Cape Town, South Africa, will be the center of Africa’s energy discussions as the Africa Energy Indaba 2025 kicks off from March 4-6 next year. This flagship event is set to connect investors with an array of promising new and ongoing energy projects across Africa’s rapidly expanding energy landscape, making it an essential opportunity for those looking to make impactful investments in the continent’s energy sector.



With Africa’s energy demand expected to more than double by 2040, investment in sustainable, affordable, and reliable energy is paramount to driving economic and social development. The continent is home to some of the world’s fastest-growing economies, with increasing populations and rapid urbanization creating unprecedented demand for energy solutions. While Africa possesses vast renewable energy potential, it still requires substantial investment to unlock these resources and bring them to market, especially in solar, wind, and hydropower projects. By tapping into this emerging market, investors can participate in transformative projects that promise both financial returns and essential service delivery to millions across the continent.



A highlight of the 2025 event will be the newly introduced Projects Dealroom, an exclusive, focused space designed to facilitate access to project development opportunities. Here, investors, developers, and financiers will have the unique opportunity to engage in targeted discussions, review investment-ready projects, and build strategic partnerships. From large-scale renewable ventures to innovative electrification initiatives, the Projects Dealroom will offer a curated selection of high-impact opportunities that align with Africa’s push toward a more resilient, green energy future.



Africa Energy Indaba attendees will also gain access to cutting-edge insights into the latest advancements in energy technologies and infrastructure upgrades. The conference agenda features thought-provoking discussions led by industry experts and policymakers, addressing key issues and solutions for energy access, renewable adoption, and grid modernisation. Through these sessions, participants will gain the essential knowledge and market intelligence needed to navigate the complexities of the African energy landscape and make informed investment decisions.



The need for strategic financial commitments is more pressing than ever. Access to energy in sub-Saharan Africa remains one of the lowest in the world, with approximately 600 million people still living without electricity. Strategic investments in sustainable energy can be pivotal in addressing these gaps, driving economic growth, and improving quality of life for communities across the continent.



The Africa Energy Indaba 2025 offers investors a critical platform to not only gain a foothold in Africa’s growing energy market but to contribute to a brighter, more sustainable future for the region.



Don’t miss the chance to join industry leaders, financiers, and policymakers at the Africa Energy Indaba 2025. Register now to secure your place and explore investment opportunities that will shape Africa’s energy landscape for generations to come.

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Unlock Africa’s Energy Investment Potential at the Africa Energy Indaba 2025

The outcomes of COP29 in Baku painted a stark picture of the global energy transition and its role in driving development. While ambition remains high on paper, action lacks the momentum needed to meet the aspirations of developing countries.



As the world debated a $300 billion climate finance agreement, the reality is far more daunting—developing nations require over $1.3 trillion annually to achieve their decarbonization goals and economic development agendas.



This glaring gap is more than a financial issue; it reflects the waning models of donor-recipient dynamics and the lack of inclusivity in the global energy agenda.



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A recent McKinsey research report highlights the disconnect between climate aspirations and actual implementation. The report shows how many nations and companies have set targets without outlining concrete plans to achieve them.



For instance, numerous green hydrogen projects have been announced, but few have progressed beyond the initial stages. This trend is not unique to hydrogen, it extends across various critical energy transition technologies. The challenge lies in translating ambitious goals into tangible actions, as delays and project cancellations pose substantial risks to the global climate agenda.



Amid this uncertainty, Saudi Arabia is stepping up, charting a new path that doesn’t rely on pledges but prioritizes practical solutions to address the energy transition and meet the development demands of growing economies.



One such channel is the Saudi Fund for Development (SFD), which has been pivotal in financing critical infrastructure projects in Africa, ranging from education to energy. This includes transformative projects that have directly enhanced access to essential services and fostered economic development.



Meanwhile, the Public Investment Fund (PIF) has made substantial investments in Africa. Likewise, Saudi-based, ACWA Power is the world’s largest private water desalination company and a leader in green hydrogen. These investments encompass mining, energy and infrastructure, ensuring long-term benefits for local and growing economies.



“We understand that the energy transition is not a one-man show. Through Vision 2030 and platforms like the Future Minerals Forum, the premier global gathering for minerals, the Kingdom is reimagining how mineral-rich regions, long overlooked, can take center stage in the energy transition and harness their mineral-rich opportunities to grow their economies,” explains Khalid Al-Mudaifer,&nbsp;Vice-Minister for Mining Affairs, Saudi Arabia.



At the heart of this vision is the ‘Super Region’, which spans Africa, West Asia, and Central Asia. This region has a vast expanse of untapped mineral wealth. By fostering collaboration, de-risking investments, and building resilient supply chains, Saudi Arabia is proving that bold leadership can unlock shared prosperity.



The Kingdom is also leveraging its location, relationships, and, more importantly, investment power to bring the right stakeholders to Riyadh to discuss the future of the mineral industry at the Future Minerals Forum.



As an extension to conversations set to take place at the forum, the Ministerial Roundtable brings governments together with international organizations and industry representatives to identify and implement practical actions to create mineral value chains.



“The Super Region is an example of how partnerships and collaboration can scale investments in the entire value chain of critical minerals – from exploration to manufacturing – creating a foundation for shared prosperity and resilience,” Al-Mudaifer adds.



“The Future Minerals Forum initiative creates a framework for sustainable, inclusive growth. By aligning regional cooperation with local development goals, the Super Region ensures that investments in minerals and mining generate economic opportunities, build resilient supply chains, and accelerate the shift to clean energy.”



Strengthening supply chains and regional collaboration



The Kingdom’s mining and mineral strategy, which is aligned to the objectives of Vision 2030, is to strengthen supply chain resilience, ensuring that the Kingdom and its partners are well-positioned to meet global demand for critical minerals. By serving as a strategic commercial hub, Saudi Arabia facilitates the seamless movement of resources, technologies, and expertise across continents.



For that purpose, the Kingdom announced the National Minerals Program earlier this year, which aims to optimize mineral supply chains by encouraging local investment in global mineral assets to satisfy the Kingdom’s increased mineral demand. This demand is being driven by the massive ‘giga projects’, and its National Industrial Strategy, which aims to develop future industries in Saudi Arabia like automotive, defense, aviation and renewable energy.



In terms of the concrete steps Saudi Arabia is taking, Al-Mudaifer shares, “We are attracting $100 billion in mineral industries, by 2035, including lithium, copper, steel, and more. Coupled with a robust infrastructure of ports, railways, and industrial cities, Saudi Arabia offers unmatched opportunities for investors, providing access to over 3.5 billion consumers across the Super Region”.



To ensure a steady supply of critical minerals, the Kingdom has also created Manara Minerals, which has already made its first strategic investment. This proactive approach secures the resources needed to drive giga-projects while supporting global energy transition goals.



Moreover, the Future Minerals Forum’s Super Region encourages collaboration among governments, private sector players, and local communities, ensuring that mining projects not only extract value but also contribute to infrastructure, education, and capacity building in host countries.



A model for addressing the inequities exposed by COP29



The Super Region initiative aligns with Saudi Arabia’s overarching vision to create a sustainable, prosperous and globally connected future. By emphasizing economic diversification and regional cooperation, it offers a model for addressing the challenges exposed by COP29 and advancing the new energy ambitions at a global scale. It demonstrates how strategic investments can address the urgent development challenges of our time.



The initiative enables cooperation on maximizing the benefits from collective mineral endowments, by establishing minerals and metals value chains that have local communities at their heart, and ultimately increase the quality of lives around mining operations.



As Saudi Arabia prepares to host the fourth edition Future Minerals Forum and the Ministerial Roundtable in Riyadh, the Super Region will take center stage as a transformative initiative that redefines the role of mining in sustainable development. At the third edition, Ministerial Roundtable participants reinforced the message calling for increased financing to support supplier countries’ development of their minerals sectors, as well as downstream value addition.



In an era where the energy transition demands bold action and innovative financing, Saudi Arabia is showing the world what is possible.

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Transforming Climate Finance: The Saudi Approach

The event brought together the key players of the region’s business community and presented a unique opportunity to build closer relationships on the golf course, and off it. 


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In Nyarutarama, Kigali’s upscale neighborhood, the sun rises over the lush green landscape, casting a warm hue and carrying the fresh scent of cut grass in the air. A gentle breeze sways the flags adorned with partner company logos, decorating the surroundings of the newly-opened, modern 18-hole golf course, Kigali Golf Resort &amp; Villas, which offers a premium experience for both local and international golfers.&nbsp;



The prestigious golf course played host to the CNBC Africa Corporate Golf Tournament Rwanda for the inaugural Rwanda Golf Day on September 12, 2024, organized by the ABN Group. The event brought together key players from Rwanda’s corporate community, including Rwanda’s Central Bank Governor, John Rwangombwa, CVL’s Jack Kayonga, Trinity Metals&#8217; Peter Geleta, the Rwanda Stock Exchange’s (RSE) Celestin Rwabukumba, and many more influential figures.&nbsp;


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After 17 successful years of hosting the event in South Africa, this was the first time the tournament was organized by ABN outside of South Africa. ABN Group Chairman Rakesh Wahi explained that the event was part of ABN&#8217;s broader strategy to bring businesses together through golf, fostering valuable networking opportunities.&nbsp;



“CNBC Africa was established in Rwanda nine years ago, and we have been sharing Rwanda’s development success story with the world. As business continues to grow, it’s important to bring the regional business community together — not just to discuss business, but also to connect through sporting activities. There’s no better way to do this than through golf. Kigali is the second city to host this event, and we plan to expand it further,” said Wahi.&nbsp;&nbsp;



The tournament drew more than 70 participants from leading companies in Rwanda, who teed off alongside Wahi and Denham Pons, CNBC Africa’s Head of East Africa. Among the key sponsors was Trinity Metals. It’s CEO, Geleta, highlighted the importance of participating in the tournament: “We’ve only been operating in Rwanda for two and a half years, and this event provides an opportunity to connect with our business partners and support the growth of the mining industry in Africa.”&nbsp;&nbsp;



Diane Mukunde of NCBA Bank Rwanda, another major sponsor of the day, emphasized how the tournament offered a unique opportunity to build closer relationships with clients, while MTN Rwanda’s Head of Enterprise Business, Didas Ndoli, pointed out the value of corporate engagement: “We’re pleased to partner with CNBC Africa for this golf event. It’s an excellent platform to engage with our VIP customers.”&nbsp;&nbsp;



