in these transactions?



Ajmal: True financial independence comes from having reliable, accessible tools at your fingertips. This partnership with Orange means that millions of users can now use their Orange Money wallets to make secure, instant payments—whether that’s paying for goods, sending remittances, accessing online shopping, or making a hotel booking. This opens up a world of possibilities, particularly for those in remote areas where banking infrastructure is limited.



This collaboration also ensures these services meet the highest security standards. Mastercard has a longstanding reputation for safeguarding financial transactions globally, and we are applying the same rigor here, working with Orange’s in-depth market reach and knowledge.



Security is foundational, and our combined expertise ensures that users can transact safely. Ultimately, this collaboration is about empowering users, giving them confidence in their transactions, and ensuring they have a secure path to engage in the broader economy.



Q. How will Orange Money users benefit from having access to Mastercard’s global network, and what kind of opportunities will this unlock for them, particularly in underserved communities?



Kane:  Many people might associate Mastercard with international payments and upscale stores in city centers. With this mindset, one might question the relevance of this service for underserved communities. While this perception holds some truth, it overlooks hundreds of practical use cases tailored to the needs of communities currently excluded from the financial system, such as rural populations, students, retirees, and others. These include withdrawing cash from secure ATMs available 24/7, accessing online training content, promoting a local business through sponsored Facebook pages to expand its reach, paying for digital content produced abroad, or ordering supplies from distant providers.



These are highly tangible use cases where the partnership between Orange Money and Mastercard proves to be an ideal fit. Based on our experience in a few pilot markets, all it takes is offering a simple solution and a few use cases for people to embrace it and adopt practices far beyond what we could have anticipated.



Q. Could you share insights on how this partnership will drive economic growth in these regions, especially with respect to supporting small and medium-sized enterprises (SMEs)? 



Ajmal: SMEs are the backbone of Africa’s economy, driving job creation, innovation, and regional resilience. Through our partnership with Orange, SMEs now gain digital tools that open new markets and foster growth. This partnership provides SMEs with more ways to transact securely and reach a wider customer base, which is critical for their sustainability and scalability. Imagine a small business in Mali that previously relied only on cash transactions — now, with digital payments, they can streamline their sales, reduce cash-handling risks, and even build a transaction history that opens doors to microcredit.



Access to digital transactions also translates to data, which is invaluable for these businesses. SMEs gain insights into spending patterns and customer preferences, which helps them make more informed decisions.



At Mastercard, we are excited about these growth possibilities and the opportunities this partnership unlocks for African entrepreneurs to thrive, innovate, and grow.



Q. How do you envision this collaboration contributing to reducing the gap between formal banking and mobile financial services in Africa?



Kane:&nbsp; Bank penetration rates are still relatively low and vary from region to region, from 20% in Sub-Saharan countries to 60% in the Maghreb.



Around 100 million Africans, long excluded from the banking system, have opened an Orange Money account. It’s a major change: from anywhere, you can put your money safely in your Orange Money account, send it to whomever you like, pay for your shopping, your car registration sticker or your children’s schooling, and so on.



However, mobile money sometimes hits a glass ceiling. As usage grows, customers who rely on Orange Money as their primary account may encounter certain limitations. For instance, while they might receive their salary in their Orange Money account and use it daily for their purchases, they may find themselves unable to make online payment on international websites such as Facebook or Netflix, withdraw from an ATM or use their wallet when they travel abroad. These services are currently reserved for holders of bank accounts—accounts that are not accessible to everyone due to barriers such as minimum deposits, required documents, travel to branches, or monthly fees.



This partnership allows the Orange Money wallet to go further, breaking the ceiling on usage and bringing it closer to the capabilities of a full bank account, while maintaining the simplicity and accessibility that makes it available to the widest possible audience. Customers will no longer have to choose, especially when the banking option isn’t available to them. Their everyday account will meet all their new needs.



Q. How do you see this partnership evolving in the future to further advance Africa’s digital and financial transformation?



Kane:&nbsp; The partnership may evolve to include additional countries and financial products. As digital infrastructure improves, the collaboration could expand to incorporate more innovative solutions that cater to the diverse needs of African consumers and businesses.



There are many options to explore. Developing the virtual card is one, facilitating supplier payments is another. We can also envision linking this card to the credit and overdraft solutions we have launched in several countries such as Côte d’Ivoire and Botswana. Finally, by analyzing the usage data from our new service, we will be able to significantly enhance our offerings at both Mastercard and Orange Money—undoubtedly uncovering some major surprises along the way.<del></del>



Q. What are the biggest challenges and opportunities you anticipate in rolling out this partnership across the seven countries and what are the plans to expand this collaboration beyond the initial seven countries?



Kane:&nbsp; As we can see it, we have three main challenges:



<ul class="wp-block-list">
<li>Regulatory framework which imposes some limits to the Mobile Money Operators that are necessary from a regulation perspective but that sometimes limit the services we can provide customers. While some regions are ahead, some countries still see mobile money as a risk or a new tax opportunity rather than a fantastic accelerator of financial inclusion.</li>



<li>Varying levels of digital literacy in different countries. What made the success of Orange Money is the pedagogy and the education. We carry on with any new service.</li>



<li>Adapting to the unexpected in an agile way. A payment card linked to a mobile money account behaves fundamentally differently from one linked to a bank account. The reasons for transaction failures are different, the target merchants are different, and both the frequency and average transaction amounts vary. Orange Money and Mastercard will need to adapt to this new framework to evolve the solution and better meet customer expectations.</li>
</ul>



We work daily on tackling these issues with our teams in our 17 markets, but also with our suppliers, partners, and with the regulatory bodies. Expansion is of course on the menu. We are considering many new markets and new products, capitalizing on the experience gathered from the first markets. We are excited to learn about customers behaviors and knowing how innovative Africans are, see how they create new use cases that were not the initial ones. We are also betting on merchants, mainly informal and SMEs. They are the backbone of our economies, and they need all the tailored financial tools to support their growth and way to prosperity. <ins></ins>



Q. How does the partnership fit into Orange’s and Mastercard’s long-term strategies for the African continent, particularly in terms of leveraging mobile technology to enhance financial services?



Ajmal: At Mastercard, we have long envisioned a digital economy that’s accessible to everyone, everywhere, and Africa is at the forefront of this vision. This partnership with Orange harnesses the power of mobile technology, which is already transforming the way Africans engage with financial services. Orange’s reach and our secure, digital payment capabilities create an ecosystem that is accessible, sustainable, and resilient.



We see this partnership as laying a foundation for further innovations across Africa. By 2025, we are aiming not only to provide practical tools but also to foster a landscape where digital wallets offer everything from payments to microloans and e-commerce access.



For Mastercard and Orange, this isn’t just a regional initiative but a long-term commitment to empowering Africa through meaningful, scalable technology solutions that meet the continent’s unique needs.



Kane: Our vision has always been to drive digital transformation and financial inclusion across Africa.



Our objective is to provide accessible, reliable, and secure financial services to underserved communities, thereby empowering individuals and fostering economic growth.



With over 100 million Orange Money accounts in 17 countries, we have built a robust network and infrastructure that supports this vision. <del></del>



By partnering with Mastercard, we are further strengthening our commitment to offering innovative and seamless payment solutions that meet the needs of our customers. <ins></ins>



We aim to achieve this fully and quickly. With partners like Mastercard, we save time by integrating into our offering robust networks built over decades, and we create opportunities to innovate together in the longer term, drawing on the daily feedback from our customers.

Orange Middle East and Africa and Mastercard partner to digitize payments for millions across Africa by 2025_2 (1)

Significant Strides Taken In Expanding Access To Mobile Financial Services In Sub-Saharan Africa

Nestlé regards sustainability at the heart of its goals to protect the environment. 



World Sustainability Day was commemorated recently to serve as an annual reminder to address environmental issues and shift our focus towards reducing waste, preserving the planet, and fostering a sustainable future. This requires a commitment from big corporations to take a bold stance when it comes to sustainability.&nbsp;&nbsp;



That is why Nestlé has always put in place practical solutions to reduce waste – from production to packaging. At the heart of this transformation are circular principles, simple yet fundamental means of shifting their approach to recycling. Critically, at Nestlé, circularity comes alive in three sustainability pillars: Rethink, Reduce, and Repurpose. These principles are a practical roadmap for evolving operations towards more sustainable means of production.&nbsp;



The company’s commitment to sustainability is highlighted by its focus on Designed for Recycling (D4R) materials. This strategy ensures that packaging, like the new laminate material used in Nestlé Nespray sachets, can easily enter the recycling process, preventing more waste from ending up in landfills. The shift to D4R materials has already resulted in a 78-tonne reduction in packaging waste per year, demonstrating the significant impact that thoughtful design can have.&nbsp;&nbsp;



Nestlé&#8217;s brands are making great strides towards packaging Designed for Recycling. Each of these popular products are known for their distinctive qualities – KitKat&#8217;s famous finger chocolate wafer, Bar One&#8217;s layered caramel and malted nougat, Tex&#8217;s crispy chocolate-covered wafers, Aero&#8217;s bubbly texture, the biggest coffee brand in the world NESCAFÉ, household powdered milk products like Nestlé Nespray and Nestlé Klim, and the chocolate malt beverage Nestlé Milo – demonstrate this commitment. In addition, there are many practical ways in which consumers can rethink the way that they repurpose materials, such as empty NESCAFÉ jars. Beyond recycling, the jars can be used to store various dry goods; you can decorate your garden by using them as planters, they can be wrapped and used for putting thoughtful gifts inside, and you can even use them as a decorative piece to store your stationery in.&nbsp;



NESCAFÉ is a brand which stands out when it comes to sustainability from an environmental point of view. Not only are NESCAFÉ’s great tasting products accessible, but they are also responsibly sourced. In 2022, the brand launched its NESCAFÉ Plan 2030, which focuses on regenerative agriculture and greenhouse gas emission reduction. Building on 10 years&#8217; experience of the NESCAFÉ Plan 2030, Nestlé is accelerating its work to help tackle climate change and address social and economic challenges in the NESCAFÉ value chains.&nbsp;



Some of the packaging aligns with Nestlé&#8217;s broader goal of reducing its reliance on virgin plastic. Virgin plastic, made from new rather than recycled materials, significantly contributes to environmental degradation. Nestlé has already achieved an 8.1% reduction as of 2021. In 2023, the company integrated 30% recycled plastic into all shrink film used in its packaging, leading to a 190-tonne reduction in virgin plastic annually. These efforts are part of Nestlé&#8217;s commitment to reducing virgin plastic consumption by 33% by 2025, a goal that aligns with the company&#8217;s broader vision of environmental stewardship. Further to the above, Nestlé&#8217;s ambitious strides towards plastic neutrality stand out as a significant contribution to global environmental goals. As the world&#8217;s largest food and beverage company, the company is committed to reducing plastic waste and designing recyclable packaging, addressing the growing concerns over plastic pollution. By 2025, the company aims to have 100% of its packaging recyclable or reusable and has already achieved notable milestones along this journey.&nbsp;



In line with its vision for a waste-free future, Nestlé aims to ensure that none of its packaging —particularly plastics — ends up in landfills, oceans, lakes, or rivers. Mark Helfrich, Packaging Engineering Manager for Nestlé East &amp; Southern Africa Region (ESAR), states, &#8220;We are committed to tackling plastic waste at every level, ensuring that our packaging does not contribute to environmental harm. By leveraging innovation and scale, we aim to deliver solutions that matter.&#8221;&nbsp;



South Africa&#8217;s plastic recycling landscape is also evolving, and Nestlé plays a key role. The South African Plastics Pact&#8217;s 2023 report shows that plastic waste is declining, with a <a href="https://www.saplasticspact.org.za/2022/12/29/sa-plastics-pact-2021-annual-report-published/" target="_blank" rel="noreferrer noopener">recycling</a> rate of 43.2% in 2020, including a 35.4% rate for plastic packaging. This progress is supported by a growing recycling industry that reduces pollution and provides employment for thousands of reclaimers nationwide. Nestlé&#8217;s efforts have contributed to this momentum by reducing plastic usage at a time when sustainability is more important than ever. In 2023, Nestlé reduced the amount of plastic used for pallet wrapping in its South African factories by 50%. By adopting new shrink film technology that maintains strength and tear resistance while using less material, the company reduced plastic packaging by 115 tonnes annually.&nbsp;



Innovation remains central to Nestlé&#8217;s efforts to tackle plastic pollution. The Fit-for-Purpose initiative optimizes packaging by reducing material thickness, size, and weight and minimises the company&#8217;s environmental footprint. A notable example of this is the 2022 lightweighting project, where Nestlé redesigned the plastic spoons included in infant formula cans for products like Nestlé Nan, Nestlé Nido, and Nestlé Lactogen. This redesign resulted in a 60% weight reduction, saving 93 tonnes of plastic annually. These efforts reflect Nestlé&#8217;s dedication to reducing plastic waste and demonstrate the company&#8217;s leadership in implementing circular economy principles, which aim to minimise waste by reusing and recycling materials.&nbsp;



It is essential to reflect on corporations&#8217; role in the global effort to reduce plastic pollution and achieve a more sustainable future. Nestlé&#8217;s initiatives are a powerful reminder that large-scale businesses have both the responsibility and the capacity to lead by example. The company&#8217;s ongoing efforts to reduce plastic waste, increase recyclability, and design packaging for a circular economy reflect a long-term vision of sustainability that extends far beyond corporate profitability.&nbsp;



Nestlé&#8217;s leadership in this area demonstrates that achieving plastic neutrality is possible and within reach, if companies commit to making sustainability a core part of their operations. As Helfrich concludes, &#8220;Plastic neutrality is not a choice — it&#8217;s a necessity. We have the opportunity and responsibility to create lasting change, and every step we take brings us closer to a world where waste is minimised, and resources are preserved for future generations&#8221;.&nbsp;



Nestlé&#8217;s continued commitment to plastic neutrality offers hope that a waste-free future is achievable through innovation, collaboration, and determination. It also sets a new standard for corporate environmental responsibility.&nbsp;

Nestle Sustainability Campaign Creative

The World’s Largest F&B Company’s Plastic Neutrality Commitment Towards A Waste-Free Future 

Alma Mater International School in Johannesburg, South Africa is proving that education goes beyond textbooks and traditional classrooms, embodying a vision that prepares students for the complexities of the modern world.



With recent accolades like the Best STEM-Focused Primary and Secondary School 2024 and the Holistic Education Excellence Award 2024, Alma Mater International School is earning recognition for creating a learning environment that champions both academic and personal growth.



A Legacy of Academic Excellence and Innovation



Since its establishment in 1998, Alma Mater International School has pursued its mission to foster excellence through a unique and rigorous STEM program, one of the school’s most distinctive offerings.



Alma Mater integrates a focus on Science, Technology, Engineering, and Mathematics (STEM) throughout its curriculum, while also promoting critical thinking and problem-solving skills across various disciplines. With state-of-the-art laboratories, students at Alma Mater receive hands-on experience in STEM, setting a strong foundation for their future careers in an increasingly STEM-driven world.


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Additionally, the school supports interdisciplinary projects, encouraging students to connect diverse concepts, fueling both intellectual curiosity and innovation.



“Our focus on STEM, combined with a holistic approach, is designed to nurture global citizens who are equipped not only with knowledge but with the empathy and skills to drive change,” says Director, James Moir.