Other sponsors of the event included I&amp;M Bank, SKOL Brewery and Kivu Noir, all contributing to the event&#8217;s success. The tournament, held in a four-ball format, saw 18 teams competing across the course’s 18 holes. Starting at 8AM, these executives-turned-semi-professional golfers battled the elements, sinking aces and eagles while navigating tricky bunker shots. Rwangombwa expressed his enthusiasm, saying, “I’m looking forward to an enjoyable game, and of course, I hope to win something today.”&nbsp;



As the day progressed, players enjoyed refreshments at the halfway house, re-energizing for the rest of the competition. The RSE’s Rwabukumba enjoyed the mix of networking and sport, remarking, “Everyone wants to win, but I’m also enjoying meeting industry leaders in a relaxed environment.&nbsp;&nbsp;


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It’s great for destressing while discussing business.”&nbsp;



The event concluded at 2PM, with teams submitting their scorecards and preparing for the gala awards ceremony at Kigali Serena Hotel. The dinner was attended by notable figures including Rwanda Development Board (RDB) CEO Francis Gatare, Rwanda’s former Ambassador to South Africa Vincent Karega, Rwanda&#8217;s Minister of State in charge of National Treasury Richard Tusabe, and I&amp;M Bank CEO Benjamin Mutimura.&nbsp;



In his welcome speech, CNBC Africa’s Pons thanked the participants and sponsors for their support and reiterated the ABN Group’s commitment to telling the East Africa story. Geleta also highlighted the reason behind his company’s sponsorship of the event: “This is a fantastic opportunity for us to showcase Rwanda’s mining potential and put it on the global map.”&nbsp;



In his keynote speech, RDB’s Gatare praised the ABN Group for organizing the event and promoting business in Rwanda: “It’s vital to have business leaders like Rakesh Wahi and the ABN Group encouraging the use of this remarkable golf course. Sports tourism is central to our strategy to grow Rwanda as a leading tourism destination.”&nbsp;



The night ended with the presentation of awards. Dries Grobler won the Longest Drive award, while James Mureithi took home the Nearest to the Pin prize. The team of Robert Bafakulera, Kenneth Murangira, Innocent Rutamu and Ras Tinyinondi emerged as group champions with a score of 80 points.&nbsp;



As a live band serenaded the crowd, and guests enjoyed gourmet cuisine, camaraderie filled the air. Attendees left with anticipation for next year’s event, looking forward to building lasting relationships in a relaxed yet vibrant setting.&nbsp;

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Inaugural CNBC Africa Corporate Golf Tournament Rwanda Tees O In Kigali 

Dennis Ombachi, the renowned Kenyan professional rugby player turned content creator, has transitioned from sports to digital storytelling in a way that highlights his versatility and passion for positive change.



Known for his engaging food content and candid discussions on mental health, Dennis Ombachi’s storytelling has evolved beyond culinary entertainment. He is now part of the <a href="https://newsroom.tiktok.com/en-africa/making-a-difference-in-africa-through-the-tiktok-change-makers-program">TikTok Change Makers Program</a>, a global initiative that supports creators and non-profit organizations driving social impact.



Through this program, Ombachi collaborates with <a href="https://www.mtotonews.com/">Mtoto News</a>, a Kenyan non-profit dedicated to amplifying children’s voices across the continent. As a creator, Ombachi, also known as ‘<a href="https://www.tiktok.com/@theroamingchef?lang=en">The Roaming Chef</a>’, blends food, advocacy, and youth empowerment, using his platform to uplift young Africans and champion mental health awareness.



His experience as an athlete, combined with his journey of living with bipolar disorder, shapes his approach to both content creation and advocacy, making his partnership with Mtoto News especially impactful.



From Rugby to the Kitchen: Dennis Ombachi’s Unique Journey



Ombachi’s career as a professional rugby player laid the groundwork for his disciplined approach to content creation.



His travels as an athlete exposed him to diverse cultures and cuisines, which sparked his passion for food. However, it was his personal struggles with mental health that led him to use cooking as a form of self-expression.



“Cooking became my coping mechanism while living with bipolar disorder,” Ombachi reveals, highlighting how creativity helped him manage his mental health.



Ombachi’s food content is not just about culinary arts—it serves a deeper purpose. Through his videos, he advocates for mental wellness, showing that even those facing mental health challenges can find joy and fulfilment in everyday activities.



“You can still live a very normal life,” he emphasizes.



This message of resilience and hope is at the core of Ombachi’s work, allowing his content to resonate with a wide audience, especially young people.



The TikTok Change Makers Program: Fostering Social Impact



The TikTok Change Makers Program offers a powerful platform for creators and non-profits to amplify their impact globally. This initiative not only brings visibility to important social issues but also provides resources that enable creators like Ombachi to broaden their reach and influence.



As part of the collaboration with Mtoto News, TikTok will honor Ombachi, celebrated for his storytelling on mental health and youth advocacy, with a $25,000 donation to the Kenyan organization.



This grant bolsters their shared mission, extending Mtoto News’ outreach and enabling Ombachi and his NGO partner to foster greater digital literacy and mental health awareness across Kenya and beyond.



Mtoto News: Championing Digital Literacy and Advocacy for Youth



Founded in Kenya, Mtoto News focuses on youth empowerment by equipping young people with digital literacy, storytelling, and advocacy skills. The organization ensures that children’s voices are authentically represented, offering training programs that help young people navigate the digital world safely.



Their partnership with the TikTok Change Makers Program aligns perfectly with their mission, as it allows them to reach broader audiences and create a larger social impact.



“Through our digital literacy programs, we help children develop the skills they need to express themselves while staying safe online,” shares Jennifer Kaberi, CEO of Mtoto News.



The organization’s work in mental health awareness, online safety, and advocacy ensures that young people not only have a platform to share their stories, but also the tools to do so responsibly.



Bridging the Digital Divide and Raising Awareness



The collaboration between Ombachi and Mtoto News underscores the transformative power of digital platforms in driving social change. By combining Ombachi’s compelling storytelling skills with Mtoto News’ expertise in youth advocacy, the partnership amplifies critical messages about mental health, child rights, and digital literacy across Africa.



A key initiative within their partnership is the development of programs that empower children with essential digital literacy skills, equipping them to navigate online spaces safely. Through real-life stories and hands-on workshops, they aim to raise awareness about mental health, online safety, and children’s rights.



By leveraging TikTok’s wide reach, they are making these crucial topics more accessible to a broader audience.



“We want to ensure that the young people in these underserved communities are not just seen, but also heard,” says Kaberi.



“TikTok allows them to tell these stories in a way that resonates with today’s youth, making digital rights and inclusion accessible topics.”



A Vision for Change: Looking to the Future



Both Ombachi and Mtoto News have ambitious goals for their partnership. For Ombachi, the focus will be on advocating for food security, and nutrition among children, and promoting good governance in Africa.



“These issues are critical, and if they are neglected, we risk failing the next generation,” he says, urging the need for urgent action across the continent.



For Mtoto News, the goal is to continue expanding its digital literacy and advocacy efforts. By working with creators like Ombachi, they aim to inspire young people to share their own stories, advocate for their rights, and navigate the rapidly evolving digital world.



Together, they are showing that when creators and non-profits unite, they can drive transformative change.



Whether it’s raising awareness about mental health or empowering the next generation of digital-savvy youth, their work proves that digital platforms like TikTok can be more than just sources of entertainment—they can be tools for lasting social impact.

Dennis Ombachi

From Rugby Star to Digital Advocate: Empowering The Next Generation In Africa

CrossBoundary Energy has secured a $140 million senior debt commitment from the Standard Bank Group on a fully underwritten basis.



The transaction between CrossBoundary Energy and the Standard Bank Group highlights the potential role of commercial funders in supporting the adoption of renewable energy solutions by businesses across Africa.



The financing is being undertaken as a first tranche within a broader mandate with the Standard Bank Group, which has been appointed to lead and arrange up to $300 million senior debt to support the scaling of CrossBoundary Energy’s renewable energy portfolio serving Commercial and Industrial (C&amp;I) clients across Africa.



CrossBoundary Energy was supported by Cygnum Capital acting as exclusive financial adviser, and by Bracewell (U.K.) LLP as borrower’s counsel. Trinity International LLP acted as lenders’ counsel on the transaction.



In Africa, access to reliable and affordable power is one of the largest impediments to business growth. While service providers can solve this, access to finance remains an immense barrier to companies accessing that power. The IEA estimates that the energy transition <a href="https://www.iea.org/reports/scaling-up-private-finance-for-clean-energy-in-emerging-and-developing-economies/executive-summary">will require $160 billion annual </a>investment between 2026—2030 to align with climate goals, the bulk of which will come from the private sector.



Jeanne-Marie Fatti, Senior Vice President: Energy and Infrastructure, Corporate and Investment Banking at Standard Bank, remarks, “There is a growing need for innovative energy solutions in Africa. Companies like CrossBoundary Energy are addressing this block holistically through energy systems that are financed, distributed, and led by renewables. Standard Bank is committed to supporting pioneers like CrossBoundary Energy on their growth trajectory”.



“Scalable, affordable infrastructure financing solutions are a catalyst to unlock reliable and affordable power access for businesses on the continent,” adds Pieter Joubert, President and Chief Investment Officer at CrossBoundary Energy.



“Our partnership with Standard Bank will allow us to expand and accelerate energy-as-a-service to African customers, ultimately improving the sustainability and competitiveness of businesses across Africa.”



CrossBoundary Energy provides financed renewable-led power solutions to African enterprises. Its current awarded portfolio comprises $570 million worth of projects across 18 African countries, with 330MW of solar and wind assets as well as 178 MWh of battery energy storage solutions.



The company’s clients include leading businesses in the mining, industrial, and telecommunications sectors such as Rio Tinto, Unilever, Diageo, Heineken, the Devki Group, and IHS Africa. The portfolio features large-scale renewable-led hybrid power plants for mines, rooftop and ground-mount solar PV plants for industrial clients, and distributed solar PV and battery power solutions for telecommunications sites. CrossBoundary Energy is headquartered in Mauritius, with offices in Kenya, Nigeria, South Africa, and Ghana.

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Funding To HelpScale Renewable Energy Projects Across Africa

In an era where digital platforms have become catalysts for social change, <a href="https://www.tiktok.com/@charityekezie" target="_blank" rel="noreferrer noopener">Charity Ekezie</a> has emerged as one of Africa’s most impactful voices.  



Through her humor-filled and insightful content, Charity Ekezie, a Nigerian content creator, is dedicated to challenging the many misconceptions that surround Africa. Armed with a unique approach that blends her sharp wit with storytelling, she uses TikTok to dispel myths and educate a global audience about the continent’s true diversity and beauty.&nbsp;



When Ekezie first joined TikTok, she noticed a barrage of negative stereotypes about Africa, including absurd notions like people sending “water” to Africa in envelopes.&nbsp;&nbsp;



“I never realized that there were so many negative misconceptions about Africa until I joined TikTok,” she explains.&nbsp;&nbsp;



The turning point came when one of her videos showcasing Africa’s beauty went viral, attracting a flood of misguided and misinformed comments. This prompted her to take action. Through humor and an unmistakable charm, Ekezie began addressing common stereotypes, intending to educate people and encourage them to explore beyond the surface.&nbsp;



As her influence grew, Ekezie’s work caught the attention of TikTok, which invited her to join the <a href="https://newsroom.tiktok.com/en-africa/making-a-difference-in-africa-through-the-tiktok-change-makers-program" target="_blank" rel="noreferrer noopener">Global Change Makers Program</a>. This program empowers creators who are driving social impact by amplifying their voices and connecting them with global audiences.&nbsp;&nbsp;&nbsp;



As part of this initiative, TikTok will honor Nigerian creator <a href="https://www.tiktok.com/@charityekezie" target="_blank" rel="noreferrer noopener">Ekezie</a>, celebrated for her work challenging African stereotypes, by donating $25,000 to her NGO partner, <a href="https://paradigmhq.org/" target="_blank" rel="noreferrer noopener">Paradigm Initiative</a>.&nbsp;&nbsp;



“Being part of the TikTok Change Makers Program has made me feel like I’m contributing to something much bigger,” she shares.&nbsp;&nbsp;



“It’s exciting to know that my content can now be a tool for real change.”&nbsp;&nbsp;



Ekezie’s ability to spark meaningful conversations about African identity and culture has cemented her as a key figure in the movement toward challenging global stereotypes about the continent.&nbsp;



Amplifying Digital Rights Through the Paradigm Initiative&nbsp;



While Ekezie addresses cultural misconceptions, <a href="https://paradigmhq.org/" target="_blank" rel="noreferrer noopener">Paradigm Initiative</a> is tackling another pressing issue: digital rights and inclusion.&nbsp;&nbsp;



Based in Nigeria, the organization has been on the front lines of promoting digital literacy and closing the digital divide in underserved African communities since 2007. Their <a href="https://life.paradigmhq.org/" target="_blank" rel="noreferrer noopener">LIFE Legacy</a> program (Life, ICT, Financial Literacy, and Entrepreneurship Skills) equips young Africans with the skills necessary to thrive in the digital economy.&nbsp;



Paradigm Initiative has strategically leveraged TikTok’s global reach to engage young, digitally mobile Africans on issues related to digital rights.&nbsp;&nbsp;



“We’ve realized that TikTok has become essential in reaching our critical audience,” says Adeboye Adegoke, Senior Manager, Grants &amp; Programs Strategy, Paradigm Initiative.&nbsp;&nbsp;



“By curating content that is accessible, visually compelling, and easy to understand, we’ve been able to discuss complex issues like digital rights in a way that resonates with youth.”&nbsp;



Their partnership with Ekezie through the TikTok Change Makers Program is key to amplifying these efforts.&nbsp;&nbsp;



As a TikTok creator with a large following, Ekezie is in a unique position to help Paradigm Initiative reach even more young Africans. Together, they plan to highlight success stories from the LIFE Legacy program, showing how digital literacy and entrepreneurship training are transforming the lives of young people across the continent.&nbsp;&nbsp;



Through compelling video content, they aim to bring more visibility to Paradigm Initiative’s mission and attract resources to continue their critical work.&nbsp;



The Role of TikTok in Driving Social Change&nbsp;



TikTok’s Change Makers Program has become a vehicle for creators and nonprofits alike to drive real-world change. The platform’s algorithm ensures that content reaches users far beyond a creator’s follower base, allowing messages like Ekezie’s to travel across borders and cultures.&nbsp;&nbsp;



“TikTok’s reach has been instrumental in amplifying our message,” says Paradigm Initiative.&nbsp;&nbsp;



By partnering with content creators like Ekezie, they can engage with younger, digitally-connected audiences on issues that matter, from digital literacy to human rights.&nbsp;



One of the challenges Paradigm Initiative faces is raising awareness about digital rights, especially in communities that lack access to information. TikTok’s short-form content provides a solution.&nbsp;&nbsp;



“We’ve found that breaking down complex issues into digestible, bite-sized videos makes the information more accessible,” the organization explains.&nbsp;&nbsp;



TikTok has become an indispensable tool in their advocacy for digital inclusion, allowing them to connect with those most affected by the digital divide.&nbsp;



Bridging the Digital Divide Through Collaboration&nbsp;



At the core of Paradigm Initiative’s work is its commitment to bridging the digital divide. Thanks to the TikTok Change Makers Grant, the organization has been able to expand its reach and provide young people with the tools they need to thrive in the digital economy. From financial literacy to entrepreneurship, the LIFE Legacy program continues to offer life-changing opportunities for young Africans in underserved communities.&nbsp;



Looking ahead, Paradigm Initiative aims to further its collaboration with Ekezie, leveraging her influence to raise awareness and attract more support for its digital literacy programs. Together, they will continue to empower young Africans, showing them the possibilities that come with digital connectivity.&nbsp;&nbsp;



“We want to make sure that the young people in these underserved communities are not just seen but also heard,” Paradigm Initiative affirms.&nbsp;



A Catalyst for Change in Africa&nbsp;



Both Ekezie and Paradigm Initiative embody the power of TikTok as a platform for social change. Their partnership, supported by the TikTok Change Makers Grant, represents the potential of digital platforms to drive positive change across the continent.&nbsp;



As Ekezie continues to use her platform to educate and inspire, she dreams of traveling across Africa to share the continent’s rich cultures and landscapes with the world.&nbsp;&nbsp;



“I want to show people the Africa they don’t see in the news—the vibrant cultures, the breathtaking landscapes, and the amazing people who make this continent so special,” she says.&nbsp;



For Paradigm Initiative, expanding its digital literacy efforts and advocating for digital rights across Africa remains at the heart of its mission.&nbsp;&nbsp;



Adeboye Adegoke, Senior Manager, Grants &amp; Programs Strategy at Paradigm Initiative, emphasized the importance of creative collaboration in this mission.&nbsp;



“At Paradigm Initiative, we are constantly looking to explore creative ways to communicate the great work we do to protect and promote digital rights and inclusion in Africa. We strongly believe that this opportunity brings life to that aspiration. We are excited to work with Charity in the coming months to reach new audiences and communicate key messages to TikTok’s demographic.”&nbsp;&nbsp;



“We appreciate TikTok for this partnership and look forward to continuing to work together with TikTok to advance digital rights and inclusion objectives in Africa and the rest of the world,” he adds.&nbsp;



Through these partnerships with creators like Ekezie, Paradigm Initiative is demonstrating that technology can serve as a powerful equalizer, bridging gaps and unlocking new possibilities for Africa’s youth.&nbsp;&nbsp;



By combining their advocacy for digital rights with TikTok’s vast reach, they are helping to empower the next generation to embrace technology and drive meaningful change across the continent. As more creators and nonprofits join forces, the potential for change is limitless.&nbsp;

Charity 1

Challenging Stereotypes and Empowering African Voices: Harnessing TikTok For Social Change 

Africa stands at a critical juncture in its healthcare evolution, driven by rising populations, urbanization, and better incomes. While communicable diseases like malaria and tuberculosis remain major health challenges, non-communicable diseases (NCDs) such as cancer, diabetes, and cardiovascular diseases are becoming more prevalent. This dual burden highlights the urgent need for a healthcare system that is adaptable and robust enough to meet the continent’s evolving demands.&nbsp;



In response, 14 African countries, along with various partners, pledged over $45 million to the World Health Organization (WHO) in August 2024. WHO Director-General Dr Tedros Adhanom Ghebreyesus emphasized that this initiative is vital for securing flexible resources over the next four years to build resilient healthcare systems across the continent. This collaboration represents a significant step in addressing both current and emerging health challenges while promoting sustainable development.&nbsp;



Africa’s demographics present both challenges and opportunities for healthcare. Rising urbanization and incomes are driving demand for better-quality services, while the healthcare system must adapt to tackle both infectious diseases and the increasing prevalence of chronic conditions, influenced by lifestyle changes and an aging population. A multi-pronged approach involving prevention, treatment, and infrastructure development is essential.&nbsp;



<a href="https://cms.forbesafrica.com/wp-content/uploads/2024/12/South-Africa_2024_Digital-feedback.pdf">>>>>Download full report here&lt;&lt;&lt;&lt;</a>



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Partnerships and investments are crucial to unlocking Africa’s healthcare potential. Dahlia Khalifa, Director of the International Finance Corporation (IFC), highlights that investing in Africa’s healthcare sector offers significant growth potential, but success requires an approach tailored to the unique characteristics of each country. IFC’s strategy of strategic alliances and collaborations is essential for navigating diverse healthcare environments.&nbsp;



Regional cooperation and involvement of both public and private sectors are key to shaping Africa’s healthcare future. By leveraging local expertise, Africa can build sustainable, accessible, and affordable healthcare models. Public-private partnerships (PPPs) can enhance service delivery, improve infrastructure, and support local innovations.&nbsp;



Recognizing Africa’s healthcare potential goes beyond addressing health challenges; it also positions the continent as a leader in health innovation. Embracing technology, digital health solutions, AI-driven diagnostics, and mobile health applications can improve access, especially in underserved rural areas. Innovations in affordable medical technology can reduce costs and improve patient outcomes.&nbsp;



This report explores how Africa can leverage healthcare investments to create sustainable systems that drive long-term wealth creation. It examines how healthcare infrastructure and services can enhance social resilience, economic benefits, and contribute to overall development. By building a healthcare ecosystem that is both responsive to current challenges and future-ready, Africa can transform its healthcare landscape into a driver of economic prosperity and social equity, with health as a cornerstone of wealth creation.&nbsp;



Approval, Access, and Application: Fundamentals of Sustainable Healthcare&nbsp;



“Swift approval of innovative medicines, the implementation of robust access models, and the sustainable application of such innovative medicine, providing healthcare professionals with the necessary tools to ensure that the right patients receive the benefits of these advancements in a timely, convenient, effective, and safe manner. This ‘AAA’ model also empowers patients by raising awareness, incorporating their perspectives, and optimizing care plans. Investment in capabilities, embracing scientific advancements, and collaboration are essential for improving outcomes and sharing best practices.” – Ahmed El-Hofy, GM, South Africa, Janssen Pharmaceutical Companies of Johnson &amp; Johnson.&nbsp;

Screenshot 2024-12-20 at 8.02.34 AM (1)

Driving Africa’s Wealth Through Health 

As the Covid-19 pandemic unfolded, healthcare professionals worldwide found themselves in uncharted territory. For Dr Siyamak Saleh, a frontline worker based in South Africa, TikTok began as an escape from the stress of treating patients during those challenging days.