Transformative Research that Opens Doors Worldwide



A hallmark of Alma Mater’s program is its emphasis on advanced research, encouraging students to engage deeply with complex topics, even at a secondary level. In their Cambridge Advanced Level program, students undertake projects that not only build academic rigor but also open doors to global opportunities.



One standout project focused on the treatment options for Epidermolysis Bullosa, earning an A* and contributing significantly to a university acceptance in Korea. Another student’s impressive research on the effects of heartbreak on physical heart health secured a scholarship in the U.S. These achievements underscore Alma Mater’s commitment to impactful education that extends beyond school grounds.



From research exploring ventilation methods for neonatal care to studies on cultural shifts in African societies, Alma Mater students are making discoveries with global relevance. These research projects are more than academic exercises—they are pathways to influence, allowing students to apply their knowledge and insights in ways that resonate worldwide.



Borderless Learning: Preparing Students



 At Alma Mater International School, the Borderless Learning Philosophy goes beyond traditional education by integrating interdisciplinary collaboration, seamless technology use, and global citizenship.



Through initiatives like the Cambridge International Project Qualification (C-IPQ) and internships with institutions such as the Shibaura Institute of Technology in Japan, students gain critical thinking, problem-solving, and leadership skills.



Our curriculum mapping ensures that learning transcends individual subjects, fostering deeper understanding and connecting knowledge across disciplines. This approach empowers students to apply their learning to real-world scenarios, preparing them for academic success and leadership in an interconnected world.



Preparing Global Citizens for Tomorrow



A distinct feature of Alma Mater International School’s approach is its commitment to cultivating well-rounded individuals.



The school offers a range of extracurricular activities, from sports to community service, all contributing to the development of responsible global citizens. Through its Global Citizenship Student Committee, Alma Mater integrates lessons in social justice, environmental stewardship, and cultural understanding, ensuring students gain practical skills alongside academic knowledge.



This dedication to holistic development extends beyond the classroom. Alumni success stories highlight Alma Mater’s impact, with graduates gaining entry into prestigious universities worldwide, including New York University, the University of Cape Town, University of Stellenbosch, WITS, The Korean Advanced Institute of Science and Technology, the University of Pretoria, the University of Queensland, and the University of London.



This diverse range of top institutions underscores Alma Mater’s commitment to preparing students for success on a global stage.



Recognizing Excellence and Looking Ahead



As Alma Mater International School continues to expand its offerings, it has recently introduced initiatives such as an enhanced internship program and new partnerships with global institutions.



The school is also expanding its sports facilities and integrating more digital tools to keep pace with the latest educational advancements.



In an era where education must evolve to meet global challenges, Alma Mater International School stands out as a beacon of quality and innovation.



With its commitment to academic and personal excellence, Alma Mater exemplifies the future of education in Africa – one that prepares students not only for professional success but also for a lifetime of positive impact.

20230313-TAN_5772

South African School Sets the Gold Standard in STEM and Holistic Education

There are so many reasons Africa is the growth capital of the world.



The continent’s competitive advantages include a young population, abundant mineral wealth, fertile land and a growing renewable- and distributed-energy sector, says Bill Blackie, CEO of Business and Commercial Banking at Standard Bank, while addressing delegates at the recent inaugural Standard Bank Business and Commercial Banking Conference held in Cape Town, South Africa.



“GDP growth is not the only reason to be positive about Africa’s future,” he explains at the opening plenary of the conference.



Other reasons to be optimistic, he said, include the continent’s vast resources, and particularly those resources needed for producing renewable-energy infrastructure, such as cobalt, manganese, lithium and copper, as well as the fact that 60% of Africa’s population is below the age of 25.



The inaugural conference drew over 200 delegates from all over Africa, including the 20 countries where Standard Bank has a footprint. The theme of the conference was ‘Africa Unlocked: Unlocking Africa’s Growth’.



Blackie highlights the structural shift in many African economies away from agriculture and extractive industries, to manufacturing and trade sectors.



“Our goal at Standard Bank is to meet the needs of small- and medium-sized enterprises (SMEs),” he says, “and to partner with them, so that they can realize their growth potential.



Harnessing renewable energy’s potential



Lungisa Fuzile, Group Head: Public Policy and Regulation and Regional Chief Executive of the South &amp; Central Region, says renewable energy is a massive economic opportunity that Africa needs to harness.



“Over half of cobalt reserves in the world are found on our continent,” he says. “Mining the minerals needed for solar panels and wind turbines will generate significant revenue and raise the living standard of millions of people. But to realize this potential, we need to forge more meaningful partnerships.”



Acknowledging the infrastructure deficit that exists in Africa, Fuzile says he is nevertheless hopeful that the continent could leapfrog its competitors by playing to its advantages.



“The WEF says that by 2040, Africa can switch to 76% renewable energy if we embrace hydro, solar and wind power.



“Africa can be a beacon of hope and opportunity for its 1.2 billion inhabitants if it seizes these opportunities, which include having the world’s most fertile arable land.”



Seismic geopolitical shifts



While acknowledging Africa’s strategic advantages, Standard Bank Group chief economist Goolam Ballim points out the backdrop against which global seismic shifts are occurring.



“We are shifting from a world of moderate multilateralism towards geopolitical confrontation and fragmentation,” he says. This is evident in the U.K.’s withdrawal from the European Union, the advent of BRICS and BRICS+, and a spreading emphasis on insular, domestic issues alongside rising populism in countries such as Brazil and the U.S. and across Europe.



“Politically, there is a growing tilt away from democracy to illiberalism,”



“And, in trade, we are transitioning from globalization to regionalism. In economic terms, power is shifting from the West to the East,” Ballim comments, highlighting the rising importance of China.



“On the technology front, the digital world is experiencing an accelerating race into the unknown, catalyzed by artificial intelligence, quantum computing, the Metaverse, and immersive-reality technologies.”



On the positive side, Ballim says it is encouraging that dirty energy is now making way for cleaner, renewable energy.



“Although the momentum behind renewable-energy projects initially came from Western countries, today it is increasingly driven by China, which produces most of the world’s wind turbines and photovoltaic panels.”



Achieving consistent economic growth is a challenge for many African countries, including South Africa, whose growth rate for 2024 is projected at 1.1%, says Ballim.



“We are seeing multispeed economic growth in sub-Saharan Africa, with some countries growing consistently, others accelerating, and still others lagging behind.”



Regional integration is key to Africa’s growth



On the topic of regional integration, more efforts are needed to advance agreements such as the African Continental Free Trade Area (AfCFTA), says Fuzile.



“We can unlock Africa’s growth only by focusing on more regional integration”, he adds.



The 44 member countries of AfCFTA have committed themselves to the elimination of tariffs on most goods and services over the next decade, creating a single, liberalized market.



“We need to reduce barriers to capital, facilitate investment and develop regional infrastructure if we want to achieve the sustainable and inclusive future for Africa that we envisage.”



As for SMEs, Blackie says Standard Bank is committed not only to providing the necessary finance to help them grow, but also to sharing knowledge and lending support.



“We are dedicated to supporting entrepreneurs at every stage of their journey – whether they are starting, managing or growing their businesses. We want to understand businesses better so that we can help them form new partnerships and sharpen their competitive edge.



“In this way, we aim to continue our 161-year track record of building multigenerational wealth on the continent.”



Despite her enormous mineral wealth, the biggest resource that Africa possesses is human potential, Blackie concludes.



“We are confident that by investing in businesses and people, prioritizing regional integration, capitalizing on the digital revolution and adopting new approaches to agriculture, we can unlock Africa’s growth.”