Fast forward to today, <a href="https://www.tiktok.com/@doctor.siya">Dr Siyamak Saleh</a>, or Dr Siya, as he’s known on TikTok, has turned his digital media presence into an influential tool for health education, reaching millions across the globe with vital information on mental health, sexual health, and reproductive rights.



What started as an outlet for fun videos quickly transformed into a platform for addressing critical health topics. Dr Saleh now holds a partnership with the <a href="https://www.who.int/">World Health Organization (WHO)</a>, amplifying accurate health information to combat the rampant misinformation that pervades the internet.



“TikTok has been a transformative platform for reaching a diverse and global audience,” he explains.



“With its ability to make complex health topics accessible to millions, it’s become a tool for positive change, especially in destigmatizing discussions around mental health.”



Shifting Focus to Mental Health Advocacy



One of the areas where Dr Saleh has found his niche is mental health, an issue that is often clouded by stigma. Through his TikTok platform, which boasts over 2.7 million followers, he has addressed various aspects of mental well-being, tackling topics like depression, anxiety, and stress management.



“In my videos, I aim to break down the complexities of mental health into everyday language,” he says.



“I want to help people recognize that mental health is as important as physical health. Through TikTok, I’m able to create a space where people feel comfortable engaging with these difficult conversations.”



<a href="https://www.tiktok.com/@doctor.siya/video/7386050423980854534">One of his most resonant videos</a> discussed the misconception that depression always presents itself in an obvious way.



“I talked about how many people with depression hide their struggles behind smiles, and it really struck a chord with my audience. It reminded people that mental health struggles aren’t always visible.”



Partnership with the WHO and Expanding Health Education



The WHO quickly recognized the potential in Dr Saleh’s content, particularly during the height of the pandemic.



His ability to simplify health guidelines and translate complex medical advice into digestible and relatable content led to him being featured in international media outlets like HuffPost and Good Morning America.



“My partnership with WHO allows me to amplify reliable, evidence-based information on a global scale. Together, we’re closing the gap between public health knowledge and the communities that need it the most,” he says.



For Dr Saleh, the WHO partnership underscores a new chapter in his career. No longer just a practicing doctor in underserved communities, he now sees himself as a global health educator.



“The transition to working with the WHO has allowed me to make a larger impact. I can address misinformation directly and connect people to the resources they need.”



Balancing Medicine and Content Creation



Juggling the demands of a medical career with a growing presence on TikTok requires careful time management. Dr Saleh emphasizes that setting boundaries and maintaining a routine are crucial not only for his professional responsibilities but also for his mental well-being.



“I make sure to prioritize my mental health by taking breaks and spending time with my family. This balance is essential in ensuring that I continue to create impactful content without burning out,” he shares.



His content creation process revolves around rigorous research.



“Accuracy is at the core of what I do. I spend hours researching each topic to make sure I’m providing the most reliable and up-to-date information,” he explains, crediting evidence-based guidelines from sources like the WHO to ensure his content is trustworthy.



The Power of TikTok and the Change Makers Program



Dr Saleh’s journey from frontline doctor to global health educator is emblematic of the power of TikTok as a force for social good. As part of the <a href="https://newsroom.tiktok.com/en-africa/making-a-difference-in-africa-through-the-tiktok-change-makers-program">TikTok Change Makers Program</a>, he is among a cohort of creators using the platform to drive meaningful impact. The program connects creators with organizations like the WHO and provides the resources they need to expand their reach.



An integral component of the TikTok Change Makers Program is the TikTok Change Makers Grant, which provides over $1 million to more than 30 non-profit organizations worldwide, supporting essential social causes.



To honor Dr Saleh’s contributions, TikTok will allocate a $25,000 donation to the WHO, enhancing both Dr Saleh’s mission and the WHO’s work in making reliable health information accessible to underserved communities globally.



“The Change Makers Program has given me the opportunity to not only continue my work but also deepen my commitment to combating misinformation and promoting health literacy,” he says.



“We are pleased to collaborate with TikTok and content creators worldwide on the TikTok Change Makers Program,” says Dr Alain Labrique, Director of the Department of Digital Health and Innovation at the World Health Organization (WHO).



“By leveraging our combined strengths, we can broaden our reach to communities globally, addressing health and other critical issues affecting people. This program enables us to connect with wider audiences, fostering creativity for meaningful advocacy and health communication.”



A Vision for the Future



Looking ahead, Dr Saleh remains focused on using his platform to drive social change. He hopes to inspire other healthcare professionals to embrace digital media and use it as a tool for education and advocacy.



“TikTok has allowed me to connect with millions of people I never would have reached otherwise. I’m excited to continue growing this community and pushing the boundaries of what’s possible in health education.”



As he continues his journey, his story serves as a powerful reminder of the potential for digital platforms to shape the future of global health.



Through his work with the WHO and his role as a TikTok Change Maker, Dr Saleh is proving that health education doesn’t have to be confined to the walls of a clinic—it can reach millions, break down stigmas, and change lives, one video at a time.

Dr Siya

From Frontline Doctor To Global Health Educator: How TikTok Played A Role In This Man’s Journey

<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="684" src="https://cms.forbesafrica.com/wp-content/uploads/2024/12/LinkedIn-Profile-pic-1-1024x684.jpg" alt="" class="wp-image-64034" style="width:722px;height:auto" srcset="https://cms.forbesafrica.com/wp-content/uploads/2024/12/LinkedIn-Profile-pic-1-1024x684.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/LinkedIn-Profile-pic-1-300x201.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/LinkedIn-Profile-pic-1-768x513.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/LinkedIn-Profile-pic-1-1536x1027.jpg 1536w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/LinkedIn-Profile-pic-1-2048x1369.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Suraj Shah of the Mastercard Foundation Centre for Innovative Teaching and Learning</figcaption></figure></div>


Growing up in Mombasa, Kenya, the most advanced technology we had access to in schools was scientific calculators.&nbsp; Fast forward to a post-pandemic world where Education Technology (EdTech) has taken center stage in education; learners can continue learning when classes are disrupted, teachers are temporarily unavailable and can even research school topics ahead of time.&nbsp;&nbsp;&nbsp;



Over the last 17 years, having worked with policy makers, educators, and other stakeholders in integrating technology to make education more inclusive, I have become a crusader for EdTech.&nbsp;&nbsp;&nbsp;



The work we do at the Mastercard Foundation Centre for Innovative Teaching and Learning includes supporting EdTech stakeholders on policy and thought leadership on best practices that can strengthen our education ecosystems in Africa.&nbsp;



A question frequently asked is, ‘what has influenced the change in technology in the education space, especially in Africa?’ First, the change in the youth population in Africa has doubled in the last 40 years and, by 2030 it is expected to represent over 40% of the world’s youth numbers.&nbsp;&nbsp;



Second, with the burgeoning youth population, the jobs market is shifting exponentially with a significant shift towards service-oriented jobs.&nbsp; Gone are the days when, excelling in a specific field guaranteed employment.&nbsp; In 2024, even human precision jobs, such as medical surgeries, are under threat from robotics. This highlights the need to equip learners with broad, adaptable skills to stay agile in shifting job markets.&nbsp;



Unfortunately, education resources in Africa today cannot keep up with the increased number of learners and the dynamic jobs landscape.&nbsp; This has given rise to innovations in technology to address gaps in access to quality education.&nbsp;&nbsp;&nbsp;



The rapid and daily evolution of technology has played an influential role in how EdTech is found in some form in almost every learner’s and educator’s life.&nbsp; In Africa, despite infrastructure challenges, EdTech has leapfrogged, rapidly expanding access to education through mobile and digital platforms, such as the Eneza Education platform, one of the first Mastercard Foundation EdTech Fellows. Users of their platform can access educational content through phones via a USSD code for as low as two cents a day.&nbsp;&nbsp;&nbsp;



With <a href="https://files.eric.ed.gov/fulltext/EJ1124918.pdf" target="_blank" rel="noreferrer noopener">smartphone penetration at 50% in 2023</a>, about 650 million mobile phone users have mobile-based learning as a primary mode of EdTech adoption.&nbsp;&nbsp;



Even with a very innovative, locally-developed EdTech ecosystem in Africa, to the number of learners who constantly use EdTech is still very low.&nbsp; And one of the primary reasons for this is that countries have not adopted policies that can support the idea of learners and teachers using technology to improve the relevance and quality of education.&nbsp;&nbsp;&nbsp;



For EdTech to flourish in Africa, policy alignment is crucial to ensure that digital initiatives are sustainable, inclusive, and aligned with broader educational goals. The role of policymakers is to drive initiatives, invest in infrastructure, and set standards that encourage innovation and make digital learning an integral part of Africa’s educational landscape.&nbsp;&nbsp;&nbsp;



A well guided, multi stakeholder and data driven EdTech policy can plan the country’s ecosystem to address access to quality education by all, and above all prepare learners for emerging technologies such as Artificial Intelligence (AI), as well skill them for jobs of the future.&nbsp;&nbsp;&nbsp;



It should also be intentional to tackle the problem of inclusivity: ensure access to education and technology to all learners irrespective of gender, equity disparities, disabilities, in displaced communities and above all, out of school youth.&nbsp; Indeed, cross-sectoral policy that enables innovation, was one the three recommendations that was agreed upon as top priority by ministers and ministry representatives from 18 countries across Africa at the 2024 Mastercard Foundation 3rd Ministerial Forum in Abuja, Nigeria.&nbsp; The <a href="https://mastercardfdn.org/all/centre-for-innovative-teaching-and-learning-in-ict/mastercard-foundation-edtech-conference-in-abuja-ends-with-10-recommendations-for-delivering-the-future-of-learning-in-africa/" target="_blank" rel="noreferrer noopener">recommendations</a> emerged from a collective call to action from the inaugural Mastercard Foundation EdTech Conference.&nbsp;



My earlier experience in supporting the drafting of ICT in education policies, was that the subsequent implementation of the polices became a government-only domain.&nbsp; This often resulted in a one-size-fits-all approach with multi-millions spent but with minimal impact.&nbsp;&nbsp;



Months or years after the projects have commenced, devices remain unopened in their original packaging. This observation is not restricted to one country in Africa, but observers from several countries have reported the same.&nbsp; It stems from a belief that with a minimum effort of device usage, and access to internet, content and basic training, classrooms will magically transform into models of 21st century learning.&nbsp; It’s like a classroom of 50 students where the teacher moves at the pace of the brightest pupil.&nbsp;&nbsp;



Until governments stop implementing EdTech in isolation from the broader education ecosystem, success is doomed to be minimal.&nbsp;



The massive learning losses experienced during the Covid-19 pandemic changed the mindsets of many governments.&nbsp; At the Mastercard Foundation 2nd Ministerial Forum held in 2022 in Kigali, Rwanda, almost all ministers and ministerial representatives from 15 countries across Africa agreed on two main courses of action.&nbsp;&nbsp;&nbsp;



First call was to instill resilience in education to withstand future shocks like the pandemic.&nbsp; This means adopting hybrid learning models that blend in-person and online education to enhance accessibility, engagement, and personalized learning experiences. The second call emphasized that, given the colossal task ahead, governments would require support from both public and private stakeholders, spanning from policy revision to implementation of hybrid models.&nbsp;&nbsp;&nbsp;



The Deputy Minister from the Department of Basic Education in South Africa, Dr. Reginah Mhaule, even went on to say that the many corrective measures they had undertaken to overcome the learning losses, would be lost now that classrooms were resuming, unless captured in a new policy.&nbsp;&nbsp;&nbsp;



So, what should an EdTech policy development process look like?&nbsp; At the onset of a policy drafting process, it is important to outline a few objectives, or a “north star”, otherwise the policy will not be measurable nor provide a direction or a unifying vision.&nbsp;&nbsp;&nbsp;



The objective could vary by country context, such as building a digitally empowered workforce for Africa’s future or simply providing universal access to quality digital education.&nbsp; The latter objective reminds me of a matter-of-fact statement made by a teacher when I visited a public school in peri-urban Cape Town, South Africa, in 2022: “the young learners are surrounded by all forms of technology the moment they step out of the school, so if we exclude technology in the classroom, we will lose their interest to study”.&nbsp;



While the policy will be owned by the government, it should be very inclusive and incorporate the input from all the stakeholders: the EdTech community, development partners, the users such as teachers, parents and, above all, the young people.&nbsp; It should be cross-sector collaborated and decisions taken must be supported by data and evidence.&nbsp;&nbsp;&nbsp;



In 2023, through our work at the Mastercard Foundation in partnership with the World Bank, I had the opportunity to enable this inclusive process when supporting the Ministries of Education in Rwanda and Ethiopia to draft an EdTech policy and an ICT in education policy, respectively.&nbsp;&nbsp;&nbsp;



The Rwanda draft policy emerged from an EdTech strategy created after an <a href="https://mastercardfdn.org/wp-content/uploads/2023/04/EdTech-Landscape-in-Rwanda-Summary.pdf" target="_blank" rel="noreferrer noopener">EdTech Landscape study</a> was carried out in the country.&nbsp; The study commissioned by the Mastercard Foundation provided data as a starting point for the strategy.&nbsp; In Ethiopia, the policy that that is now approved, has unfolded further opportunities for support from the World Bank for its implementation.&nbsp; In 2025, through the Mastercard Foundation Centre for Innovative Teaching and Learning, we are planning to support National EdTech Strategies in Nigeria, Ghana, and South Africa.&nbsp;



Finally, even a well drafted policy is not a means to an end.&nbsp; At the Mastercard Foundation 3rd Ministerial Forum on EdTech in Africa, Albert Nsengiyumva, Executive Secretary of the Association of Development of Education in Africa (ADEA) said a policy will only be as effective as the resources allocated to implement it. I will add to this that there needs to be clear guidelines on the sense of ownership on who does what for the various aspects of the policy: digital infrastructure and access, content, teachers capacity building and skilling, etc.&nbsp;&nbsp;&nbsp;



With the right attitude and stewardship, we can all come together to improve the education outcomes and skills of youth in Africa.&nbsp; Education, after all, is everyone’s business.&nbsp;

Mastercard Foundation EdTech Conference (1)

Building Africa’s Future: Why EdTech Needs Policy Support 

The global data center industry has emerged as a cornerstone of the digital age, facilitating the storage, processing, and management of vast amounts of data.



As businesses and individuals increasingly adopt advanced technologies such as Artificial Intelligence (AI), machine learning, the Internet of Things (IoT), cloud-based solutions and edge computing, the demand for robust data centers is growing exponentially.



Over the past decade, the global data center industry has witnessed unprecedented growth. Valued at $93.7 billion in 2023, the market is projected to maintain a strong growth trajectory with a CAGR of approximately 22% from 2018 to 2025.



As digital transformation becomes a strategic imperative across various sectors, the need for secure, scalable, and reliable data storage and processing solutions has and will continue to skyrocket. Concerns about data privacy, data nationalism and data localization requirements further accelerate digital transformation initiatives, driving demand for local data centers.



In Africa, the industry, though still in its infancy, is rapidly growing and evolving, propelled by the continent’s burgeoning digital economy and its ability to leapfrog basic services through technological innovation.



The increasing access to the internet and data usage, primarily via mobile phones, is fueling a digital revolution, positioning Africa as the next frontier of the global data center industry.



We continue seeing strong demand fundamentals that favor Africa as a destination for data centers. Growing interest from the major global cloud service providers such as AWS, Google Cloud and Microsoft, along with content delivery network providers over the last few years continues to drive demand for data center infrastructure.



Enterprise demand from governments and private companies migrating their servers to third-party leased space, as well as demand from connectivity providers, are also significantly increasing demand. Many global, pan-African, and local data center operators are recognizing this potential and are now investing in building robust data centre ecosystems to meet the growing demand for digital services.



For example, Equinix has invested $160 million into its first facility in South Africa that will offer 1,860 square meters of rack space with 4MW of IT load. Similarly, it also acquired MainOne, a West African data center provider. This acquisition allowed Equinix to expand its presence in Africa and leverage MainOne’s established infrastructure to strengthen its position in the region.



Africa Data Centres, one of the largest Pan-African operators on the continent, has various facilities in Johannesburg and Cape Town in South Africa, in Lagos, Nigeria, and in Nairobi in Kenya, and continues to have a strong pipeline of expansion sites.



Digital Realty, another key player in the global data center industry, finalized a deal to acquire a majority stake in Teraco, an African data center provider with multiple facilities across South Africa. Private equity firms have likewise been actively involved in data center investments across Africa. Notable names include Actis and Helios Investment Partners, who have invested in several data center projects across the continent.



However, the region faces challenges due to insufficient infrastructure investment, high temperatures requiring advanced cooling systems and late adoption, resulting in a disproportionate capacity gap.



The African data center colocation market also remains highly concentrated in a few countries, namely South Africa, Egypt, Nigeria, and Kenya representing majority of the available white space. South Africa is the largest market in Africa, with approximately 300MW of live supply and accounting for around 70% of the continent’s IT load.



South Africa, with its advanced telecommunications infrastructure, strategic geographic location, and robust regulatory environment, stands as a prime destination for data center investments in Africa, serving as a hub for the region.



The country boasts a vibrant digital ecosystem, a growing tech-savvy population, a strong financial sector, and has various initiatives promoting the Information and Communications industry. Favorable land prices (compared to other countries on the continent and in developed markets), connectivity and



infrastructure make it an attractive choice for hyperscale tenants expanding their operations across the continent, therefore driving demand for data center infrastructure in-country.



Despite this potential, several country specific challenges could inhibit growth. These include energy supply issues and costs, other environmental concerns such as cooling and water consumption, security concerns including crime, the construction mafia and cybersecurity, and a shortage of skilled labor.



International and local data center operators continue to express strong interest in investing in Africa, particularly South Africa, with demand remaining robust. However, establishing strategic public-private partnerships is crucial for fostering industry growth and addressing current challenges.



These initiatives may include investments in renewable energy sources which can support both a reduction in power costs and environmental impact of these facilities, enhanced security measures deployed to building sites as well as innovation and skills development by educational institutions.



The demand for cloud-computing and data centers in Africa plays a crucial role in driving digital transformation. Businesses benefit from increased processing speeds, reduced latency, and enhanced reliability, leading to improved operational efficiency and contributing to the digital success of organizations, ultimately resulting in improved service delivery and enhanced user experiences.