Bill Blackie1

Africa’s Future Looks Resilient Despite A Fragmented World

Creating an enterprise with longevity and grip means building relationships, understanding innovation, and challenging perceptions.&nbsp;



<a href="https://medium.com/theagency/the-ad-that-changed-advertising-18291a67488c" target="_blank" rel="noreferrer noopener">Think Small</a>. The tagline of the world’s most famous advertisement for now one of the world’s leading vehicle manufacturers changed advertising and the VW brand, forever.&nbsp;&nbsp;



Today, Volkswagen <a href="https://www.statista.com/topics/1574/volkswagen/#topicOverview" target="_blank" rel="noreferrer noopener">has 6% of the global market</a> and its luxury car brand, Audi, is considered one of the ten most valuable brands. That small VW campaign proved that creativity and innovation aren’t about size. Gaining ground in competitive markets means listening to people and creating solutions that solve their problems. It means thinking small when it comes to personalized service and collaborative customer relationships, but thinking far beyond the box when it comes to solutions, innovation and growth.&nbsp;



This is the same approach taken by Braintree. A small idea about a dream team of experts with a knack for solving problems and creating world-class solutions built on the right technology; a tree with roots extending into global industry expertise, solutioning, customization, talent acquisition, and building future-proof, resilient technology architectures. The company started small and today is one of the largest Microsoft Dynamics partners in South Africa.&nbsp;



Braintree is built on the foundations of talent and the Microsoft ecosystem. Finding the right people took a long time, but everyone understands the value of the Microsoft technology stack and how to create solutions that are tailored to fit the unique needs of different organizations.&nbsp;&nbsp;



Capable of deploying, managing and maintaining solutions on-site or in the cloud, Braintree has a 27-year track record and solidified its status as a go-to Microsoft partner with the perfect combination of people, problem-solving and creativity.&nbsp;



One of the core reasons for Braintree’s growth has been its investment into people. Yes, most companies talk about how they prioritize talent and recognize the value of skilled people. Not all of them spent nearly 30 years tracking down the right personalities so the culture is a delightful mix of ingenuity, engineering, expertise and long-term relationships.&nbsp;&nbsp;



Talent acquisition is as important as client retention – without the one, you can’t really have the other. Customers know when the services and expertise they receive are delivered with passion. And that passion translates into solutions.&nbsp;



It also translates into a deeper understanding of the market. The IT consulting industry is challenging and mercurial. There’s no guarantee you will retain your employees or your customers. Customers don’t want to feel they’ve been thrown into a lion’s den where every employee is fighting for their share of the wallet, and this is a common pitfall in this industry. It’s very easy to get lost in sell, sell, sell, and lose sight of the end goal, which should be building genuine relationships that span years.&nbsp;&nbsp;



When you get to know your customers, you have the space to design solutions that evolve with them. It shouldn’t be a case of grabbing the whole pie in the first bite, but rather a collaborative and strategic effort that leverages the strengths and talents of your people to unearth the strengths and talents of your customer’s business and people.&nbsp;&nbsp;



The baseline to building a business that thrives in a highly competitive and noisy market needs to be adding depth to your support and structures. This allows the business to flourish, and, most importantly, ensures that customers flourish.&nbsp;



Braintree’s vision for customer service and retention aligns with the name – a tree with roots that grows thanks to mutual respect and shared investment. It’s not a race to the bottom, it is people and processes that prioritize results over politics and power plays.&nbsp;&nbsp;



The result is that the company has grown significantly, expanding into new markets such as the United Kingdom, and building a solid customer base that trusts in its ability to consistently deliver results.&nbsp;&nbsp;



Braintree is growing because of how we grow our customers – we keep on thinking small when it comes to prioritizing customer care, agility, and connections. We will always think big when it comes to building solutions that are sustainable, remarkable and resilient.&nbsp;&nbsp;



Looking for a reliable partner to help you reach your business objectives? <a href="https://www.braintree.co.za/about-us?utm_medium=internet&amp;utm_source=online&amp;utm_campaign=braintree_brand_forbes_article&amp;utm_content=traffic">Contact Braintree </a>and let’s explore how we can collaborate.

Heath Huxtable – Managing Director Braintree

Talent, Time And Customer Retention At The Root Of Business Strategy  

Wilderness Bisate Reserve, the newest gem in Africa’s luxury safari landscape, has opened in Rwanda, set against the dramatic backdrop of Volcanoes National Park (VNP). 



The pinnacle of luxury lodges for connoisseurs of conservation, Wilderness Bisate Reserve offers the grandest base from which to witness the renowned mountain gorillas in the park, and redefines exclusivity with its design, bespoke approach and service excellence.



“We are thrilled to unveil this sophisticated lodge, enhancing our much-acclaimed offering at Bisate. Every thread of its design reflects our deep sense of purpose, seamlessly woven into the fabric of the property,” says Manzi Kayihura, Wilderness Rwanda Chairman.



“With breathtaking views over the surrounding volcanoes and neighboring protected parkland, it is quickly clear why our mission is so vital. Immense care and thought have been poured into every inch of this haven, honoring the motivation it serves and the extraordinary adventure it promises.”



Perched at an elevated vantage point, Bisate Reserve offers unobstructed 360-degree views of all six of the Virunga’s dormant volcanoes, including Bisoke, Karisimbi and Mikeno.



The lodge’s architecture and décor, crafted by architect, Nick Plewman and interior designer Caline Williams-Wynn of Artichoke Interior Design, reflect the essence of Rwanda, through their blend of thatch, timber, hand-chipped volcanic rock, exposed brick and basketry. This elegant fusion honors the regal grandeur and timeless traditions of the region while providing comfort for a maximum of just eight guests.



Each villa features private decks and cozy fireplaces, cocooning guests in supreme comfort with options for private dining, outdoor hot tub soaks, and tailored in-room massage treatments.



Additionally, guests can enjoy special screenings of wildlife and natural world documentaries, ensuring a deep connection with the lodge’s spectacular surroundings after a day of transformative trekking encounters.



Under the expert guidance of Executive Chef, Angelus Karangwa, the culinary experience at Bisate Reserve blends traditional East African flavors with refined elegance. Embracing a philosophy of simplicity and sustainability, the cuisine features local ingredients such as coconut, chili, ginger and turmeric, with a subtle nod to French culinary techniques. The reserve’s earth-to-plate approach is underscored by daily harvests from two on-site kitchen gardens, and when necessary, ingredients are sourced from local farmers.



The name “Bisate Reserve’’ evokes a place meant to be cherished and savored, which perfectly encapsulates the lodge’s commitment to reforestation and habitat preservation.



“Our core mission here is to transcend luxury hospitality to embrace a profound commitment to conservation, as showcased in the restoration of Bisate itself, with previous farmland now a thriving reforested area. Our ambitious rehabilitation efforts have seen over 100,000 trees meticulously hand planted to date, with the aim to safeguard, enrich and enlarge the natural habitats that sustain the species residing in these hills”, adds Kayihura.



On-site activities, including exploring scenic nature trails, transformative trekking and engaging with local communities, elevate the guest experience and deepen their connection to the region. Bisate Reserve offers every indulgence, allowing guests to tailor their stay to their preferences – for those



seeking absolute privacy, the lodge provides intimate in-room dining, bespoke setups and thoughtfully-designed service hatches for a seamlessly exclusive, world-class experience.



Meanwhile, guests who wish to embrace the lodge’s vibrant atmosphere will find ample opportunities to interact with fellow visitors and the enthusiastic staff. From elegant cocktails at the Reserve Bar to live painting sessions with local artist, Rigobert Uwiduhaye, whose captivating gorilla artworks adorn the walls, every detail is crafted to enhance the luxurious experience at Bisate Reserve.



“We look forward to welcoming guests to explore the mesmerizing natural beauty of this remarkable retreat, where every detail reflects our steadfast commitment to creating truly transformative experiences,” concludes Kayihura.

Bisate reserve

A Luxury Safari Lodge In Rwanda’s Vibrant Parklands

Renee Ngamau, co-founder and President of <a href="https://www.checkupsmed.com/" target="_blank" rel="noreferrer noopener">CheckUps Medical Hub</a>, has been a passionate advocate for human rights and women’s economic power for over two decades. Through her leadership in social impact initiatives, health, and fintech, she has worked to address the barriers to economic power, particularly for women in low- and middle-income countries.&nbsp;&nbsp;



In this Q&amp;A, Ngamau shares her insights on the link between women’s health and economic power, the vision behind launching CheckUps Medical Hub, and the essential role that leaders in the public and private sectors can play in shaping policies that consider women’s health as a key lever for women’s economic power.&nbsp;



Q. What inspired you to launch your social impact, health, and fintech start-up – CheckUps Medical Hub, and how have you seen its impact extend beyond improving healthcare access to financially empowering women? 



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A. The <a href="https://widgets.weforum.org/outlook15/10.html" target="_blank" rel="noreferrer noopener">World Bank reports</a> that 50% of economic growth differentials between developing and developed nations are attributed to poor health and low life expectancy. Healthcare access must be holistic – encompassing nutrition, hygiene, finance, and education. At CheckUps COVA, we focus on three key barriers: resources, finances, and time. By providing accessible outpatient care and flexible payment solutions, we’re helping bridge this gap, particularly for women who often must choose between earning an income or seeking healthcare. Moreover, we appreciate that women care for many people, not just direct family members. We allow the sharing of benefits with whoever they nominate – African style. 



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Q. Health is a human right that is denied to many living in poverty. What steps can be taken to address the issues at the nexus of health, economic power, and development? 



A. Studies show that chronic illness in families creates a devastating cycle of reduced earnings and increased expenses. When 40%+ of the population faces these health-poverty barriers, development stagnates. The solution requires three fundamental catalysts: access, safeguard, and control. Expand access to information, proper nutrition, and tools of production. Safeguard people’s ability to produce and be paid dignified wages for their production. Ensure people can control, preserve and grow their resources without bias or discrimination. Success demands both enabling policies and supportive initiatives. Not addressing these interconnected factors, perpetuates ill health, poverty, uneven development, and trapped potential in an increasingly impatient populace. 



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Q. What role can leaders in the public and private sectors, philanthropy, and development play in driving conversations and advocating for better health policies that support women’s economic power? Additionally, what are some key policies that should be prioritized to ensure women&#8217;s health is integrated into broader economic empowerment strategies? 



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A. Four critical policy shifts are needed. First, make healthcare caregiver-accessible through delivery-based models rather than facility-dependent care. Second, eliminate gender bias in medical treatment &#8211; studies show women’s pain complaints are downgraded 90% of the time, while men&#8217;s are upgraded 80% of the time. Third, financial policies must recognize women’s proven reliability – in lower-income countries, women show 90% loan repayment rates compared to men’s 46-67%. Let us grow women-owned medium to large-scale entrepreneurs. Fourth – equal pay for equal work. These changes and workplace policies supporting women’s roles as earners and caregivers will catalyze true economic power. 



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Q. Looking ahead, what do you envision as the future of women’s economic power and what role will quality, affordable, and accessible healthcare play? How can individuals and organizations best contribute to this vision? 



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A. We’re revolutionizing healthcare distribution across sub-Saharan Africa through CheckUps COVA, making quality care accessible when and where it’s needed. Inspired by Grameen Bank’s success in Bangladesh, our model combines AI-powered diagnostics with flexible financing solutions. The goal is to ensure women never have to choose between work and health, effectively breaking the cycle of poverty and poor health outcomes. Institutions and individuals can begin by auditing their personal, business, workplace and national policies to identify and eliminate discriminatory practices that, whether consciously or unconsciously, maintain systems that disadvantage women—50% of the population—simply because of their biology. 



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Empowering Women In Africa Through Health And Economic Independence 

In recent years, Africa has emerged as a hotbed for innovation and entrepreneurship, with a significant uptick in the establishment of tech companies and startups across the continent. A catalyst for change, Hiruy Amanuel moved back to Africa to found his own tech company and invest in other tech companies in the ecosystem.



Hiruy Amanuel’s career began in the heart of innovation — Silicon Valley in Northern California in the U.S. With a decade of experience in private equity and venture capital, Amanuel was well-versed in the dynamics of the tech and financial sectors.



His first visit to Africa in 2015 was a pivotal moment that reshaped his career trajectory. Struck by the continent’s untapped tech talent and rapidly developing technology landscape, Amanuel envisioned a future where Africa could rival global tech hubs if given the right resources and opportunities.



According to the United Nations, Africa has the youngest population in the world, with 70% of sub-Saharan Africa under the age of 30. These statistics position Africa’s youth as crucial drivers in shaping a sustainable future for the continent’s communities and ecosystems.



Amanuel’s vision materialized with his first investment in the continent into Gebeya Inc in 2015, which he later went on to co-found. Gebeya is a SaaS talent marketplace that utilizes AI to match talent for projects outsourced to clients.



Gebeya has not only provided employment but has also set a precedent for tech talent outsourcing from Africa.



In partnership with Mastercard Foundation, Gebeya was able to launch Mesirat, a five-year program that equips 100 entrepreneurs in Ethiopia with their own multi-sided gig marketplaces. Powered by $48 million, the partnership saw the two organizations and several other consortium partners leverage their combined experience and expertise to co-create and replicate Gebeya’s model. Gebeya has also recently rebranded to a talent cloud provider – a move that has seen the firm garner partnership opportunities with notable brands such as Microsoft and O’Reilly.



Expanding his impact, Amanuel co-founded Gullit VC, a venture capital firm dedicated to investing in African tech startups. Through Gullit VC, Amanuel has invested in a diverse range of companies, including BuuPass (Digital Mobility), WellaHealth (Health Tech), and Logidoo (Logistics). These impactful investments reflect Amanuel’s commitment to nurturing a variety of tech-driven solutions on the continent.



Buupass revolutionizes the travel industry in Africa by offering a comprehensive ticketing platform for buses, trains, and flights. The firm recently expanded its operations into South Africa, and received a groundbreaking investment from Tim Draper, a global icon in venture capital and a fervent supporter of entrepreneurship and innovation. This investment marked a monumental leap toward BuuPass’s vision of becoming a unicorn in the transportation sector.



WellaHealth aims to transform healthcare access across Africa, starting with Nigeria. WellaHealth launched an enhanced version of its services which includes several new features aimed at improving healthcare accessibility. These features include telemedicine services, where users can consult doctors virtually, as well as comprehensive care bundles for chronic conditions like diabetes and hypertension.



WellaHealth has also recently introduced funeral coverage, cash-back on hospital visits, and access to an online community for healthcare practitioners, reflecting the company&#8217;s commitment to addressing the diverse healthcare needs of Nigerians.



Logidoo has made significant strides in 2024, solidifying its position as a leader in the Pan-African logistics sector. One of the key achievements this year was securing $1.55 million in seed capital. This funding will support Logidoo’s ambitious expansion plans, which include extending its franchise network to five additional African countries, bringing its services to a total of ten countries across the continent. This expansion is part of Logidoo’s strategy to enhance its market presence and impact within the African



Continental Free Trade Area (AfCFTA).



Furthermore, Logidoo has shown impressive operational efficiency, having aggregated over 3,000 logistics suppliers, completed more than 100,000 operations, and served over 400 clients in eight countries. The company has been EBITDA positive since January 2023, a rare feat among logistics startups.



Amanuel’s work is instrumental in driving both economic and technological progress in Africa. As an individual and through his firm, he is empowering local talent and investing in tech-driven solutions, contributing to job creation, skill development, and economic diversification. The companies he has co-founded and invested in employ hundreds of African engineers, creating a ripple effect that extends beyond the tech industry to impact various aspects of the economy.