Linda Oniwe

Powering The Digital Age: The Rise Of The African Data Center Industry

In today’s interconnected world, where technology underpins virtually every business operation, the threat of cybercrime has become increasingly significant. Cyberattacks are not only growing in frequency but are also becoming more sophisticated, making robust cybersecurity a critical necessity for organizations of all sizes. At MTN Business, we understand the scale of this challenge and are dedicated to equipping businesses with the tools and strategies needed to secure their digital futures.&nbsp;



The rapid pace of digital transformation has created both opportunities and vulnerabilities for businesses. While technology advances drive efficiency and innovation, they also expose organizations to cybercriminals who exploit weaknesses in systems, networks, and even human behavior. Cyber risks range from ransomware attacks on critical infrastructure to phishing schemes that compromise sensitive data, with potential consequences that are both pervasive and costly.&nbsp;



As businesses adopt cloud computing, IoT, and artificial intelligence (AI) to maintain their competitive edge, their cybersecurity requirements grow increasingly complex. Threat actors, too, are leveraging AI and quantum computing to create sophisticated tactics capable of bypassing traditional defenses. For instance, AI-powered cyberattacks can exploit vulnerabilities faster than many organizations can respond, highlighting the necessity of proactive defense strategies. Cyber resilience provides a solution to these challenges, focusing on preparing for, responding to, and recovering from cyber incidents while minimizing disruption and ensuring business continuity. At MTN Business, we champion a holistic approach to cybersecurity that integrates people, processes, and technology.&nbsp;



Proactive defense mechanisms, such as real-time threat detection, incident response planning, and endpoint protection, are critical in today’s evolving threat landscape. Managed solutions, like those provided by MTN, ensure that threats are identified and neutralized before causing harm, supported by expert guidance and continuous monitoring. Building awareness among employees is equally important, as human error remains a leading cause of security breaches. Regular training helps employees recognize phishing attempts, manage sensitive data responsibly, and adhere to security protocols, strengthening the first line of defense against cyberattacks.&nbsp;



Cutting-edge technologies, including AI and machine learning, enable businesses to predict and counter threats more effectively. MTN’s AI-driven cybersecurity solutions provide real-time analytics and monitoring, empowering organizations to stay ahead of attackers and maintain operational confidence. Effective incident response and recovery strategies play a pivotal role in minimizing the impact of breaches. MTN’s Security Operations Centre operates around the clock, offering clients tailored response plans, digital forensics, and robust communication strategies to ensure business continuity and mitigate reputational risks.&nbsp;



Certain industries are however, more susceptible to cyberattacks due to the critical nature of the data they handle or the services they provide. Healthcare organizations, for instance, are prime targets for ransomware attacks due to the sensitivity of patient data. Financial services are similarly attractive to cybercriminals because of the high volume of financial transactions and sensitive information involved. Additionally, critical infrastructure sectors, such as energy and water utilities, face unique risks, as successful attacks could have far-reaching consequences for society. Addressing these vulnerabilities requires tailored cybersecurity solutions that consider the unique challenges of each industry.&nbsp;



As businesses navigate the complexities of the digital era, the significance of cybersecurity extends beyond asset protection. It is also essential for fostering trust with customers, partners, and stakeholders. MTN Business aims to be a trusted partner in this journey, providing end-to-end security solutions that empower organizations to innovate without compromising their safety. Our offerings, including managed firewalls, enterprise mobility management, cloud security, and data encryption, are designed to adapt to an ever-changing threat landscape. By partnering with globally recognized providers such as Cloudflare, MTN ensures access to best-in-class technologies while tailoring these solutions to meet local business needs.&nbsp;&nbsp;



Addressing cybercrime requires collective effort. Businesses must prioritize cybersecurity at the executive level, allocate resources for continuous improvements, and cultivate a culture of accountability and awareness. Cyber resilience is an ongoing journey rather than a one-time investment. By working together, we can build a safer, more innovative future for everyone.&nbsp;



For more information on MTN Businesses Cyber Security solutions, visit <a href="https://www.mtnbusiness.co.za/en/Security-as-a-service/Pages/default.aspx" target="_blank" rel="noreferrer noopener">www.mtnbusiness.co.za</a>&nbsp;&nbsp;

Yellow Digital Padlock with Binary Code: AI Encryption and Cyber

Cyber Resilience in the Digital Age: A Call to Action for Business Leaders 

As the global fashion industry faces increasing pressure over its environmental impact, Africa’s sustainable fashion movement is emerging as a key player by finding ways to tackle textile waste.  



Eco Fashion Week Africa (EFWA) is a leading platform advocating for circularity in the fashion industry by tackling textile waste and redefining fashion norms.&nbsp;&nbsp;



According to Decathlon, the fashion industry uses an astonishing 2,700 liters of water to produce just one cotton shirt. In response, EFWA is championing an innovative approach, focusing on reuse over new production—a concept encapsulated by the theme, #NoNewClothesRunway. This year, the runway came alive with garments crafted entirely from repurposed materials by leading designers and emerging talents.&nbsp;



The theme boldly redefined the traditional fashion dress code with an extraordinary challenge: ‘Rewear Your Most Elegant Outfit’.&nbsp;&nbsp;


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="683" src="https://cms.forbesafrica.com/wp-content/uploads/2024/12/Mabatini-Photo-1-1024x683.jpg" alt="" class="wp-image-63922" style="width:626px;height:auto" srcset="https://cms.forbesafrica.com/wp-content/uploads/2024/12/Mabatini-Photo-1-1024x683.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/Mabatini-Photo-1-300x200.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/Mabatini-Photo-1-768x512.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/Mabatini-Photo-1-1536x1024.jpg 1536w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/Mabatini-Photo-1-2048x1365.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Runway highlights showcasing repurposed fashion creations by Mabatini</figcaption></figure></div>


This concept positioned EFWA as true pioneers in the sustainable fashion movement. The event saw influential attendees proudly flaunting their reworn garments, setting an inspiring standard for their admirers. By sharing the stories behind each outfit, they demonstrated that elegance surpasses novelty, transforming the fashion week into a liberating experience—a breath of fresh air—where the pressure to purchase new attire was blissfully absent.&nbsp;&nbsp;



This innovative approach not only showcased the beauty of sustainability but also championed a cultural shift towards mindful and responsible fashion.&nbsp;



The theme #NoNewClothesRunway set the tone for the week-long event that prioritized mindful consumption. Attendees were encouraged to wear pre-owned garments, challenging the notion that new is always better.&nbsp;&nbsp;



The runway came alive with pieces from innovative designers like Off Cut Kenya, Mabatini, AfroWema, Yarnly Chic, Mariam Couture, and student-led brands such as House Of Son’s and Dynamite Hooks, who showcased their creativity by using what has already been produced to demonstrate and create awareness that there are enough clothes on the planet for the next several generations and to stop overproduction.&nbsp;



The event included the Student Designer Challenge, offering young designers the chance to earn recognition and a career-boosting attachment with a renowned brand. This initiative shows EFWA’s commitment to nurturing creative talent and fostering innovation within the fashion industry.&nbsp;


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="683" src="https://cms.forbesafrica.com/wp-content/uploads/2024/12/Panel-Dicussion-2-1-1024x683.jpg" alt="" class="wp-image-63923" style="width:678px;height:auto" srcset="https://cms.forbesafrica.com/wp-content/uploads/2024/12/Panel-Dicussion-2-1-1024x683.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/Panel-Dicussion-2-1-300x200.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/Panel-Dicussion-2-1-768x512.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/Panel-Dicussion-2-1-1536x1024.jpg 1536w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/Panel-Dicussion-2-1-2048x1365.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Panelists engage in a thought-provoking discussion on sustainable fashion practices</figcaption></figure></div>


Belinda Atieno, EFWA Co-Founder, emphasized Africa’s crucial role: “Africa can inspire the world with its creativity because we have had to find ways to deal with textile waste for more than a decade. We have been cleaning up, but now our home is being choked due to lack of resources for proper upcycling.”&nbsp;



Beyond the runway, EFWA’s impact extends into communities through environmental and educational initiatives. Collaborative clean-ups in urban and coastal areas, supported by partners like The Social House Nairobi and Cleanup Kenya, exemplify the organization’s dedication to tangible change. Tree planting initiatives in Malindi, in Kenya, have furthered efforts to offset carbon emissions.&nbsp;



The event aligns with several Sustainable Development Goals (SDGs), including reducing poverty, empowering women, promoting responsible production, and combating climate change. The Circular Fashion Forum offered attendees practical knowledge about ethical practices, fostering an inclusive environment where anyone can join the circular fashion movement.&nbsp;



The inclusivity of EFWA is evident in the approach to gently onboard individuals who might not have previously engaged with circular fashion. Through educational workshops, panel discussions, and interactive activities, EFWA nurtures a culture of sustainability that is accessible to all.&nbsp;



The success of EFWA 2024 was built on strong partnerships with <a href="https://babylonhospitality.com/" target="_blank" rel="noreferrer noopener">Babylon Hospitality</a>. Support in kind also came from institutions like <a href="https://www.unep.org/news-and-stories/story/black-friday-looms-some-fashion-industry-take-aim-overconsumption" target="_blank" rel="noreferrer noopener">UNEP</a>, Saffron Garden Malindi, Gem Forest MGallery Hotel, Alliance Francaise, Skyward Express, Global Fashion Exchange, Miss Earth Kenya, Delight Technical College, Tuza Awards &amp; SOKO, and One Million Trees 4 Kilifi, demonstrating the power of collaboration in driving meaningful change.&nbsp;&nbsp;



With over 500 guests, EFWA proves that circular fashion is not a niche concept—it’s a vital shift necessary for the future of fashion.&nbsp;&nbsp;



Eco Fashion Week Africa has set a high bar for circularity in the fashion industry, and its future promises even greater strides by intertwining style with purpose. The event is charting a path that not only celebrates African creativity but also positions the continent as a leader in the global movement towards conscious living.&nbsp;

Belinda (Landscape)

Redefining ‘Fashion Week’ Through Sustainability And Collaboration 

Rand Merchant Bank (RMB) hosted its inaugural West African Think Summit on October 10, 2024, at Landmark Event Centre in Lagos, Nigeria. The summit gathered global thought leaders, innovators, and industry experts to engage in high-level discussions around the theme, “Future Reimagined”.



With a focus on navigating economic transformations, pioneering sustainable solutions, driving digital innovation, and redefining leadership in a rapidly evolving world, the event provided fresh insights into the challenges and opportunities shaping the future of Africa.


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="684" src="https://cms.forbesafrica.com/wp-content/uploads/2024/12/Image-2-1-1024x684.jpg" alt="" class="wp-image-63905" style="width:560px;height:auto" srcset="https://cms.forbesafrica.com/wp-content/uploads/2024/12/Image-2-1-1024x684.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/Image-2-1-300x200.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/Image-2-1-768x513.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/Image-2-1-1536x1025.jpg 1536w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/Image-2-1-2048x1367.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Dr Bosun Tijani shares insights into Africa&#8217;s evolving market landscape </figcaption></figure></div>


The CEO of RMB Nigeria, Bayo Ajayi, set an inspiring tone for the day, urging bold thinking and collaboration.



“I encourage all of us to think boldly, challenge norms, and collaborate openly as we explore what lies ahead for Africa and the world. Together, we can reimagine the future,” he states, reinforcing RMB’s commitment to innovation, sustainability, and leadership.



The discussions opened with compelling keynotes on navigating economic shifts, featuring insights from Isaah Mhlanga, RMB’s Chief Economist, alongside Nigeria’s Minister of Communications, Innovation and Digital Economy, Dr Bosun Tijani, and Dr Christian Ebeke, IMF Resident Representative for Nigeria.



Together, they highlighted Africa’s evolving market landscape, with Mhlanga underscoring Nigeria’s significant potential as a hub for foreign investment. The speakers emphasized the need for resilience and adaptive policies to unlock new growth opportunities across the continent.