The success of these tech ventures has also opened up multiple commercial real estate ventures for Amanuel across Africa. He has demonstrated his prowess in real estate, with five strategic investments across Africa and the Middle East and is further looking to expand his operations into the Middle East, particularly motivated by the UAE’s strategic vision for 2026.



The UAE’s plan focuses on opening new corridors, which is expected to boost the logistics sector in the region significantly. By capitalizing on this opportunity, Amanuel aims to leverage growing infrastructure and economic developments, making it an ideal time for expansion into logistics and real estate in the Middle East.



Recent statistics underscore the burgeoning entrepreneurial landscape in Africa. According to the African Development Bank, the continent is home to over 400 tech hubs and has seen a 40% increase in tech startup funding between 2020 and 2022. Additionally, the International Finance Corporation (IFC) reports that African startups raised a record $5 billion in 2021, a testament to the growing investor confidence in the region’s tech potential.



Hiruy Amanuel’s journey from Silicon Valley to Africa is a powerful narrative of vision, commitment, and impact. Through his ventures, he has demonstrated that Africa is not just a recipient of technology but a creator and innovator in its own right. His work in building tech companies and investing in startups is laying the groundwork for a sustainable and thriving tech ecosystem in Africa.



As Africa continues to rise on the global tech stage, Amanuel’s contributions serve as a blueprint for other investors and entrepreneurs looking to make a meaningful impact. His story is a testament to the transformative power of entrepreneurship and the boundless potential that lies within the African continent.

Hiruy-Amanuel

A Look At Tech Entrepreneurship In Africa

Pinagare Mogodi’s life and professional journey can be described as resilient and visionary with an unyielding drive to break barriers.



Born with a modest background, Pinagare Mogodi was raised by his single mother, Puleng Mogodi, who juggled three jobs to provide for her children. At the same time, his uncle, Ignitius Oupa Mphomane, played a pivotal role as a mentor and father figure, introducing Mogodi to business ethics and the significance of earning respect through hard work.



His uncle’s success, wealth and influence as a businessman contrasted with Mogodi’s humble beginnings, making him feel like a “Fresh Prince of Bel-Air”. This experience left a lasting impression and sparked Mogodi’s desire to pursue more than just financial security — he wanted freedom, respect, and the opportunity to help others.



Mogodi’s entrepreneurial journey began early in life. While still in high school, he found ways to make money by selling sweets, PlayStation games, and music CDs. His drive to succeed was evident even then, and by the time he reached his second year of university, he had already registered his first company, MAB Group (Matsapa-A-Botshelo).


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="702" src="https://cms.forbesafrica.com/wp-content/uploads/2024/10/IMG_0306option1-1024x702.jpg" alt="" class="wp-image-63517" style="width:598px;height:auto" srcset="https://cms.forbesafrica.com/wp-content/uploads/2024/10/IMG_0306option1-1024x702.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2024/10/IMG_0306option1-300x206.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2024/10/IMG_0306option1-768x526.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2024/10/IMG_0306option1-1536x1052.jpg 1536w, https://cms.forbesafrica.com/wp-content/uploads/2024/10/IMG_0306option1-2048x1403.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">MAB aims to be at the forefront of mining projects</figcaption></figure></div>


The initial motivation behind the company was deeply personal — to alleviate his mother’s financial struggles. However, what began as a small operation soon grew into something far more significant.



MAB Group quickly expanded, venturing into industries that were not only highly competitive but also capital-intensive, such as mining, construction, real estate development, and trucking. Mogodi’s initial goal of helping his family gradually evolved into something much larger: he wanted MAB Group to be a symbol of success, a company that would challenge industry giants and redefine what was possible for a young, ambitious entrepreneur from humble beginnings.



Breaking into the mining industry was one of Mogodi’s biggest challenges. Mining, especially coal mining, is a sector dominated by established players with deep financial reserves and extensive industry connections.



As a young entrepreneur with limited capital, Mogodi had to overcome significant skepticism from potential clients who doubted whether MAB Group could deliver on large-scale coal exports, manage the logistics, and secure the necessary financial backing. Yet, with persistence, strategic insight, and unwavering faith in his vision, Mogodi worked to prove his doubters wrong.



He built trust with clients, demonstrating that MAB Group was not only capable of handling large projects but was also committed to quality and reliability.


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="965" src="https://cms.forbesafrica.com/wp-content/uploads/2024/10/IMG_3656option2-1024x965.jpg" alt="" class="wp-image-63518" style="width:590px;height:auto" srcset="https://cms.forbesafrica.com/wp-content/uploads/2024/10/IMG_3656option2-1024x965.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2024/10/IMG_3656option2-300x283.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2024/10/IMG_3656option2-768x724.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2024/10/IMG_3656option2-1536x1448.jpg 1536w, https://cms.forbesafrica.com/wp-content/uploads/2024/10/IMG_3656option2-2048x1930.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Building success through hands-on mining leadership</figcaption></figure></div>


Despite his success in business, Mogodi’s journey has not been without its personal struggles,which included facing financial difficulties early on. Yet, even during these challenging times, he never wavered in his commitment to building MAB Group into a respected name in the industry.



One of the most significant decisions Mogodi made along his journey was to leave school to focus fully on his growing business. It was a difficult choice, as education had always been important to him. However, as MAB Group continued to expand and become more successful, Mogodi decided to return to school to complete his studies.



His decision to return was not just for personal fulfillment — it was also motivated by a desire to set a strong example for his children, showcasing that no matter how successful one becomes, education is an essential pillar of personal growth and development. With the support of his fiancée and children, Mogodi is now pursuing his academic goals while continuing to lead MAB Group to new heights.



Under Mogodi’s leadership, MAB Group has evolved into a multifaceted organization with a diverse portfolio. The company’s mining division offers a range of services, from exploration and extraction to processing and export, all while maintaining a strong focus on sustainability and community involvement. In the construction sector, MAB Group has taken on large-scale residential, commercial, and industrial projects, contributing to South Africa’s infrastructure development. Additionally, the company’s trucking services ensure efficient transportation of goods across the country, further solidifying its position as a key player in the logistics industry.



Beyond its business success, MAB Group is deeply committed to community development and social responsibility. Mogodi’s belief in the importance of uplifting the communities where the company operates is reflected in MAB Group’s numerous initiatives. The company offers internship and learnership programs that equip individuals with the skills they need to succeed in the workforce. It also supports local businesses and promotes economic growth in the areas where it operates. For Mogodi, giving back to the community is not just an obligation, it’s a core part of his company’s mission.



Throughout his 14-year journey, one of the key lessons Mogodi has learned is the power of strategic partnerships. These alliances have been instrumental in MAB Group’s growth, providing the financial strength and industry expertise necessary to scale operations and enter new markets. By partnering with other companies, MAB Group has been able to mitigate risk, innovate, and expand its reach, both locally and globally.



The company has significantly expanded its coal export operations, handling between 75,000 and 150,000 tons of coal. It is also in the process of developing new coal and chrome mines, with plans to complete a state-of-the-art wash plant by 2025.



In the construction sector, MAB Group has been involved in major projects such as Rama City, a large-scale development, and several public-private partnerships with the government. Despite facing challenges like debt and the economic impact of Covid-19, Mogodi has guided the company through these turbulent times.



Looking to the future, Mogodi remains optimistic about the prospects for South Africa’s mining, construction, and logistics industries. He believes that the country’s new Government of National Unity (GNU) has the potential to drive economic improvement, despite challenges such as disruptions in rail infrastructure and port logistics etc. For Mogodi, these challenges represent opportunities for growth and innovation, and he is confident that MAB Group will continue to thrive by adhering to ethical business practices.



Mogodi’s vision for MAB Group extends far beyond business success. He sees the company becoming one of Africa’s largest mining and exporting houses, with a mission to help reduce unemployment across the continent.



His focus on strategic expansion, innovation, and sustainability reflects his commitment to creating lasting change, not only for his company but for Africa as a whole.

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From Start To Scale:A South African Entrepreneur’s Foray Into Mining, Construction And More

Idorenyin Obong, CEO of Grey, discusses his journey from fintech expert to an industry disruptor offering innovative global banking solutions for digital nomads and remote workers.



With over seven years of impactful experience in the fintech industry, Idorenyin Obong has established himself as a key player in driving innovation and excellence. His career includes technical roles at leading companies like Busha, Paystack, and Yellow Card, where he honed his skills in scaling brands, optimizing operations, and enhancing financial performance. Recognizing a gap in the market, Obong, alongside Femi Aghedo, co-founded <a href="https://grey.co">Grey</a>, a finance app that has quickly become a game-changer for <a href="https://grey.co/discover/digital-nomad">remote workers and digital nomads,</a> offering secure and seamless global banking solutions.



In this exclusive interview, Obong, affectionately known as ‘Idee’ by his inner circle, delves into his journey, sharing insights on his dedication to advancing the African fintech landscape, his advice for aspiring entrepreneurs, and the significance of corporate social responsibility in building a platform as impactful as Grey.



Q. Can you share the story behind the founding of Grey in 2020? What inspired you to start this venture specifically for remote workers and digital nomads?



A. Our founding story began in 2019, although the company officially started in 2020. I lived in Lagos, Nigeria, working for international companies like Auth0 and Busha. As a remote worker, I needed to receive international payments in USD, but getting a local USD account was very hard. It took almost three months to complete the process – multiple trips to the bank, filling out forms and finding referees who were current account holders. Afterwards, I also had to figure out the conversion to local currency. The tedious and lengthy process led me to call my co-founder, who faced similar challenges. We realized there was a gap in the market that we could fill. By late 2019, we decided to build a solution, and by 2020, Grey was born.



Q. How did the global pandemic influence the creation and early development of Grey?



A. We started building Grey properly in early 2020, January to be precise, and the pandemic became full-blown a few months later. The pandemic further exposed the inadequacy of the current payment options, especially for people in emerging markets like Nigeria. Apart from exposing those gaps, we also saw that the pandemic created a new market because many companies in the global West were getting more comfortable than ever with hiring people from these regions. The pandemic changed the attitude of employers and created space for our proposed market at the time to actually grow.



Q. Grey&#8217;s mission is to make life easier for digital nomads and remote workers. How do you see this mission evolving in the next five years?



A. I like to say that it’s still the early days for us at Grey, as there’s so much we want to do for remote workers and freelancers. When we started the mission, we focused on one or two countries. But in the last few weeks, we have expanded our reach to serve other customers across Latin America and Southeast Asia. So, in the next couple of years, the first thing, mission-wise, is expanding this reach some more. There are still a lot of customers and countries that are emerging markets that we can serve in the coming years. Still, within our mission, payment is very broad, and people say that payment has still not been permanently fixed, especially in places in Africa and the Middle East. We are experiencing that firsthand while trying to build this solution. And I think that something we’re willing to do to achieve this is to build infrastructure in certain markets. Because in our target market, you just realize that there are inadequate infrastructure options for you to serve the market with and that is something that we need to do to actualize our mission.



Q. In what ways does Grey go beyond just facilitating payments to truly make a



difference in the lives of remote workers in developing economies?



A. <a href="https://grey.co/about">At Grey</a>, we are not just concerned with receiving and sending payment. We like to see ourselves as part of our customers’ entire journey. From when they get the job to receiving their paycheck, to how they want to spend, budget, save, build wealth, and send money. These are the things that influence the initiatives and product features we are rolling out for customers. So, we aren’t just sticking to sending and receiving payment. For instance, last year, we rolled out an expense tracking feature where our customers can get insight into what they spend and how they spend. Later this year, we intend to roll out a new feature that enables customers to save and earn interest. So, we don’t just want to be part of the first and last phases of our customers’ financial journey. Beyond that, we also try to build partnerships to improve the lives of remote workers and digital nomads outside of payments. We have partnerships we rolled out in the last couple of months that give them access to affordable health and travel insurance because they’re always on the move.



Q. What were some of the biggest challenges you faced in the early stages of Grey, especially concerning financial regulations in different countries?



A. When you start out with fintechs, there is a huge possibility that you will not be able to acquire everything you need from day one. So, one of our approaches was partnering with licensed entities before we went ahead and applied for certain licenses and money service business registrations across multiple countries. Compliance is a continuous thing, not a one-off. We had to figure out the market and how we would position ourselves, compliance and regulatory-wise, to further expand our services, and so far, so good; that is going well for us.



Q. How does Grey address the specific challenges of currency exchange and transfer fees for remote workers in emerging markets?



A. So, on average, banks charge you 3% to 5% for currency exchange. Then, if you look at international payments as a whole, including transfer fees, that might rack up to over 6%; in places like Africa, it’s about over 7%. So, we took an approach that made us very fundamentally different from banks. We provide offshore accounts, so if you are trying to receive payment from the US, we are giving you a US bank account, and doing that means that the sender is paying you via their local payment scheme, ACH, for instance. So, if it’s paid from ACH to ACH, the fees are not as high as if you were to receive payments in a local account in Africa. That’s one of the things we do to ensure we reduce the cost of sending and receiving money. So, we’re optimizing for payment schemes across these regions. Also, if our users want to send money across borders, since we’ve partnered with different local payment players in different regions, we are able to offer this service at a good speed and an affordable cost. Through these partnerships, we’ve been able to drive down the cost on average from previously over 6% to somewhere around less than 2%.



Q. Are there any upcoming technological innovations or features that Grey plans to introduce to further support remote workers and digital nomads?



A. Yes, we want to roll out a couple of features in the next few months. One of them is savings, which I mentioned earlier. We are trying to enable our customers to earn an interest on their money. This has been one of the major requests from the customers for over a year now. Something customers have also requested a lot is physical cards for transactions. These are some of several features we plan to roll out soon.



Q. How important are partnerships for Grey’s growth, and can you highlight any key collaborations that have significantly contributed to your success?



A. Partnerships are crucial to Grey’s growth. Initially, we collaborated with parent businesses to launch, and since then, we&#8217;ve teamed up with like-minded companies. For example, <a href="https://grey.co/blog/grey-partners-with-payments-company-cellulant-for-east-africa-expansion">partnering with Cellulant</a> accelerated our entry into East Africa. We also worked with Moringa School to provide tech education to future remote workers, aligning with our mission and allowing us to grow quickly and effectively.



Q. What qualities do you look for in potential partners, and how do these partnerships align with Grey’s mission and goals?



A. The major thing we look for in partnerships is an alignment of goals. Case in point: Cellulant. They aim to provide payment solutions, which align with our goal of making it easy for remote workers and digital nomads to live and work in the modern world. One of the core requirements for that is payment.



Look at Moringa School and Insured Nomads as case studies. These examples show that we are all on the same mission. Connecting with them felt like an absolute no-brainer because we are aligned. So, the major thing here is alignment.



Q. What opportunities do you see for Grey to expand its services or enter new markets in the coming years?



A. When we started this company, we were focused on just a few countries, and now, we have opened up to 10 countries. So definitely, we are looking to expand the number of countries we will be able to serve and deepen our market penetration in <a href="https://grey.co/blog/grey-is-available-in-six-new-countries-including-latam-and-southeast-asia">these countries</a>, particularly in Asia, Latin America, and Africa. These are the core markets we want to serve. In the next couple of years, apart from just expanding to more countries within this region, we want to cover a lot of markets here.



Q. What advice would you give to entrepreneurs looking to start a fintech company focused on financial inclusion and serving emerging markets?