The focus then shifted to sustainability, where Nzambi Matee, Founder of Gjenge Makers, shared her pioneering work in transforming plastic waste into sustainable building materials. Joining her was RMB’s Sustainable Finance and ESG Lead, Nigel Beck, who provided data-driven insights into Africa’s environmental challenges. Their session highlighted the urgency of scaling sustainable initiatives to create long-term impact across the region.


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="697" src="https://cms.forbesafrica.com/wp-content/uploads/2024/12/DSC_0503-1-1-1024x697.jpg" alt="" class="wp-image-63907" style="width:514px;height:auto" srcset="https://cms.forbesafrica.com/wp-content/uploads/2024/12/DSC_0503-1-1-1024x697.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/DSC_0503-1-1-300x204.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/DSC_0503-1-1-768x523.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/DSC_0503-1-1-1536x1045.jpg 1536w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/DSC_0503-1-1-2048x1394.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">John Boyega speaks on shaping cultural exports at the summit </figcaption></figure></div>


The summit also explored Digital Renaissance, with Dr Jania Okwechime, Partner, Africa AI and Data Leader, Deloitte and David Hutchful, Co-Founder and CTO, Yemaachi Biotechnology, discussing the transformative power of digital tools in reshaping industries and driving inclusive growth. They emphasized the need for equitable digital infrastructure to ensure progress reaches underserved communities across Africa.



A standout moment was the conversation on the Power of Perspective, featuring Professor Wole Soyinka, Professor PLO Lumumba, and Olakunle Soriyan. The speakers bridged history and forward-thinking perspectives, inspiring attendees to rethink their approach to future possibilities and how they can position themselves for success.



The day featured an exciting panel discussion moderated by Isaah Mhlanga, with contributions from Omowunmi Imoukhuede, Founder and CEO, Eviola &amp; Co Integrated Services, and Kadia Faye, Co-Founder, Sikii and Strategic Marketing Consultant (Samsung).



The panel emphasized the need to strike a balance between technological advancements and preserving human connection in an increasingly digital world.



Additionally, two engaging fireside chats added further depth to the day’s conversations.



John Boyega, actor and cultural advocate shared his forward-looking insights on the evolving landscape of entertainment in a globalized era, while Kojo Annan, Chairman and Co-Founder, Made in Africa and Founder, Africa10, explored the pivotal role of sports in shaping leadership and empowering youth for the future.



The RMB Think Summit 2024 not only reflected on the current state of the world but also paved the way for future conversations and initiatives that will shape the socio-economic landscape of Africa in the coming years.



With its successful debut in West Africa, the Think Summit continues to affirm Rand Merchant Bank’s commitment to fostering thought leadership, promoting collaboration, and driving meaningful change.

Image 1 (1)

Inaugural Think Summit In West Africa Unveils Innovative Ideas For The Future

Phupho Gumede K’s Rent-A-Dress is redefining sustainable fashion by making high-quality style more accessible, whilst simultaneously working to reduce the environmental impact of fast fashion.



The style and fashion industry is brimming with thriving businesses but the reality is that this passion-profession is also gradually harming the planet.



According to the United Nations Environment Programme (UNEP), the fashion industry accounts for 2-8% of global carbon emissions. It’s also the second biggest consumer of water.



For Phupho Gumede, a visionary stylist and fashion entrepreneur, acknowledging the impact his passion-profession has had on the environment has not been an easy journey. But, it led to the creation of Rent-A-Dress – a dress rental service that stands at the intersection of style, sustainability and value consciousness.



Threads of Transformation



Starting his journey as a Bachelor of Arts in Fashion student, Gumede’s ardor for apparel provided access to styling opportunities that better acquainted him with the industry.



This experience not only cemented his zeal for style curation, it also revealed the importance of understanding each client’s unique needs.



“Styling is not just about clothes,” Gumede explains.



“It’s about solving personal issues, understanding individual needs, and making people feel like the best-dressed version of themselves.”


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="683" src="https://cms.forbesafrica.com/wp-content/uploads/2024/12/image4-1-1024x683.jpeg" alt="" class="wp-image-63833" style="width:480px;height:auto" srcset="https://cms.forbesafrica.com/wp-content/uploads/2024/12/image4-1-1024x683.jpeg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/image4-1-300x200.jpeg 300w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/image4-1-768x512.jpeg 768w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/image4-1-1536x1025.jpeg 1536w, https://cms.forbesafrica.com/wp-content/uploads/2024/12/image4-1-2048x1366.jpeg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure></div>


In adopting this new philosophy, Gumede applied it as a core focus of Rent-A-Dress, which he created to not only provide style, but also encourage sustainability and self-expression.



A Sustainable and Stylish Solution



As often reported, fashion is a big contributor to environmental pollution, and thus climate change. Be it the mass production of garments, or the poor disposal of barely-worn clothes, the clothing industry has created significant challenges.



Through Rent-A-Dress, Gumede has created a sustainable model that provides stylish options at affordable rates, all whilst cutting down on textile waste, and curbing the demand for fast fashion.



“Every dress that is rented instead of bought is one less item that risks ending up in a landfill,” Gumede emphasizes.



Alongside his co-founder, a renowned fashion designer, Gumede offers clients the opportunity to rent an array of garments for a variety of events, be it weddings, galas, or other formal events, thus avoiding the risk of continuous new purchases.



Smart Spending meets High Style



Rent-A-Dress is also appealing from a financial aspect, as it offers clients access to high-end and stylish attire without having to make a large investment.



Through this approach, Gumede is able to appeal to consumers who have seen less value from high spending for temporary use.



“We are in the age of financial responsibility, and Rent-A-Dress is here to help people make financially sound choices without compromising on style,” shares Gumede.



As per Data Bridge Market Research, the global online clothing rental market size was valued at $2.06 billion in 2023, and this number is projected to reach $4.61 billion by 2031, at a CAGR of 10.60% during the forecast period 2024 to 2031.



In a somewhat congested industry, it can be difficult to make a name for yourself, but Gumede relied on just that.



Having built credibility in the industry as a stylist, Gumede uses his well-renowned personal brand to position Rent-A-Dress as a trusted name in the dress rental industry.



In addition to his brand, Gumede has cemented Rent-A-Dress as a known name by using his and his co-owner’s fashion expertise in selecting quality and stylish garments. He has also made the entire rental process as seamless, accessible, and user-friendly as possible.



A Green and Trendy Future



With Rent-A-Dress, Gumede effortlessly bridged the gap between consumer needs and convenience, coupled with environmental responsibility.



“When people choose Rent-A-Dress, they’re not just making a stylish choice; they’re making a sustainable one that contributes to a healthier planet,” he adds.



By leveraging his fashion skills, Gumede has created more than just a noteworthy business – he’s created a legacy that will leave a positive (and stylish) impact on the environment, and the world.

IMG_8501

Sustainable Solutions For Fashion Lovers

Orange Middle East and Africa (OMEA) and Mastercard have announced a strategic partnership to expand access to mobile financial services across Sub-Saharan Africa.



This collaboration, the largest of its kind in the region, is set to enable millions of Orange Money wallet holders to access digital payments through Mastercard’s global network of merchants by 2025.



The partnership will be rolled out in seven countries including Cameroon, Central African Republic, Guinea-Bissau, Mali, Senegal, Sierra Leone and Liberia. Orange Money customers will be able to instantly obtain a virtual or physical debit card, linked directly to their Orange Money wallets.



These cards will allow seamless payments both locally and internationally, enabling transactions with local merchants and on any website or mobile app that accepts Mastercard.



Talking more about the importance of this partnership along with the empowering goal to uplift millions of Africans from a digital transformation perspective is Amnah Ajmal, Executive Vice President Market Development, Mastercard EEMEA, and CEO of Orange Money Group, Aminata Kane:



Q.What motivated Orange and Mastercard to enter into this strategic partnership at this time, particularly in Sub-Saharan Africa?



Ajmal: This collaboration has come at a pivotal time for Africa, where there’s great momentum in the digital and financial services landscape. If we look back just a decade or so, mobile money was a bold, promising idea. Today, it is essential — it’s how millions in Africa access basic financial services.



But even with this leap forward, <a href="https://www.weforum.org/agenda/2023/11/africa-digital-mobile-banking-financial-inclusion/#:~:text=Today%2C%2048%25%20of%20Africa's%20population,at%20pace%20across%20the%20continent.">only about 48% of adults in Africa are banked</a>. Mastercard and Orange share a mission to bridge that gap by making the global economy accessible to everyone, particularly those in underserved regions.



Our combined footprint and experience allow us to reach millions who might not otherwise be included in the digital economy. It is exciting to think about what this partnership means for individuals and businesses across Africa, and especially in Cameroon, Central African Republic, Guinea-Bissau, Liberia, Mali, Senegal, and Sierra Leone, where we are expanding mobile-based financial services through this collaboration.



Users can now engage in the global marketplace from wherever they are, with access to a digital ecosystem that’s inclusive and empowering. By 2025, millions will be able to shop, transact, and participate in the global economy, and we’re proud to be leading this change together.



Kane: The motivation behind this strategic partnership stems from a shared vision to significantly enhance financial inclusion and digital transformation across Sub-Saharan Africa.



The ambition for our Orange Money customers is to “break the walls” of payment. Today, an OM customer can already use their<ins> </ins>OM wallet to pay a local bill, a local merchant or on a local website. There are already many services used.



But how can our customer place an order to an international e-commerce website? How can they subscribe to Netflix, order on Alibaba or sponsor his ads on Facebook? How can they pay when travelling to Turkiye, Dubai or during a business trip to meet with suppliers in China?



In all these situations<ins>,</ins> we need international payment mean<ins>s</ins> with a global acceptance network like Mastercard’s. This partnership will help our Orange Money customers mov<ins>e</ins> from local to global payments. It will allow us to leapfrog the growth of our acceptance network and connect our Orange Money accounts to all major websites, merchants, and ATMs. This means so much in terms of business development for our pro and SME customers.



This partnership will empower millions of Orange Money wallet holders to make digital payments through Mastercard’s global network of merchants by 2025, thereby opening up new possibilities for financial independence and participation in the global economy.



Mastercard shares our ambition to drive financial inclusion and has a strong presence in Africa, making them an ideal partner for this initiative.



Q.How does this collaboration between Orange and Mastercard align with both companies&#8217; broader goals of financial inclusion and digital transformation in Africa?



Ajmal: Mastercard’s core mission is to create an inclusive digital economy, and our mission is directly aligned with Orange’s commitment to creating a responsible digital world for Africa. We recognize that financial inclusion is not just a goal but a catalyst for economic growth and digital transformation.



By linking Orange Money wallets to Mastercard’s payment network, we are giving millions of people the freedom to transact securely, both locally and internationally.



We are proud to partner with Orange, where collaboratively we are removing the barriers that have kept so many Africans from fully engaging with the global digital economy, turning mobile devices into financial tools that allow seamless global payments. It’s a unique opportunity to bring our expertise together and make a lasting impact on Africa’s economic and digital landscape.



Kane:  Financial inclusion is at the heart of Orange&#8217;s strategy on the African continent and is part of our desire to be a player in socio-economic development wherever we are present. 



Orange is an economic player and contributor on the continent. We invest in connectivity to ensure the development of Orange Money. Through Orange Money, we offer increasingly innovative mobile financial services to meet the needs of our customers.



Orange and Mastercard are highly complementary: Orange brings a vast customer base and a wide range of everyday use cases, while Mastercard provides access to international markets, e-commerce, and high-value merchant payment networks.



This solution will enable Orange to save significant time in connecting with domestic and international merchants already equipped with Mastercard terminals. By partnering strategically, Orange can accelerate its merchant coverage, sometimes by several years. This approach aligns perfectly with our broader strategy to onboard tens of thousands of everyday merchants, including those operating in the informal sector.



Moreover, Orange contributes its ability to democratize financial services, deliver education, and leverage its strong distribution network. This includes equipping people currently excluded from traditional distribution channels with physical or virtual Mastercard cards, fostering greater financial inclusion.



Finally, Orange will tightly integrate our shared service into our ambitious digital program: our 15 million Maxit super app user base is available to more than 60% of our customers who already have a smartphone.



Q. Can you elaborate on the expected impact of empowering over 40 million Orange Money wallets with digital payment capabilities by 2025?



Kane:&nbsp; Orange Money is already mainstream, with over 100 million Africans using it to send and receive money, make payments, and access other financial services in 17 countries. This partnership could help to accelerate the growth of mobile money in Africa as Mastercard uses its expertise and resources to make mobile money more accessible to people across the continent.



This partnership will make Orange Money even more relevant as a global payment solution, thanks to the Mastercard ecosystem and support.



It will increase the perceived value of Orange Money for both high value customers and businesses that will be able to seamlessly connect their existing mobile wallet to the payments they need to perform on a daily basis, but also enable new usages for the mass market users that were kept away from accessing an international payment card. Both trends should increase our customers’ commitment to their mobile wallet, and increase the threshold at which a “full bank account” is needed.



Combining domestic efficiency and international relevance, we expect to become the most inclusive and dynamic mobile money operator in Africa in 2030.



Q. How does this partnership promote financial independence, particularly for the unbanked population in Sub-Saharan Africa, and what steps are being taken to ensure security in these transactions?



Ajmal: True financial independence comes from having reliable, accessible tools at your fingertips. This partnership with Orange means that millions of users can now use their Orange Money wallets to make secure, instant payments—whether that’s paying for goods, sending remittances, accessing online shopping, or making a hotel booking. This opens up a world of possibilities, particularly for those in remote areas where banking infrastructure is limited.



This collaboration also ensures these services meet the highest security standards. Mastercard has a longstanding reputation for safeguarding financial transactions globally, and we are applying the same rigor here, working with Orange’s in-depth market reach and knowledge.



Security is foundational, and our combined expertise ensures that users can transact safely. Ultimately, this collaboration is about empowering users, giving them confidence in their transactions, and ensuring they have a secure path to engage in the broader economy.



Q. How will Orange Money users benefit from having access to Mastercard’s global network, and what kind of opportunities will this unlock for them, particularly in underserved communities?



Kane:  Many people might associate Mastercard with international payments and upscale stores in city centers. With this mindset, one might question the relevance of this service for underserved communities. While this perception holds some truth, it overlooks hundreds of practical use cases tailored to the needs of communities currently excluded from the financial system, such as rural populations, students, retirees, and others. These include withdrawing cash from secure ATMs available 24/7, accessing online training content, promoting a local business through sponsored Facebook pages to expand its reach, paying for digital content produced abroad, or ordering supplies from distant providers.



These are highly tangible use cases where the partnership between Orange Money and Mastercard proves to be an ideal fit. Based on our experience in a few pilot markets, all it takes is offering a simple solution and a few use cases for people to embrace it and adopt practices far beyond what we could have anticipated.



Q. Could you share insights on how this partnership will drive economic growth in these regions, especially with respect to supporting small and medium-sized enterprises (SMEs)? 



Ajmal: SMEs are the backbone of Africa’s economy, driving job creation, innovation, and regional resilience. Through our partnership with Orange, SMEs now gain digital tools that open new markets and foster growth. This partnership provides SMEs with more ways to transact securely and reach a wider customer base, which is critical for their sustainability and scalability. Imagine a small business in Mali that previously relied only on cash transactions — now, with digital payments, they can streamline their sales, reduce cash-handling risks, and even build a transaction history that opens doors to microcredit.



Access to digital transactions also translates to data, which is invaluable for these businesses. SMEs gain insights into spending patterns and customer preferences, which helps them make more informed decisions.



At Mastercard, we are excited about these growth possibilities and the opportunities this partnership unlocks for African entrepreneurs to thrive, innovate, and grow.



Q. How do you envision this collaboration contributing to reducing the gap between formal banking and mobile financial services in Africa?



Kane:&nbsp; Bank penetration rates are still relatively low and vary from region to region, from 20% in Sub-Saharan countries to 60% in the Maghreb.



Around 100 million Africans, long excluded from the banking system, have opened an Orange Money account. It’s a major change: from anywhere, you can put your money safely in your Orange Money account, send it to whomever you like, pay for your shopping, your car registration sticker or your children’s schooling, and so on.



However, mobile money sometimes hits a glass ceiling. As usage grows, customers who rely on Orange Money as their primary account may encounter certain limitations. For instance, while they might receive their salary in their Orange Money account and use it daily for their purchases, they may find themselves unable to make online payment on international websites such as Facebook or Netflix, withdraw from an ATM or use their wallet when they travel abroad. These services are currently reserved for holders of bank accounts—accounts that are not accessible to everyone due to barriers such as minimum deposits, required documents, travel to branches, or monthly fees.



This partnership allows the Orange Money wallet to go further, breaking the ceiling on usage and bringing it closer to the capabilities of a full bank account, while maintaining the simplicity and accessibility that makes it available to the widest possible audience. Customers will no longer have to choose, especially when the banking option isn’t available to them. Their everyday account will meet all their new needs.



Q. How do you see this partnership evolving in the future to further advance Africa’s digital and financial transformation?



Kane:&nbsp; The partnership may evolve to include additional countries and financial products. As digital infrastructure improves, the collaboration could expand to incorporate more innovative solutions that cater to the diverse needs of African consumers and businesses.



There are many options to explore. Developing the virtual card is one, facilitating supplier payments is another. We can also envision linking this card to the credit and overdraft solutions we have launched in several countries such as Côte d’Ivoire and Botswana. Finally, by analyzing the usage data from our new service, we will be able to significantly enhance our offerings at both Mastercard and Orange Money—undoubtedly uncovering some major surprises along the way.<del></del>



Q. What are the biggest challenges and opportunities you anticipate in rolling out this partnership across the seven countries and what are the plans to expand this collaboration beyond the initial seven countries?



Kane:&nbsp; As we can see it, we have three main challenges:



<ul class="wp-block-list">
<li>Regulatory framework which imposes some limits to the Mobile Money Operators that are necessary from a regulation perspective but that sometimes limit the services we can provide customers. While some regions are ahead, some countries still see mobile money as a risk or a new tax opportunity rather than a fantastic accelerator of financial inclusion.</li>



<li>Varying levels of digital literacy in different countries. What made the success of Orange Money is the pedagogy and the education. We carry on with any new service.</li>



<li>Adapting to the unexpected in an agile way. A payment card linked to a mobile money account behaves fundamentally differently from one linked to a bank account. The reasons for transaction failures are different, the target merchants are different, and both the frequency and average transaction amounts vary. Orange Money and Mastercard will need to adapt to this new framework to evolve the solution and better meet customer expectations.</li>
</ul>



We work daily on tackling these issues with our teams in our 17 markets, but also with our suppliers, partners, and with the regulatory bodies. Expansion is of course on the menu. We are considering many new markets and new products, capitalizing on the experience gathered from the first markets. We are excited to learn about customers behaviors and knowing how innovative Africans are, see how they create new use cases that were not the initial ones. We are also betting on merchants, mainly informal and SMEs. They are the backbone of our economies, and they need all the tailored financial tools to support their growth and way to prosperity. <ins></ins>



Q. How does the partnership fit into Orange’s and Mastercard’s long-term strategies for the African continent, particularly in terms of leveraging mobile technology to enhance financial services?



Ajmal: At Mastercard, we have long envisioned a digital economy that’s accessible to everyone, everywhere, and Africa is at the forefront of this vision. This partnership with Orange harnesses the power of mobile technology, which is already transforming the way Africans engage with financial services. Orange’s reach and our secure, digital payment capabilities create an ecosystem that is accessible, sustainable, and resilient.



We see this partnership as laying a foundation for further innovations across Africa. By 2025, we are aiming not only to provide practical tools but also to foster a landscape where digital wallets offer everything from payments to microloans and e-commerce access.



For Mastercard and Orange, this isn’t just a regional initiative but a long-term commitment to empowering Africa through meaningful, scalable technology solutions that meet the continent’s unique needs.



Kane: Our vision has always been to drive digital transformation and financial inclusion across Africa.



Our objective is to provide accessible, reliable, and secure financial services to underserved communities, thereby empowering individuals and fostering economic growth.



With over 100 million Orange Money accounts in 17 countries, we have built a robust network and infrastructure that supports this vision. <del></del>



By partnering with Mastercard, we are further strengthening our commitment to offering innovative and seamless payment solutions that meet the needs of our customers. <ins></ins>



We aim to achieve this fully and quickly. With partners like Mastercard, we save time by integrating into our offering robust networks built over decades, and we create opportunities to innovate together in the longer term, drawing on the daily feedback from our customers.

Brand Contributor

FORBES AFRICA SOCIAL MEDIA