A. Well, I think there are still many opportunities in fintech. It isn’t just about what we are building here. So, for upcoming entrepreneurs, if you are convinced about what you are doing and there is a market for it, then go for it! Build an MVP, launch as soon as possible, try to get partnerships to propel your growth, and move fast! So, I&#8217;m saying&#8230; just launch!



Q. How do you stay motivated and inspired as a leader in the fintech industry, and what keeps you passionate about Grey’s mission?



A. If you asked me before 2020 or 2019 if I wanted to be an entrepreneur, I would have definitely said no. But now, because I am solving a personal pain point, my motivation may differ from what you would typically see with other startup founders. So, this alone gives me a natural motivation every morning when I wake up because this is personal to me, and I’m focused on this segment of customers in the market. Also, seeing the success of it so far is very motivating. When we hear people talk about our products, services, and how good they have been, it also fuels the desire to continue. You could walk on the road and stumble on people speaking about Grey, and it is really pleasant.



Q. How has your background and personal journey influenced your approach to



leading?



A. I had the opportunity to work at three different fintech startups before founding Grey: Busha Digital Limited, Yellow Card, and Paystack. These experiences spanned various stages of startup development, providing valuable insights. At Busha, I was the first engineer and was involved in the intense early stages, working closely with the founders. Yellow Card, which I joined at the seed stage, had a product but no mobile app, and I led the development of the app, which served over 10 countries. Paystack, on the other hand, was more mature when I joined, giving me exposure to a more developed startup environment. Each experience offered unique leadership lessons tailored to the startup&#8217;s life cycle, which has been instrumental in building and positioning Grey. My diverse background across these stages has thoroughly prepared me for this role.



Q. What are some of the most valuable lessons you’ve learned as the CEO of Grey, and how have they shaped your leadership style?



A. I think the most important lesson, and this is for all startups, is ‘speed’. One advantage a startup has over other incumbents they want to ‘disrupt’ is speed because if you are doing things at the same pace as the incumbents, then how are you really different? How are you going to disrupt them? What works for them also most likely would not work out for you, so you have to be able to find different unique ways of getting things out. And so, I think startups should continually optimize for speed, and I think that has influenced my leadership style. Nonetheless, sometimes you need to put the brakes on because, with financial services, it’s a lot more tricky because of regulations. But generally, I think people should optimize for speed, and that’s what we do over here.

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Disrupting Fintech And Empowering Digital Nomads Worldwide

Rwanda has once again demonstrated its commitment to business excellence, achieving impressive results in the newly-launched World Bank Business Ready (B-READY) Report unveiled today, solidifying its position as a leading investment destination in Africa.



The first edition of B-READY assessed the business environments of 50 global economies, focusing on three pillars – regulatory frameworks, public service delivery, and operational efficiency, and has 10 indicators, which include Business Entry, Business Location, Utility Services (water, electricity, and internet), Labour Force, Financial Services (access), International Trade, Taxation, Disputes Resolution, Market Competition (Public Procurement), and Business Insolvency.


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<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="683" src="https://cms.forbesafrica.com/wp-content/uploads/2024/10/B-Ready-2-1024x683.jpeg" alt="" class="wp-image-63470" style="width:570px;height:auto" srcset="https://cms.forbesafrica.com/wp-content/uploads/2024/10/B-Ready-2-1024x683.jpeg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2024/10/B-Ready-2-300x200.jpeg 300w, https://cms.forbesafrica.com/wp-content/uploads/2024/10/B-Ready-2-768x512.jpeg 768w, https://cms.forbesafrica.com/wp-content/uploads/2024/10/B-Ready-2-1536x1024.jpeg 1536w, https://cms.forbesafrica.com/wp-content/uploads/2024/10/B-Ready-2.jpeg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure></div>


Rwanda is among the top performers in several key areas, demonstrating the country’s sustained drive to enhance its business environment and foster a welcoming climate for investors. In the 2024 B-READY Report, Rwanda achieved the following scores:



<ul class="wp-block-list">
<li>81.31 in Operational Efficiency (3rd globally)</li>



<li>67.37 in Public Services (8th globally)</li>



<li>70.35 in Regulatory Framework (17th globally)</li>
</ul>



These scores position Rwanda as one of the top-performing countries globally, and the top performing country in sub-Saharan Africa.&nbsp;



Key Highlights of Rwanda’s Performance:&nbsp;



<ol start="1" class="wp-block-list">
<li>Operational Efficiency: Rwanda remains one of the fastest countries in Africa and globally for company registration. This efficiency stands in contrast to global averages of 32 days for domestic firms and 39 days for foreign firms, reinforcing Rwanda’s position as a regional leader in ease of doing business.</li>



<li>Public Services: Rwanda’s digitization of public services has been a key driver of its strong performance. Systems like the Integrated Electronic Case Management System (IECMS) for the judiciary and the e-titles system for land services have streamlined processes, reducing both the time and cost of doing business. These innovations play a vital role in enhancing the overall business environment.</li>



<li>Regulatory Framework: Rwanda’s legal reforms continue to enhance its global competitiveness. Recent legislative efforts, including the 2021 Investment Promotion Law, the Company Law, and the Insolvency Law, have created a more business-friendly regulatory environment. Additionally, Rwanda’s commercial courts and streamlined processes for business registration and dispute resolution set benchmarks for the region.</li>



<li>Environmental Sustainability: The B-READY report highlights Rwanda’s leadership in integrating environmental sustainability into its business practices. Initiatives such as e-mobility and renewable energy demonstrate the country’s commitment to a green economy, positioning Rwanda as a leader in sustainable development across Africa.</li>
</ol>



Rwanda’s Strategic Reforms:



Rwanda’s success in the B-READY report is attributed to its long-term reform strategy, which began in 2008 with the creation of the Rwanda Development Board (RDB). Over the years, Rwanda has focused on administrative, legal, and digital reforms to enhance the business environment, attract foreign direct investment (FDI), and drive economic growth.


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Key reforms include:



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<li>Free online business registration</li>



<li>Automated tax filing and payments</li>



<li>One-stop centre services for business permits and licences</li>



<li>Support for foreign ownership and ease of profit repatriation</li>



<li>Electronic Integrated Case Management System</li>
</ul>



Rwanda’s holistic approach to reform also prioritizes good governance, macroeconomic stability, and anti-corruption measures, all of which have contributed to its favorable rankings in the B-READY report.



Looking Ahead:



As Rwanda builds on these achievements, efforts are underway to further improve the business environment. Ongoing initiatives include the digitization of the One Stop Center, upgrades to business and mortgage registration systems, and the integration of trade services under a Single Transaction Portal.



Francis Gatare, CEO of the Rwanda Development Board, commented: “Rwanda’s performance in the B-READY report reflects our unwavering commitment to creating a conducive environment for private sector growth and investment. These reforms are the foundation of our socioeconomic transformation, and we will continue to prioritise innovation, sustainability, and efficiency to attract investment and grow the private sector.”&nbsp;



Download the World Bank Business Ready 2024 (B-READY) Report&nbsp;<a href="about:blank">here</a>.



About the B-READY Report:



The inaugural World Bank Business Ready (B-READY) Report assesses the regulatory environments, public service delivery, and operational efficiency of 50 economies globally. The report also incorporates an environmental sustainability assessment, making it a comprehensive tool for guiding policy reforms and fostering economic development. The 2025 report will assess more than 100 economies and in 2026, the coverage will expand to about 180 economies.



About the Rwanda Development Board:



The Rwanda Development Board (RDB) is a government agency in Rwanda with a vision to transform Rwanda into a dynamic global hub for business, investment, and innovation. Its mission is to fast-track economic development in Rwanda by enabling private sector growth. Learn more about the Rwanda Development Board at&nbsp;<a href="about:blank">www.rdb.rw</a>&nbsp;

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